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Social media marketing for lawyers – Are you taking advantage of it?

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Most attorneys feel social media to be a cornerstone law firm promotional tactic. According to the ABA or American Bar Association tech report published in 2020, 85% of law firms accepted that they maintain their social media presence. In fact, 30% of these lawyers confirmed that their social media presence helped them retain their clients to a large extent. 

For several years now, social media has been one of the most famous marketing channels for consumer brands. You’ll find companies like Airbnb, Wendys, and MoonPie dominating the social media landscape by creating innovative and unique marketing strategies. While 96% of the law firms that work with a motorcycle accident lawyer and other lawyers say they use social media, are they using it effectively? 

How to effectively start social media marketing for your law firm?

If you are still a novice and you’re not sure about the most effective ways of promoting your law firm through social networking platforms, here are a few steps to follow.

#1: Design a social media policy that is exclusive to your law firm

Social media experts believe that before you move on to the nitty-gritty details of creating content for your social platforms, you need to design a policy. By abiding by these guidelines, you can make sure your employees posting on social channels maintain appropriate behavior on behalf of the law firm. This even helps your law firm to stay protected from any legal issues that may arise due to inappropriate posts. 

#2: Set realistic goals

Chalk out SMART (Specific, Measurable, Attainable, Relevant, and Timely) goals for your social media efforts. A few ways in which small businesses can put social media to their benefit are:

  • Increasing traffic to their website
  • Improving their brand image
  • Generating new leads and getting new clients
  • Retaining already-existing customers

#3: Plan a content marketing strategy to meet the goals

Once you know the outcome that you expect from your social medial efforts, you have to create a proper strategy. Research your audience as your social media marketing efforts will depend on understanding your audience. This is how you can tailor your message and create relevant content according to your company’s campaign.

#4: Start off with special media posting and stay interactive

As you set up everything, set dates on your calendar to post things live on social media. In case there is a trending legal topic on which you feel compelled to talk, do it. However, ensure you respect the social media policy that you created. Engage with your audience in the comments section and respond to private messages. The more interactive you are on social media, the better will be the effect. 

As per the ABA 2021 survey referred to at the beginning of the post, social media marketing is more popular among legal professionals than just blogging. The top three social platforms chosen by law firms are LinkedIn, Facebook, and Twitter. So, if you’re still not on any of these platforms, set up business profiles soon and start reaping their benefits.

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Joyce Hansan