Millions of new products and services are launched for sale on the Internet every year. Some become profit makers for their respective companies. A few become big profit makers, and a very small percentage become mega-hits generating millions of dollars in profit. What are the elements that produce mega-hit sales? How is it that many great products never achieve much success and some products of mediocre quality take off and soar to sales heights? In this episode of Working the Web to Win, we will look at four very important elements that control the life cycle of successful sales on the internet. We will explore many of the aspects of a sale that include; “Good Internet Products and Services,” “How to Get Found,” “Increasing Conversion” and “Creating a Positive Image.” So, take notes and share this with your friends as we delve into the Life Cycle of Successful Sales on the Internet.
Both my business partner and I have more than 20 years’ experience in Internet marketing. We have had many inventors and entrepreneurs come to us with great new products and ideas that failed. We have also seen hundreds of mediocre me-too products and ill-defined services come and go as well. During this time, we have seen hundreds of companies fail and succeed in selling their products and service. In very few instances the failure or success has been accidental. In every case, the success or failure was determined by how they implemented the above-mentioned four critical elements. In fact, it is usually the absence of one of these four elements that end up delivering the coup the grass to these Internet sales ventures. On the other hand, mega-success has always included all four elements. In some cases, the mega-success spawned whole new supporting industries, other new successful products, and even new companies. The best example I can think of is the Apple iPhone. Not only was this product a mega success, but it also spawned a whole supporting industry of third-party products. There are whole companies that owe their entire existence to the widespread acceptance of the Apple iPhone. Hopefully, this article will give you an idea of how that success story took place.
To read the remainder of Hector’s article, please click here.