December 19, 2017
Pinterest. For some, this is a social media site dedicated to collecting wedding gown photographs, DIY craft instructions, and guidelines for making the very best Christmas cookies. Described as a “visual discovery” storage tool, the site popped up around the same time as other visual sharing services like Instagram (each launched in 2010).
Pinterest works well as a digital push board for storing ideas to share later. However, the social sharing aspect of the service also makes it great for generating eCommerce traffic. In fact, here are 15 tried and tested strategies for generating more traffic for your online storefront, all with the aid of Pinterest.
Why Pinterest in the First Place?
There’s only so much time in a day for you, your marketing department and your social media team to focus on all the different service providers out there. From Google+ to Twitter, Facebook to LinkedIn, there is no shortage of social media accounts available for you to try out. So why should you divert time to Pinterest?
The real question should be, why should you spend time away from Pinterest on other social media accounts.
According to a recent survey conducted by Gigya (Media Post, 2013), Pinterest generated 41 percent of all eCommerce social shares. Facebook, on the other hand, accounted for 37 percent, while Twitter, Google+ and LinkedIn combined accounted for just 20 percent.
Visual-based social media services allow you to connect with consumers using your products, instead of relying on links, text and quick bursts of information. So, remember, if you’re just starting out with Pinterest as a traffic generating opportunity for your eCommerce site, you stand to potentially gain over 40 percent more social shares.
That is why you need to use Pinterest in the first place.
To read the remainder of Lisa’s article, please click here.
Lisa Austin has built and optimized hundreds of successful eCommerce stores for her clients and she teaches others exactly how to do it step by step at MyEcomClub.