Apple is apologizing to iPhone users for not keeping them in the loop about the routine slowdowns of phones with older batteries.
The iPhone maker, in a lengthy note, denied allegations that it was deliberately slowing phones in an attempt to boost sales through upgrades.
“First and foremost, we have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades,” the note reads. “Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.”
By way of apology, Apple is reducing the price of out-of-warranty iPhone batteries to $29 — a $50 price cut. The deal, which will be available beginning in late January, will run through December 2018.
Apple also said it plans to issue an iOS software update that will give users “more visibility into the health of their iPhone’s battery, so they can see for themselves if its condition is affecting performance.”
Apple’s apology comes after the company was sued by iPhone owners in the U.S., Israel and France.
According to The Washington Post, a lawsuit launched in California is seeking roughly $2 trillion in damages. Lawsuits in California, New York and New Jersey are seeking varying amounts.
Apple’s note did not address the lawsuits or the requests for compensation.
The company ended its apology with a heartfelt statement, however: “At Apple, our customers’ trust means everything to us. We will never stop working to earn and maintain it. We are able to do the work we love only because of your faith and support — and we will never forget that or take it for granted.”