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Articles by Jennifer Osborne

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The feds seem pretty hesitant to say th “R” word. But between the sub prime crisis, the credit crunch and plummeting stock markets; you and I both know that it’s not a question of “if” a recession going to hit the US but “when?” Recession is something that the search industry rarely talk about . […]

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If you aim to establish your site as a serious ecommerce player, here are 3 things you need to do: Create and put up a privacy policy. Process orders on a secure server. Get 3rd party verification to increase credibility. Each is easy to do – but many ecommerce newbies underestimate their importance. These 3 […]

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When I was a kid, I was trained to do category type searches by the Dewey Decimal library system. Later, as I got older, the Yellow Pages reinforced this category type search. When I needed my Hair Cut I let my fingers do the walking and I looked up Beauty Salons. If I needed to […]

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I’m a HUGE stumble fan. Both as a user and a marketer. As a user I get treated to new and interesting websites every day – that I would never have found without Stumbleupon. As a marketer, it never ceases to amaze me how much traffic Stumble can drive. Just when you think that a […]

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I’m a HUGE stumble fan. Both as a user and a marketer. As a user I get treated to new and interesting websites every day – that I would never have found without Stumbleupon. As a marketer, it never ceases to amaze me how much traffic Stumble can drive. Just when you think that a […]

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Groupthink is fairly common in the board room but more and more I’m starting to see it in social media too. Groupthink is defined as “a type of thought exhibited by group members who try to minimize conflict and reach consensus without critically testing, analyzing, and evaluating ideas.” Basically what this means is that people […]

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