Facebook wants to make creation of videos for its site as easy and seamless as possible as it looks to lure publishers away from its main rival: YouTube.
To do just that, the social media company has launched an app exclusively for video creators.
“The Facebook Creator app is a one stop shop for creators of all kinds, to help take their passions to the next level,” Facebook video product manager Chris Hatfield said in a blog post. “With the app, creators can easily create original video, go live with exclusive features, and connect with their community on Facebook — all from their pocket.”
The app features tools that enable users to more easily create personalized, live broadcasts that include openers, outros, custom live stickers and graphic frames. A Community Tab enables creators to engage fans and collaborators with a unified inbox that centralizes comments from Facebook and Instagram, and messages from Messenger.
Creators will have access to “fun camera effects and frames,” the ability to crosspost content to other platforms and access Facebook Stories to interact with their fans.
An Insights tool, meanwhile, enables creators to access metrics, including analytics about their Page, videos and fans.
The Facebook Creator app is launching worldwide for iOS and will roll out to Android users in the coming months.
“The app is open to individuals on Pages or profiles, and you will be able to download it in the Apple App Store today,” Hatfield said. “We will be gathering feedback and iterating on the app to create the best experience for creators.”
Facebook has also launched Facebook for Creators, a website that offers creators resources and tips on how to up their video game, connect with fans and grow their following.