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About Ivana Katz

Ivana Katz makes it easy for you to get your business on the Internet. If you're looking for a professional and affordable website designer, visit www.web4business.com.au and download a free website plan or connect with Ivana on Facebook.

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Social media marketing is a relatively new marketing concept that involves increased social interaction on websites and has gained enormous popularity over the last year or two. There are a number of different types of social media sites but all of these have in common that their users can participate on the website by sharing […]

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“How do I get my website to come up on top of the search engines?” – That is one of the most frequently asked questions I get asked by clients. The truth is, it’s not easy. With millions of websites on the internet right now and thousands being added each month, everyone is striving to […]

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Search Engine Optimization remains a buzz word in the internet marketing world despite the increase in use of other internet marketing methods. Is your website effectively search engine optimized? How much website traffic do you get? Here are some pointers to help you increase your search engine traffic. Search Engine Optimization Begins with Keywords There […]

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Today one of the most popular ways to market any business online is using Facebook. Facebook allows you to put your business in front of thousands of people using different tools and if done properly you can establish a relationship and credibility with a large number of people who in turn will visit your website […]

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If pictures speak a thousand words, imagine what a video could say about your business. Recently video has become a popular way to market a business. The main reason for this is that it can generate traffic and interest very quickly. Unfortunately some people are still afraid to use it and believe it’s difficult to […]

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Having worked with a large number of small business owners, one common mistake I see over and over again is the obscene amounts of money they throw away on advertising. Many of them believe the more money they spend, the more business it will bring. WRONG!!! WRONG!!! WRONG!!! The main reason traditional marketing doesn’t work […]

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This week I received at least 500 emails offering me great discounts on Viagra and just as many messages from the son in law of the late bank president of Nigeria, offering me millions of dollars. How many cases of Viagra do you think I ordered? and how many billions of dollars have I had […]

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Website (and business) marketing is not a one off exercise. Whether you have a brand new website or one that you’ve had for a while, you need to continue promoting it in order to bring you more visitors. You need to constantly work on it, fine-tune it, discard methods that are not working and implement […]

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Wondering what pages to include on your website and why? Here is a list of important information that should be included on your site. Before you start thinking about what to write, it is important that you create a plan, which outlines what each page will contain. That way you won’t repeat yourself or forget […]

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