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August 23, 2017

The Decision-Making Model That Successful Marketers Use

Are you trying to come up with a system for making decisions so the end result is always in the best interests of the business? We’re human and that means no matter how hard we try, our decisions are somewhat emotional. This can be great in some circumstances; such as when we decide what niche to get into – after all we have to feel enthusiastic about the industry we are going to operate in.

Having said that, emotions can cloud your judgment when it comes to making the right decisions. To avoid that, implementing a decision-making system is important. Read on for some proven decision-making system tips that you can use today.

Use evidence-based decisions

To eliminate emotions from your decisions entirely, make the decision completely based on evidence. If there is no evidence available, then acquire it and wait before making the decision. There are a number of steps that can be taken to use such an approach:

  • Make sure the data is up-to-date and objective.
  • Take a look if data you’re using has worked for other businesses when making decisions.
  • The course of action that you have come up with must be backed by data.
  • Every time you want to decide based on gut feeling, take the time to back it up with data no matter how strong that gut feeling is.
  • Ensure the data is accurate instead of broad — that will allow for more accurate choices to be made.

By taking a scientific evidence decision-based approach your results will improve and you’ll never want to leave things to chance again.

Be decisive

When making a choice, you have to stick to it instead of being on the fence. For example, if you want to get into the fitness niche you have to narrow down your focus to a particular branch. For example, weight loss recipes or weight loss equipment — you can’t do both. Not making a decision to go down a particular path can lead to confusion in a business model and the choices you make end up being poor.

Part of being decisive is sticking to a choice you make – even when the going gets tough. Let’s say that you select a particular e-mail capture form and it receives poor conversions for the first 1,000 website visitors. Well, don’t make a change just yet, it might be that the subscription rates for the subsequent 1,000 will be much better.

Don’t be afraid of risk

One of the biggest problems to making the right decisions for your business is the fear of making a mistake. The process of making mistakes is actually a good thing – it gives you more experience to learn from to get things right in the future. Not doing anything at all is actually worse than making a mistake.

This doesn’t mean that you should make the riskiest decisions; you should always try to go down the path of least resistance as long as it allows your business to progress. However, don’t be put off going down a path just because there is a chance it will be fruitless.

As you become more experienced with the decision-making process for your business, you’ll improve to weigh the risk versus the reward.

Look at the problem from a different light

There are a number of ways to arrive at a solution and one of them is to simply reframe the problem. By looking at a problem in a different light, you’ll see a new angle that allows you to consider a fresh set of ideas.

Reframing the problem can be done by using different tools, running the problem by different people and even by sleeping on it to get a fresh look at it the next day. As Matthew Brinstone from Essay Writer UK says: “there is usually more than one way of solving a problem and problem reframing can be the best way forward.”

Reframing the problem can require a bit of creativity, so don’t force that process, invite your entire team to take a look at the problem. It might be that a member of staff you thought cannot do the work actually makes the breakthrough everyone was looking for.


Every business requires many decisions to be made not only in the early stages, but every single day. Some are more important than others, but they all contribute toward the overall goal, which is to increase the bottom line.

Ensure that you improve the decision making process of your operations and, in turn, you’ll have an easier time running the business. You won’t question yourself at every turn and you’ll be able to sleep at night without the need to consider if you made the wrong choice.


Helping people – particularly students – is behind Jennie Conner’s passion for finding new and inventive ways to increase productivity. With a busy lifestyle of a demanding career in HR and a mom of two toddlers, and a passion for writing Jennie is always looking to improve her work life balance.