History and Future of Web Analytics

Google recently announced that they will be sunsetting Universal Analytics (UA),—the current iteration of Google Analytics—next year. All standard UA properties will stop processing new data in the second half of 2023, with the user interface shutting down in 2024 sometime, at least 6+ months later according to Google.

Infographic courtesy of InfoTrust

Infographic courtesy of InfoTrust

About the author


Brian Wallace

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, and hosts the Next Action Podcast.  Brian has been named a Google Small Business Advisor for 2016-present and joined the SXSW Advisory Board in 2019.