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Articles by Jackie de Burca

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Google introduced another algorithm update in May 2010 and many webmasters have seen a huge drop in traffic from Google for keyword phrases that are three or more keywords long, known as long tail keywords. Google is now able to index longer keyword phrases more accurately. It seems that Google guessed the best pages for […]

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If I had a pound for every time I saw a Google Adwords account stuffed full of broad match keywords, I would be lazing around on a tropical beach. Before entering into advertising on Google Adwords it is a must to understand the differences between the keyword match types as well as the amazing scope […]

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