August 29, 2017
Influencer marketing has an 11 times higher ROI as compared to traditional advertising. Various brands use influencer marketing to enlarge their reach and gain the likelihood of resonating with the targeted audience.
The importance of social media into your SEO strategy can’t be overlooked. Brands are always looking to reach their target audience via channels offered by social media and one of the best ways to do so is by partnering with influencers.
Influencer marketing tools can help marketers to recognize the most engaging bloggers, media outlets and journalists in their specific industry segments.
It is hard to find the right type of influencer marketing tools and knowing where to start can be overwhelming. Below are some of the best tools for influencer research and outreach.
HYPR offer social audience analytics for each influencer in the world. It is the world’s largest influencer discovery and directory tool having more than 10 million influencers. Here is how HYPR creates an effective outreach.
- It enables you to clearly view the key interests of each influencer and their followers, shares, comments and likes on each social media profile. You can also see their performance in terms of engagement, reach and amplification.
- You can search for influencers by name, keyword or area of interest via the search bar.
- It let’s you access influencer audience demographic, psychographic and geographic data.
- You can also get the information you need to make the right marketing decisions for maximum ROI.
Klear allows businesses to create and monitor effective social media campaigns with the help of top influencers in their sectors. Brands can promote their specific product or campaign with the help of a professional influencer.
It is the most sophisticated influencer search engine tool with five years worth of historical data, 500 million profiles and 60,000 categories.
- You can choose your target audience according to network, category and location.
- You can shift through millions of profiles with advanced filters to focus on those who are relevant for your brand.
- It lets you extract valuable insights by analyzing billions of daily interactions across social networks.
- You can interact with more than 700,000 registered influencers directly from Klear.
Ninja Outreach is an all purpose influencer marketing platform. It allows you to find thousands of influencers and leads instantly in any country. Businesses often use this multi-purpose online marketing tool for content research, lead generation, marketing, blogger outreach, influencer marketing, cold calling and e-mailing etc.
This let marketers and companies to select from thousands of influencers instantly with effective social and SEO insights in every niche.
Outreach to your targeted audience at a fraction of the time and cost as it assists you in the following ways:
- You can run searches by names, websites, follower counts, descriptions, locations and e-mail addresses through Ninja’s database of Twitter and Instagram influencers. Filter, sort and add them to lists.
- You can easily track and manage your contacts’ information like dynamic notes, e-mail history, tags, RSS feed and even export them to a CSV.
- It follows you to your browser and lets you add websites to your lists on-the-go via a Chrome extension.
- It lets you track sents, clicks, opens and reply rates by creating templates with custom fields to send personalized outreach to your contacts. The contact fields that are common will populate e-mails and contact forms automatically.
- It allows you to launch an e-mail outreach campaign automatically to save your time with custom HTML templates.
Blogmint helps brands to identify and engage targeted influencers to create powerful social and video content.
This platform empowers influencers to connect with their favourite brands, try new products, have fun and earn while micro blogging, vlogging and blogging. Blogmint boosts your marketing efforts as:
- It helps brands to connect with the bloggers in the form of blog post or social media updates for a sponsored opportunity.
- It specifies the primary category of your blog apart from other five categories.
- You can schedule tweets to post later.
- It let’s you understand the demographics of your customer.
Klout estimates the size and engagement of social media channel users. This tool can be leveraged to search top influencers based on a specific vertical. Klout helps you in the following manner.
- It is very useful in suggesting shareable content that your audience hasn’t seen yet.
- You can also create content that strikes a chord with your fans, friends and followers.
- It permits you to track how likes, retweets and shares change your Klout score.
Onalytica is used to identify influencers, measure the success and ROI of influencer initiatives to better scale relationships with key influencers and influential stakeholders like analysts, journalists, bloggers and thought leaders. Let us discuss how this tool benefits your outreach.
- It lets you interact, engage and develop relationships at scale with your key influencer targets.
- You can get real-time alerts and can stay up-to-date with content opps, topic notifications etc.
- It also offers lists of influencer engagement targets according to their location, influence, role, affinity and demographic.
- You can even track your activity, engagement, awareness, perception and preference amongst your target influencer community.
- It lets you to have a deep insight on your markets, events and campaigns across the community of influencer.
Impactana helps in finding key influencers, discovering compelling content and studying influential videos. You can outreach and enhance your marketing efforts more effectively with its features described below:
- It allows you to analyze social signals to identify the content that works best for your audience.
- You can also analyze engagement via views, clicks, comments, downloads and links.
- You can get social buzz metrics, powerful impact metrics.
- You can even view shares of any page.
Buzzstream lets you research influencers, manage your relationships and conduct outreach that’s efficient and personalized. Let us discuss how Buzzstream makes your marketing efforts more impactful.
- You can easily discover social profiles, contact information and site metrics to prioritize the most important influential contacts.
- It lets you to track all your conversations by saving your e-mails and tweets automatically and also lets you set reminders to follow-up.
- You can focus on essential stuff by collaborating with share notes, teammates and can keep projects organized.
- It is useful in creating automatic reminders, e-mail notifications and integration, tags and keywords.
TapInfluence allows brands to find influencers, track, create and automate campaigns and pay creators in one place. In fact, you can easily manage influencer campaigns with a single set of tools.
Let us discuss the various other advantages that TapInfluence tool provides:
- It allows you to build and execute influencer marketing programs of any structure, size or complexity.
- It also includes content creation and review, scheduling, social activation and influencer communication.
- You can track various channels like Pinterest, Vine, YouTube, Instagram, Facebook and Twitter analytics that make quantifying true engagement, ROI and Total Media Value easily.
- You can easily amplify your best content at the right time by tapping into the strong network of content creators and influencers.
TeraReach lets marketers plan and deploy content campaigns with real-time insights and predictive methods. This tool will enhance your marketing efforts in the following ways:
- It will authorize you to passionately disseminate content across various online channels with it’s content makers who have flexible and connected network.
- You can get the influencers relevantly as it searches through a diverse network of registered influencers.
(A screenshot displaying the list of shortlisted influencers by browsing through a diverse network of registered influencers)
- You can get exact data from different platforms so as to arrive at key insights.
- It lets you to focus on strategic decision making by reducing human effort and error.
Fromote is used to create a campaign with the help of the exact text or media that you want to promote. Simply set the total budget for the campaign and relax — this tool will do the rest and report to you. Here is how it works.
- It lets you to review the URL and screen shots of your promotion done by the influencers.
- It also allows you to provide useful content to your followers.
- You can show the shares, reach etc. by sharing the screenshots and URL of your promotion.
- You can also evaluate your promotion by using an algorithm.
GetEvangelized selects the most engaging influencers and micro celebrities to present brands with an accurate set of data points for running your campaign.
- Find creators by gender, location, area of influence, engagement and total reach. Discuss pricing and assign tasks so as to engage with creators.
- Manage real time updates with workflow, messaging and automated reminders.
- It allows various creators to publish content in their intertwined brand’s theme with their personalities and stories.
- Enlist yourself by connecting your social accounts that you desire to monetize and describe your preferences according to profile.
Influencer.in lets you get coverage from 10,000 social media influencers and bloggers. All you need to do is:
- Launch a campaign by sharing your main objective, type of influencer along with a brief description of your brand.
- Get applications for your campaign with the quotes of your influencers.
- Review applications to finalize influencers as per your need and marketing budget.
- Track visitors, engagement and transactions.
Pitchbox is an all-in-one influencer marketing tool that lets you manage campaigns and projects. This tool is a heavy-duty CRM for influencer campaign management with the features described below.
- You can easily find influencers, bloggers and publishers by intuitive keyword search.
- It lets you customize every outreach e-mail to your target opportunities and follow up non-respondents automatically without any manual input with an average of 62 percent increase in response rates.
- You can even optimize efficiency and boost results by refining outreach strategy with the help of team reports, team members, client, managers and white-labeled management of Pitchbox.
- It permits you to track each and every step of outreach process.
eCairn is another influencer outreach tool with some robust monitoring and collaboration characteristics. It also offers community mapping and pre-populated community data sets at pro price. It creates an impactful marketing strategy in the following ways.
- Develops relationships and discovers digital affluents in your target market in order to grow business by its social selling solution.
- Finds key influencers and recognizes the latest topics in order to get engaged with your community.
- Conducts outreach and measures results for your brand by considering targeted influencer.
- Uncovers tribes of people interrelated in the social web with their conversations and profile so as to score influencers with an ultimate accuracy.
Influencer marketing tools are impressive, engaging and powerful. It is one of the best ways to elevate your brand above your competitors. Additionally, with the right tools, marketers can have a great impact on users and can easily expand the growth of a business.
Which influencer marketing platform are you currently using and what benefits did it gave you? Please let me know in the comments below.
Guy Sheetrit is the CEO at Over the Top SEO, an accomplished Senior Executive with 14 years of success across the technology, marketing, and software development industries. With extensive experience providing customized SEO marketing solutions for E-commerce, Local SEO and Fortune 500 companies.