October 19, 2017
Recently I seem to be having the same conversation with my friends. When discussing one of their recent online purchases, I will always ask them “How did you hear about that company?”
Invariably the reply will be “I heard about them on social media.”
My friends are mostly categorized as being ‘millennials.’ A segment of people born after 1980 who spend 50 percent more time every week shopping online than their elders.
The fact that social media drives eCommerce sales isn’t a surprise when you consider that just under three billion people will be using social media by 2020.
So just how can social media drive eCommerce sales?
In this article, I’ll cover what I (and many others) consider the big three platforms for generating eCommerce sales: Facebook, Twitter and Instagram.
Back in November 2016, Facebook announced that advertisers would now be able to show ads in a user’s messenger home tab.
The announcement was met with much excitement from the world of social media eCommerce. Understandably so, when you consider that 1.2 million people are using Facebook Messenger on a daily basis.
So how does it work?
If you have a list of previous customers in your CRM system or want to reconnect with people who have previously messaged you on Facebook, then this is ideal.
The ad will appear between conversations in your potential customers’ messenger app.
These ads are great for complementing any ‘straight to messenger’ ads you already have and are proving great for customer retention.
All you have to do is ensure that ‘Messenger’ is clicked when you are within the ad set section of your campaign.
To read the remainder of Richard’s article, please click here.
Richard Protheroe is a content marketer at Veeqo.