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About Hector Cisneros

Hector Cisneros is the president and COO for W Squared Media Group LLC. A digital Marketing Agency in the N.E. Florida Area. He is also the co-host of the BlogTalkRadio Show Working The Web To Win. W Squared Media also does Business as Working The Web To Win online and in Florida.

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Every business strives for to make a profit. It is the end result of selling a useful product or service that the marketplace ultimately deems worthy. If you are a business owner, managing the sales of your products or services produce these profits. They are the ultimate measure of your financial success. Today, you have […]

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Wearable tech is everywhere. On your friends and co-works belts, necklaces, shoes and wrists. Futuristic bracelets, watches, clasps and jewelry that track your body’s vital statistics, daily activities and exercise. But do they work? Are they a help or a hindrance to your efforts to get fit, stay healthy and be injury free, on your way to […]

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This has become a common question: Is Google+ dying as a social network? You’ve heard the pundits say, “Google+ is a dead network. Google + is on the way out. Google is dismantling Google +. No one is using it. It’s a ghost town.” Today the naysayers are pointing out that Google is dismantling parts of Google+ by […]

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I was recently asked to head up and participate in an event to help business owners learn how to more effectively run their businesses.  I gathered a list of more than two dozen questions for the event as a way of preparing myself and the other panelists. If you’re looking to understand many of the important issues […]

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One of the first social networks I joined was LinkedIn.  Even in the beginning I felt LinkedIn was modeled after real business networks. Business professionals, small business owners and even CEO’s of large corporation’s find LinkedIn to be the go to resource for business today. Yet having said all that, most LinkedIn users never even try to […]

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Marketing professionals can often be heard bandying about the terms “branding,” “marketing” and “advertising.” The same is true of the terms “campaign,” “strategic,” and “tactical.” In many cases, seasoned professional use the first three terms interchangeably as if they all mean the exact same thing. In fact, these six terms are often misused, confused ― […]

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As a fan of all things Sci-fi, I am also into technology. I imagine how it will affect our lives, what will it mean for business, commerce, education, travel and yes watching your favorite sci-fi video episode. Recently my eye caught a headline that read, “HP Launches Stream Mini and Pavilion Mini Affordable Compact PCs”. […]

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Have you ever wondered why all media outlets use Twitter? Are you curious about how useful Twitter really is?   What happened? Are you providing the wrong content? Are you using the wrong posting schedule? Are you engaging your audience in a useful way? Are you wondering why you only have 300 people following you, after […]

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What is it worth to you to learn the writing secrets of three successful writers? Would it be useful if you know their tricks of the trade, the elements they use to capture a reader’s attention, captivating them to read on and to be engrossed to the very end of your article? If that’s what […]

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