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About Julia McCoy

Julia McCoy is a serial content marketer, entrepreneur, and bestselling author. She founded a multi-million dollar content agency, Express Writers, with nothing more than $75 at 19 years old. Today, her team has nearly 100 expert content creators on staff, and serves thousands of clients around the world. She's earned her way to the top 30 worldwide content marketers, and has a passion for sharing what she knows in her books and in her online course, The Content Strategy & Marketing Course. Julia also hosts The Write Podcast on iTunes.

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Surprisingly, successful content that performs well is not run-of-the-mill in the industry. Instead, the successful pieces are content unicorns – rare beasts that you only see if you’re lucky once in a blue moon. Guillaume Decugis did a study recently on average content shares. (He presented his findings in a Sprout Social webinar). Using Hawkeye, […]

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Content marketing is powerful, but combine it with the holiday season, and it gets amped up to a whole different level. Think of it like your holiday eggnog. It’s fine on its own, but once you add a little rum and a sprinkle of nutmeg or cinnamon, it becomes Christmas in a glass. This season, […]

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Facebook’s organic reach is basically on life-support. In short, get ready to visit the grave very soon. RIP, non-paid Facebook Page posts. Here’s the eye-opening state of things: In the last five years, organic reach on Facebook has fallen nearly 14 percent, as HubSpot estimates. That doesn’t seem like a big number, but that dive […]

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Content marketing is taking over. It’s not just winning in every sense over traditional, interruptive marketing – it’s also taking names. According to Impact, by 2019, content marketing will be a $300-billion industry. It also costs 62 percent less than its outbound counterpart, but rakes in three times the leads. But, you probably know all […]

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The future of content marketing is on a lot of people’s minds. Right now, we’re in a period of major flux. Technology shifts, like text search to voice search and desktop to mobile, have a lot to do with it. The thing is, these shifts are just now gaining momentum. HubSpot Research did a survey […]

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Today’s blogging landscape is littered with how-to posts. Any blog you can think of will feature a how-to post, at some point in its existence. But — and this is a big but — there are two types of how-to posts out there, and there’s a yawning chasm of difference between them. The first type […]

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The opening sentence has plagued all kinds of writers for centuries. Letters, novels, pitches, marketing e-mails, and more – all need a solid opener that makes the audience not only lean in, but intrigues enough to keep them reading. The opening line could mean the difference between continuing to read, or stopping cold. It could […]

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Your SEO presence is not just a big deal – it’s a HUGE deal. That is, only if you want more traffic, more leads, more conversions and more sales. Leads. Conversions. Sales. Do I have your attention yet? Here’s the deal, though: To get those three covetables, you need a good SEO presence. A solid […]

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Think about this: The Web has become a standard channel for marketing, especially content marketing. We expect to focus our efforts online to reach the masses. After all, it’s where they are. In this climate, it’s amazing to say, print – a technology dating back centuries – is new and novel once again. In fact, […]

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You know the power of content marketing. You’ve probably seen it for yourself. You don’t need convincing. You know, without a doubt, it’s a smart investment for any business, no matter its scale. It’s powerful, it works, and it creates brand loyalty. So, why are some businesses still not taking advantage? Why are some of […]

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You’re on the top social media networks. You’ve got spots eked out on Facebook, Twitter, and Instagram. That’s enough. Right? No – you’re forgetting something. You need to be posting and sharing on LinkedIn, too. Here’s why: LinkedIn has more than half a billion users, according to Fortune – and it’s steadily growing. Hundreds of […]

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If I’m certain of one thing, it’s that content is a game-changer. It does so many things at once – and effortlessly, if you get it right. It lets search engines find and rank you, which leads to people discovering you. It builds trust with those people. It underlines your authority in your field. Most […]

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If you’re a business, big or small, you probably have a Google listing. (If you don’t, why are you still living like it’s 1999?) If you have a Google listing, you know what Google My Business (GMB) is. It’s a handy tool and a great way to boost your visibility on the world’s most massive […]

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Do you crave knowledge about what your customers think, feel, and how they view your company? What business owner doesn’t? If only we had this information, we could solve every problem related to selling and amplify our ROI tenfold. Well, guess what. Yep, I’m about to flip the tables. You can absolutely discover what your […]

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Here’s the strange thing about Facebook: It’s still one of the most popular social networks, despite reports about an incremental decline from groups of users, like those aged 35-44. After all, it still has at least 1.86 billion active users monthly. Plus, it’s expected to grow by tens of millions of new users in the […]

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