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About Jill Whalen

Jill Whalen is the CEO of High Rankings, an SEO Consulting company in the Boston, MA area since 1995. Follow her on Twitter @JillWhalen. If you learned from this article, be sure to invite your colleagues to sign up for the High Rankings Advisor SEO Newsletter so they can receive similar articles in the future!

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Mistakes. We all make them, and ideally we learn from them. But even the smallest of mistakes on your website can sometimes cause big problems. And big problems with a website can cause lost traffic, money, and jobs. With that in mind, here are 5 mistakes I’ve seen often enough to warrant a mention. I […]

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Today I browsed through the 3,500 or so SEO questions people asked at Google and chose the most common ones to answer. I figured that, if so many people were seeking out answers for these SEO questions at Google, many of you may also be wondering the same things. Unsurprisingly, many questions were along the […]

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As you may know, I recently started a new website, Custom Report Sharing (CRS) as a place for online marketers to find and share custom Google Analytics reports, dashboards and advanced segments. But a new website is only as good as its marketing, because if nobody knows about it, it will be a ghost town. […]

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This week, Lisa Barone asked her Twitter followers if they had any defining moments in their career. She received a ton of responses, many having to do with how people first got into the field. I was pleasantly surprised to see that one person’s defining moment was when she received a free pass to the […]

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Have you heard of Google’s Authorship program yet? Whether you’ve heard of it or not, you’ve likely seen its fruits in the search results. You know those listings that have a photo of the author next to them? Most likely they get that extra cool stuff because they’re using Rel=Author correctly and Google has accepted […]

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Hello Jill, If you could only ask 10 general (non-industry-specific) questions of your new SEO customers, what would they be and why would their answers help you help them? Thank you, Andrew ++Jill’s Response++ Hi Andrew, Great question! I have a variety of different questionnaires that I send to clients, depending on the type of […]

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The keywords and phrases you use in your Meta description tag may not affect your page’s ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns. What Is the Meta Description Tag? It’s a snippet of HTML code that belongs inside the <Head> […]

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Consider this scenario: You know you’re supposed to get on Twitter to somehow promote your website. So you start randomly tweeting out links to a product or service page on your website. But who is going to care? Sure, you could do some Twitter searches and find people who are asking their own Twitter followers […]

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My husband and I were talking the other night about one of his pet peeves: When people start exercising and eating healthier, they usually measure their success by how much weight they’ve lost (or not) as shown to them by their trusty scale. It annoys him because, while losing weight is one sign that you’re […]

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When I teach my SEO classes, I begin by telling the students all the things that SEO isn’t. I’ve always felt that it was important because they’re often expecting to hear some secret formula for SEO success. And why wouldn’t they, with all the myths and outright wrong/bad information that constantly swirls through the SEOsphere? […]

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A few years ago, I read a good article by Canadian SEO Melanie Nathan called “The Reciprocity Link Building Method” in which she outlined a technique she sometimes used to build up high-quality links for her clients’ websites. The gist, as I understood it, was to first find a website that would be good for […]

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The ultimate goal of most websites is to collect leads and/or make sales. Which makes them important conversion points to measure with your web analytics program. Leads and sales are also the reason why I’m a huge proponent of optimizing services and products pages. If a Google searcher lands directly on a page that is […]

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With all the talk in the SEO world focused on “content marketing” lately, many website and business owners are focusing their SEO attention on their blogs and the long-tail traffic they can receive from people looking for general information. While that’s great on many levels, often I see that their main service and product category […]

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Not a week goes by where a reader or a client doesn’t ask me a question based on some bad SEO advice they heard or read somewhere. Most of the time they don’t know it’s bad advice. They assume that if they read it in a blog, went to a seminar, listened to a webinar […]

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Twitter A few weeks ago I learned that I was chosen as one of the “Top 25 Online Marketers to Follow on Twitter” by David Vogelpohl over at Marketing Pilgrim. (I’d like to thank my family, my 2nd grade teacher…) While it was cool to be chosen, more interesting to me was how David characterized […]

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