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About Julie Ann Ross

Article by Julie Ann Ross. Rostin Ventures provides local SEO and Inbound Marketing services to cost effectively drive local clients to your site. We drive business to your site by building a profile and effectively optimizing your online content. That's what Rostin Ventures does for you. Find out more at http://www.rostinventures.com

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Reverse SEO fits seamlessly within the context of your online reputation management (ORM) program.It is the quickest, most effective solution for dealing with bad press that has surfaced on the search engines about you or your company. By pushing negative listings from the front page of Google, Yahoo, and Bing, reverse SEO shields you from […]

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Video SEO is a largely overlooked search marketing strategy. Even as videos continue to gain significant traction in the search engines’ natural listings, most companies either ignore them, or remain completely unaware of their potency. That oversight represents a valuable edge your company can use to leapfrog your competitors in the organic rankings. The strategy […]

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Social media optimization (SMO) is an important ingredient within your SEO and SEM campaigns. In the past, social networking sites were not much more than an oddity. Today, many have received enormous ranking authority from top search engines. If you are not leveraging these sites to increase your exposure and communicate with your niche consumer, […]

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Social media optimization (SMO) is an essential ingredient within your SEO campaigns. Years ago, social networking sites were little more than an oddity. Today, several of them have received enormous ranking authority from the top search engines. If you are not leveraging them to increase your exposure and communicate with your niche audience, your search […]

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Search engine marketing (SEM) has evolved to become the most reliable strategy for reaching your target audience and driving conversions on the internet. It compels your market to visit your website; it boosts your company’s exposure within your space; it positions your product as the solution to their problems. As a result, your sales increase. […]

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Video SEO is an underutilized search engine marketing strategy. Even as videos continue to gain significant traction in the search engines’ natural listings, most companies either ignore them, or remain completely unaware of their potency. That oversight represents a valuable edge your company can use to leapfrog your competitors in the organic rankings. The strategy […]

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Reverse SEO has become critical for all types of organizations. Throughout history, it has never been easier for your customers, competitors, and employees to publish items online that can have a negative impact on your business. If those items gain exposure in Google, Yahoo!, and other major search engines, their effects can last for years. […]

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Backlinks are a key component in search engine optimization. Search engine consultants talk about the importance of backlinks for achieving higher search engine ranking. That’s because the more one-way backlinks you have leading to your website, the more important the search engines believe your page to be. There are two types of backlinks: one-way links […]

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Social media optimization is a way for organizations and individuals to generate publicity through social networking tools like Twitter and LinkedIn, online communities like Facebook, and automated tools like TwitterFeed and Ping.fm. The term “social media optimization” was originally coined by SEO consultant extraordinaire, Rohit Bhargava, the senior vice president of Ogilvy 360 Digital Influence […]

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Sponsored conversation is a strategy that allows companies to tap into the tempest of social media marketing. By offering compensation to publishers, marketers can enjoy exposure through Twitter, Facebook, a sponsored blog, and similar online channels. This strategy should not be approached haphazardly. Paid blogging is still misunderstood by many people and there remains a […]

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Reverse SEO has become one of the most effective strategies for minimizing the impact pf bad publicity within the search engines’ organic listings. It is an online reputation management (ORM) tool of SEO consultants who manage public relations online. Too often, companies become targets for negative press online. Angered customers start blogs to take businesses […]

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