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About Kalena Jordan

Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running a daily Search Engine Advice Column, Kalena manages Search Engine College — an online training institution offering instructor-led short courses and downloadable self-study courses in search engine optimization and other search engine marketing subjects.

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Despite the final vote tally, Twitter was the clear winner of the 2012 U.S. Presidential election. No matter what your political bias, the Twitter feed for the past 24 hours has captured the highest and lowest points, the heckling, the gags, the tantrums and the vote count. Once again, Twitter was the place to be […]

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What did you think of those AdWords tips from my last article? Did you recognize any of those common campaign mistakes I discovered in my client’s account? As promised, here are the remaining problem areas I discovered in my client’s unprofitable AdWords campaign: 8) Not Using Targeted Landing Pages Some of the ads created by […]

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This week, Microsoft announced a complete rebrand of their Pay Per Click advertising program Microsoft adCenter, renaming it Bing Ads. The rebrand comes with a few new features and the retirement of some existing features. Bing Ads features a new web interface, improved ad rotation controls, and agency tools that make it easier for agencies […]

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As soon as I laid eyes on today’s Google Doodle I knew it was going to be my favorite so far. I’m a huge Star Trek fan, so my heart started racing when I typed in Google.com and recognized the familiar uniforms from the Starship Enterprise adorning the letters in the GOOGLE logo. But it’s […]

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Did you know that 80% of new Google AdWords advertisers fail to achieve a Return on Investment from their campaigns? I didn’t either because I just made that up. But seriously, I bet the percentage is very high. I seem to be spending more and more time helping clients tweak their AdWords campaigns these days. […]

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Attention Android fans, Google has just launched a Google Analytics App for Android-enabled mobile phones. The Google Analytics App for Android is a mobile app that delivers essential analytics data to you anytime, anywhere. In a meeting and need traffic or sales figures quickly? No more having to wait until you can access your desktop […]

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Hi Kalena, I work for a medium sized hospitality chain (in the marketing dept) and our leading chain of hotels is about to undergo a brand change. I’ve just found out that management has approved a full domain name change for each of these hotels and scheduled it with our IT department to happen next […]

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I received an email this week from an Ask Kalena reader who needed help. The email read: “Dear Kalena, I was just wondering, do Gmail accounts ever expire? About 6 months ago, my company tried to register our brandname @gmail.com so we could associate it with our Google+ account, but somebody was already squatting it. […]

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A client and I were Skyping this week and the topic inevitably turned to Google Penguin and the impending doom of link building *tactics*. This particular client has been having issues with rogue affiliates setting up fake link networks in order to boost their sales for my client’s products. Despite repeated warnings and/or promises to […]

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This is a summary of Robert Moorman’s presentation at Search Marketing Expo / Online Marketer Conference held in Sydney 1-2 May 2012. Robert Moorman is a Video Strategist at Hunting With Pixels, a company that specializes in strategic social video campaigns. Robert has over 20 years of experience working as a video producer for media […]

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Google has released a new update to their ranking algorithm this week, aimed at isolating and penalizing websites that use particular spam techniques. From the official blog post: “In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s […]

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When I first heard this news, I was incensed. Now I know that advertisers can opt-out of the changes, I am a little calmer, but still annoyed. Here’s the deal: Starting next month, Google is changing the way match types work in AdWords. From mid May onwards, misspellings, plurals and variations of your Exact Match […]

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I was contacted recently by one of our graduates from Search Engine College. He wants to remain anonymous, so let’s call him Steve. Since taking our course, Steve had managed to land a job as Director of Online Advertising for a famous plastic surgeon in Los Angeles. He had already used what he learned about […]

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Hello Kalena, I don’t know if you remember me or not from last year, but I’m a graduate of Search Engine College and I’ve now launched my own SEO business, though it’s going very slow, just out of the gate.  Great potential in my small town within Colorado USA, but still trying to gain momentum […]

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I know not everyone is a fan of infographics, but I love them. Sure, they’ve been done to death at conferences and meetings, but nothing beats an eye-catching graphic to quickly highlight important data within complex statistics. Today I was searching online for the latest social media usage statistics to incorporate into a presentation I […]

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