There is a wide range of SEO tools which a firm can utilize to enhance their search rankings by faultlessly optimizing their websites. Screaming Frog is a tool which you can use to find out basic things which you may have overlooked in your SEO such as meta descriptions, missing page titles and meta keywords. Google Search Console is a tool which has undergone numerous updates and enhancements to emerge as the best tool for SEO reporting. Using Google Analytics you can find out vital details related to your SEO campaign such as penalties, traffic issues etc.
Infographic Courtesy of: PageTraffic.com