Why Micro-influencers are Better: 11 Statistics to Consider

Influencer marketing has become a significant by-product of the social media age as consumers steadily grow desensitized to traditional advertising. However, influencer marketing’s sharp rise also has its fair share of potential drawbacks, namely, consumers growing increasingly tired of sponsored posts constantly displayed on their feeds. This phenomenon is known as influencer fatigue.

Infographic courtesy of Spiralytics

Infographic courtesy of Spiralytics

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