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About Jill Whalen

Jill Whalen is the CEO of High Rankings, an SEO Consulting company in the Boston, MA area since 1995. Follow her on Twitter @JillWhalen. If you learned from this article, be sure to invite your colleagues to sign up for the High Rankings Advisor SEO Newsletter so they can receive similar articles in the future!

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It’s been more than 5 months since my open letter to Google lamenting the state of their search results and how web spam was getting the best of them. And it’s been a mere 3 months since I wrote about how much Google (and Bing) loved anchor text spam. Since that time, a number of […]

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In my day-to-day reviews of client websites, I see lots of things done to websites in the name of SEO that in reality have no bearing on it. In an effort to keep you from spending your precious time on supposed SEO tactics that will have absolutely no effect on your rankings, search engine visitors, […]

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It seems that once a year for the past five years or so, a search engine representative will stand up at a conference and announce that they are now indexing Flash. Website designers jump with glee, and SEOs lament that all the work they did educating their clients on why they need to curb their […]

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By now you’ve surely heard of the recent Google algorithm changes dubbed the “Farmer Update.” According to Google, about 12% of search queries were impacted by this update. The SISTRIX blog provided additional insight by posting the top 25 websites that overnight stopped showing up in Google for numerous keywords. I was interested in learning […]

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Hi, my name is Jill, and I’m a %#@$ stirrer! When you’ve been in any industry as long as I’ve been in the search marketing industry (going on 16 years now), it’s easy to get bored occasionally. At those times I find myself stirring up the sh… stuff on Twitter or in comments on others’ […]

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While many bloggers and the media are calling Google’s search results out lately, most of the focus has been on the somewhat low-quality pages that show up for informational long-tail searches. My concern for Google’s search results is different, however. As I touched upon in the last newsletter, I’m tired of Google (and Bing) returning […]

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Most of the time when I have a bit of a rant in the newsletter or elsewhere it’s because I’ve seen or heard things that bug me or are just plain wrong. Writing about it gets it off my chest and that’s usually the end of it. Unfortunately, that hasn’t been the case with the […]

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I receive a lot of SEO questions from business owners who want to spruce up their aging websites, but are dead afraid of losing their existing search engine traffic. And for good reason. Going live with a redesigned website without considering the SEO implications is like being ensnared in a nasty trap that you cannot […]

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I was speaking with a client the other day who commented on my home page, which talks about my tried-and-true SEO process. “Has your process changed much over time?” the client asked. I stopped to think for a moment, and realized that while there have been plenty of changes to my SEO process at any […]

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Last week I was speaking with a potential client in need of SEO consulting who told me that they had been working on their product part e-commerce website over the past few months by adding “SEO articles” to it on a regular basis. “SEO articles?” I thought. “Why would an e-commerce site that sells product […]

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As I write this, I just came back from a meeting with a potential client with a startup who wants to make sure they bake SEO into their website from the start while also not making any SEO gaffes along the way. They were referred to me from a current client who was in similar […]

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Dear Google, I’m tired of you making me look like a fool. I’ve spent a good portion of the last 10 years patiently explaining to business owners and budding SEO enthusiasts that the key to being found in Google is to have one, great, all-encompassing website. That throwing up multiple keyword-rich domain doorway sites is […]

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When you review the keywords from which people clicked to your site, are they only peripherally related to what you offer? If so, your website is likely suffering from BlindWebsititis! What Is BlindWebsititis? BlindWebsititis is what happens to websites when those in charge of their content don’t come right out and say exactly what every […]

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Looking at the latest search marketing conference agendas, articles, and online news in the SEM space, it certainly appears that social media marketing and networking are the wave of the future. To a certain extent, they are. Social media, and social networking in particular, create a back-and-forth conversation with your target audience, so you can […]

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For the past few weeks I’ve been tasked with reviewing a few different sites that have seen a loss in traffic – their owners hoped to find out why. I love these kinds of reviews because it’s like solving a mystery or figuring out a puzzle. While it’s not always possible to determine the exact […]

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