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About Jennifer Horowitz

Jennifer Horowitz is Director of Marketing for EcomBuffet.com. With over 13 years in the industry, Jennifer has amassed much knowledge and experience and has much to say about all things SEO, marketing, copywriting & social media. Jennifer says "My focus is always on results based marketing. It's not about reports and rankings, it's about results. It's about business growth. My job is to uncover areas of new growth for clients. My job is also to educate site owners that want to be proactive in their marketing efforts. I focus on the details and the data - that is where the success lies!"

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There used to be a lot of hype about online press releases. Recently it has died down a little bit. We are still finding that it works well for clients. But there are some very definite rules to follow. When done properly press releases are a great way to generate publicity, drive traffic and boost […]

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Social Media, Social Networking, Leveraging Web 2.0 – it’s known by many names and it’s all the rage! Let me start by saying I am a fan of social media, I personally choose to participate in social media. However when you read about social media, you often only hear one side of things – the […]

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SEO is the foundation of your marketing campaign – at least it should be. Aside from any other marketing that you participate in, you should also make sure your site is ranked in the top of the engines so you can tap into the millions (actually over 400 million) searches performed daily. So, how do […]

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One of the trendiest takes on Internet marketing these days seems to be this notion that securing top search engine rankings “no longer works.” Where it started, I have no idea. But rarely does a week go by when I don’t see one or more Internet marketing “experts” claiming that search engine positioning is largely […]

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It is time to look at those SEO questions from the folks who need help and guidance. Let’s take a read of some of the Dear SEO Drama Queen email, which floods her box every day. Dear SEO Drama Queen: I want a number one ranking for my web site. The keywords are clothes, sneakers […]

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I miss the old days….life was simple. Your TV had just a few channels, your phone was attached to a wall, and the computer was cool thing to have for the few who could afford one. But times change, our world changes and technology grows. TV has 200 plus channels (and still nothing on), your […]

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With the number of websites and Blogs growing daily you need to make sure your website stands out from your competition. Your product or service needs to be the best solution for their problem, and you need to quickly and clearly convey that. Previously we talked about the importance of headlines to draw your prospects […]

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Your website copy has several very important jobs. The first and most important job is to draw readers into your site. Additionally it has to answer questions, sell your product or service, get people to join a mailing list and more. To make sure you are writing power copy that is sure to grab your […]

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Driving traffic to your site is one of the first requirements to a successful online business. Without traffic, your site may as well not exist. There are numerous ways you can drive traffic, so let’s take a look at some of them and evaluate them. Keep in mind, this isn’t a comprehensive list, but it […]

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You probably are – and you don’t even know it. Before we get into that, let’s quickly recap what has happened up until this point. It is relevant, I promise. As the internet grows larger daily, and the number of searches online increase – we see people getting fanatical about getting their sites ranked. And […]

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The ultimate goal of Search Engine Optimization (SEO) is to drive traffic to your site. Many people don’t know why, but they aren’t achieving this goal. The key is staying current and evolving with the times. Way back in the good old days, SEO was a lot easier and we saw results quickly. What do […]

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Unfortunately, many people are living a perfect example of if you build it, they won’t come. If you build your site with a standard site builder that doesn’t allow for: HTML – to create unique Meta tags on each page, use tags, ALT tags, etc. FTP access Root directory access to add static HTML files […]

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It happens sometimes. Here are some of the common reasons you may not be indexed: Index Time: It hasn’t been indexed yet. The amount of time before the engine indexes your site should be listed on the search engine’s submission page, but these aren’t always accurate or may be out of date. On the average, […]

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We all hear how important articles are – especially when used as a tool to help boost search engine rankings. We often read many articles a day about our industry or about something we are trying to learn. However, when it comes time to write articles to promote our own business – we are stumped. […]

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