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About Julie Ann Ross

Article by Julie Ann Ross. Rostin Ventures provides local SEO and Inbound Marketing services to cost effectively drive local clients to your site. We drive business to your site by building a profile and effectively optimizing your online content. That's what Rostin Ventures does for you. Find out more at http://www.rostinventures.com

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There are video SEO tools, techniques, and secrets that all explain how to get videos and their hosting websites to the top of the search engines. These video SEO techniques all focus on winning search on Google, the biggest search engine of them all, as well as Yahoo and Bing. But the biggest video SEO […]

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Reverse SEO can help mitigate a corporate crisis, especially when the crisis is being played out in social media networks and on blogs. Many times, a story grows online instead of in the mainstream media, which can cause major problems with a company’s search engine rankings. Whenever someone searches for the company name, the story […]

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Social media marketing has many myths and untruths surrounding it, usually spread by people who have no knowledge whatsoever of social media marketing and how it works. These are some of the most common myths that abound, and some possible responses to use when faced with them. The Company’s Customers Do Not Use Social Media […]

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Social media SEO has increased in importance, thanks to some changes in Google’s algorithms, most recently the Google Panda update. What Google Panda has done is made social media connections a bigger part of their SEO algorithm – in other words, the more connections a person has, the more likely some of their material they […]

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Reverse SEO was all about getting negative information pushed down off of Google, keeping it out of the top search engine ranks, to make sure people did not associate a brand with being an awful place to do business. Reverse SEO was necessary for companies that had a run of bad luck, or a few […]

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Using SEO consulting to manage an online brand can mean the difference between success and failure for some companies. Whether and where a company is found online can often mean the loss or gains of thousands, if not millions of dollars, for the companies who are online. These days, brand management is more than just […]

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Online reputation management begins with proactive public relations strategy. Measurement of online brand acceptance and social media activity associated to a brand is a crucial component in determining success and value of campaign efforts. How can you monitor your efforts to know whether you’re making a difference? Strategies for effective online brand management require a […]

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Most digital media promotions efforts are aimed at Generation Y. Gen Y outnumbers the Baby Boomers right now, 81 million to 78 million, but that does not mean you should ignore the Baby Boomers market. In fact, Baby Boomers are not the technology Luddites everyone assumes them to be. Last year, Jeremiah Owyang and Forrester […]

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Online marketing works best in partnership with buzz worthy social promotions. The partnership between geolocation and social networking have had a positive impact on online marketing over the last couple years. As search engines began to realize that a lot of search is local, sites like Google started focusing on local businesses. This has helped […]

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Video SEO in social media is growing in acceptance and importance to the consumer. Many companies are turning to different forms of social media marketing to promote online brands. Company websites are becoming more than static brochures. They are changing and growing, featuring more interaction with their audiences. Websites now contain a variety of forums […]

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A video resume may just be the key to your next job. Still relatively new, video resumes are now being used to land smart job seekers their “dream job,” because the HR field is beginning to embrace online branding and the use of new technology. For example, recent research shows that 85 percent of recruiters […]

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Local SEO (search engine optimization) can actually help with your national reach if you are trying to expand beyond your local online footprint. Local SEO involves improving your local footprint by pumping up your information on different local and community sites. If you have enough of these local listings, you may even be able to […]

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Practicing online reputation management is a must for any public relations professional who believes his or her company may face a corporate crisis in the future. As our news gathering and reporting moves online, online reputation management is becoming more important. Now, news stories and blogs are being indexed by search engines, and many times, […]

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SEO (Search Engine Optimization) is crucial for any nonprofit that wants to have an online presence. This is not just limited to for profit companies that are trying to market themselves. It means more than just building a website and assuming your organization will win search rankings. You need to practice SEO in order to […]

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SEO consulting has become an integral part of Internet marketing success in today’s saturated web world. As corporate America inevitably shifts to a focus on online information and transactions, the reputation of a company can be made or broken in a matter of mouse clicks. As a result, the importance of being “found” online and […]

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