Microsoft is ending support for its Windows 10 Smartphone.
Microsoft vice-president of Windows Experience Joe Belfiore put the final nail in the coffin of the mobile phone on Sunday after announcing the company has no plans to offer new features or hardware for the the Windows 10 Mobile platform.
“Of course we’ll continue to support the platform.. bug fixes, security updates, etc. But building new features/hw aren’t the focus,” Belfiore said in a tweet.
The news should not come as a surprise to anyone. Microsoft made it pretty clear last year it had other priorities when it handed out pink slips to many of the 32,000 workers that came to Redmond when Microsoft purchased Finnish Smartphone maker Nokia back in 2014.
Microsoft has since changed its focus to apps for iOS and Android.
The problem, Belfiore said, was that developers simply were not interested in creating apps for Windows.
“We have tried VERY HARD to incent app devs. Paid money.. wrote apps for them.. but volume of users is too low for most companies to invest,” he said in a tweet.
Even Belfiore himself switched to an Android phone — the Microsoft Edition of Samsung Galaxy S8, to be exact.
“As an individual end-user, I switched platforms for the app/hw diversity. We will support those users too,” he tweeted. “Choose what’s best 4 u.”