Ad blocking is coming to Chrome — and it is coming soon.
Google this week announced it will begin blocking ads in its browser as of Feb. 15. The move should come as no surprise, however. The company in June warned website owners the change was coming in 2018 and suggested they use the nine months in between to stake stock of their ads and get rid of any that are not compliant with the Coalition for Better Ads standards.
Google, in its most recent announcement, again sounded the warning to give website and blog owners the chance to ensure their ads align with the Coalition’s Better Ads Experience Program.
“This Program provides guidelines for companies like Google on how they can use the Better Ads Standards to help improve users’ experience with ads on the Web,” Google said in its announcement. “Starting on Feb. 15, in line with the Coalition’s guidelines, Chrome will remove all ads from sites that have a ‘failing’ status in the Ad Experience Report for more than 30 days.”
Violations of the Coalition’s standards are reported to sites via the Ad Experience Report. Site owners can submit their site for re-review once all violations have been corrected.
Publishers can get some hints on publishing the perfect message via Google’s best practices guide.