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About Jerry Bader

People ask, "What do you do?" You could say we inform, enlighten, innovate, and create; you could also say we deliver our clients' marketing messages in memorable ways using video, audio, webmedia campaigns and websites; all created in-house from concept to implementation, from graphic and motion design to Web-design, from script writing to post-production, from music composition to signature sound design. What do we do? We motivate action by speaking to your audience's real needs. We tell your story so your brand, your message, embeds in the minds of your clients. We are MRPwebmedia. And we are corporate storytellers.

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It looks like branded video entertainment is the marketing battlefield for companies looking to engage their audiences. The recent success of Orbit Gum’s branded video entertainment campaign promoting their brand of chewing gum seems to have sparked some interest from other brands. It didn’t take long for the people at Dentyne to come up with […]

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In a new article “A Sound Approach to Marketing” by MP Mueller, published in “The New York Times” online version, Mueller states: “Sound can build such a strong emotional connection. And most of our purchasing decisions are made based on emotions. Leading brands know that and spend time and money getting just the right soundtrack […]

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Need a Web Video campaign but can’t afford to pay for it? We get approached all the time by small businesses that would love to have a Web Video campaign but their budget is just not enough. Well if that’s a problem, Lady Gaga has the answer. In a recent article “Product Placement Grows in […]

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As a follow-up to the article “Web Advertising’s Future Format: Branded Entertainment” I thought readers might be interested in some statistical justification that arrived in my in-box from two different sources. Check out the Online Media Daily article by Joe Mandese “Internet Emerges As Fastest Growing Segment Of Paid Product Placement” at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=131054&nid=115967and the Wayne […]

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In the beginning there were websites, and marketers looked upon them and said, they were good. Websites begot search engine optimization and the number crunchers looked upon it and said it was very good. Search engine optimization begot social media and everyone looked upon it and said, this is hot. MySpace begot Facebook that begot […]

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The Wall Street Journal reported today that Chili’s restaurant chain brought back their “I Want My Baby Back Ribs” jingle with a new media campaign. In Canada, the makers of the Coffee Crisp candy bar recently started to rerun an almost twenty year old commercial featuring two very amusing card playing senior citizens with the […]

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One of the fastest growing areas of website marketing is the ‘how-to’ video business sector. With the epidemic of layoffs, plant closings, and cost cutting, the growth of how-to-material covering everything from how to start a business, to how to improve a business, to how to survive bankruptcy, is assured. No matter what the subject […]

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MRPwebmedia is pleased to announce the introduction of ConceptCreator©, a preproduction development process that acts as the initial step in creating an engaging, informative, entertaining, and above all memorable Web Video Campaign or Video Microsite; it is the Campaign Concept that states a company’s differentiating marketing message within the context of its brand story. Using […]

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With today’s website tracking software and services you can find out a lot about the people who visit your website. You can learn where they’re from, what kind of browser they’re using, how long they stayed on your site, and a whole lot more. But what all this high tech intelligence won’t tell you is […]

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Summer Special New Video Micro Campaign Site Special designed to promote a particular product, service, or special promotional campaign, includes a basic five page Micro Video Campaign Website with four 30-60 second video presentations using one onscreen actor filmed in studio on a white, black, or green screen background, plus custom signature music all done […]

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If you’re in business, you’re in sales; that’s just the way it is. We are all salesmen; we all have something to sell, a product, a service, an idea, a cause, or maybe just an opinion. And if you’re in business you have a website intended to communicate the value of that which you sell. […]

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You have a website, and perhaps you’re even a professional salesperson, and as such you know that the best way to sell someone something is face-to-face, but have you seen the price of gas lately? So whether your customers are local, national, or international, the cost of getting to them is just too darn high […]

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Jerry Bader, Senior Partner at MRPwebmedia announced the introduction of Cache Closed an entertaining marketing resource for medium sized businesses fed-up with ineffective Web advertising schemes and the never-ending pursuit of search engine optimization rankings. See http://www.CacheClosed.com Ontario, Canada–June 20, 2008 – MRPwebmedia, a Canadian Web marketing video and audio production firm with clients in […]

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