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October 6, 2017

How to Create a Digital Marketing Strategy

Most great businesses or individuals come up with a digital marketing strategy at a certain point. An action set that helps achieve your digital marketing vision is crucial to everyone’s success, and although it may sound quite attractive due to the term ‘strategy,’ it requires a lot of attention to detail, as well as focus. The good thing is that almost anyone can come up with a killer digital marketing strategy. As well as most other strategies, it has to include a specific set of goals your business plans to achieve. If for example, you’re dreaming of upping your visitor count by 50 percent in a single month, that’s certainly a goal for you to include in your strategy.

An expert on digital marketing strategy, Shivankit, often recalls how the digital world is always changing. With it comes all those annoying Google updates, and algorithm changes, and with them, you’re looking at an urgent and necessary change of your entire process. This includes optimizing your website for search engines of your liking, as well as all free and paid channels you use to attract visitors.

Unless you’re an SEO specialist like Shivankit, you’ll definitely have to invest time in thinking where a good starting point is. There’s content marketing, analytics setup, resolving onsite errors with tools like SEMrush and so much more involved.

Luckily, with a killer marketing strategy, you’ll have an easier time figuring out how things work. Providing efficiency and a simple, yet clear path to follow is what it’s all about. If you want to meet each and every one of your objectives, then this might well be the key that unlocks all doors.

Here’s a short list of steps you should follow to make sure your strategy is not only good, but so effective you’ll use it as a template for as long as you live.

Know your target audience 

There’s an abundance of articles online telling you in thousands of words how you can come up with your ideal target audience, but the most important factors can be summed up in a few sentences. It’s still important to know that no matter whether you do business on or off the Internet, knowing your audience is crucial. It’s easy to research and even interview people to get an idea of what makes a perfect target audience. The information you should gather is basic demographic information, which consists of their location, age and personal interests.

Google Analytics is by far the best tool that will help you get most of that information on your website’s visitors. For sensitive and personal information such as age, a simple customer database with a questionnaire, that fills the information for you is what does the trick.

Do a thorough competition research

Having set your goals, it’s time to focus on your challenges. The best techniques of accumulating data on your competition are speaking directly to customers and using online competitor research tools like Ahrefs. With these two techniques, you are able to not only get the list of all the problems your business can solve, but a complete set of domains, keywords, and traffic your competition has in possession. This insight will help you determine where your business can step in to make things much better for your customers.

Estimate all your digital marketing channels

For a clear picture of the things you can work with, an estimation of what has to be avoided, and what needs to be embraced is mandatory. Here, you should differentiate the earned media (PR), the paid media (Google AdWords), and the websites you have easy and free access to (your social media accounts).

Plan your strategy well, because if you’re paying a lot of money for guest posts and not focusing on engaging your social media followers, you’ll be in trouble with your organic reach.

As the impact of social media on SEO becomes more and more valuable over time, it’s important to know that not everyone can do social media. Believe it or not, there are people who are pretending to be professional social media experts, just so they could trick you into earning extra cash while doing nothing. Checking their references and client history is crucial here, but what makes choosing the right social media expert difficult is that you should not search for big names only. Work only on finding individuals who are trustworthy to you and are prepared to adjust themselves to your business’ needs.

Sum it all up

Create a solid document containing your entire digital marketing strategy. This is where you get to map out every action you’re looking to take. It goes without a doubt that with a killer strategy, you’ll start making a profit in no time!

Make it look realistic, and make your strategy worth the time investment!


Janja Jovanovic is Marketing Specialist at Vacation Tracker. Her fields of expertise range from marketing and communication to sales. She helps startups develop and execute digital marketing strategies, optimize their online presence and apply SEO strategies. You can tweet Janja @JanjaJovanovic or connect with her on LinkedIn