Finding a Perfect Audience

Brands of the world spend countless millions on advertising – but is this necessary? Learning who your perfect audience is before spending significantly is an unparalleled benefit.

Infographic courtesy of BangProductions

Infographic courtesy of BangProductions

About the author


Brian Wallace

Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH which works with companies that range from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide, and hosts the Next Action Podcast.  Brian has been named a Google Small Business Advisor for 2016-present and joined the SXSW Advisory Board in 2019.