Viewership for 2019's Super Bowl was down below 100 million for the first time since 2008...
May 27 — Issue #2700
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What We Can Learn From Super Bowl LIII's Mistakes
By Stephen Moyers (c) 2019
The Super Bowl is America's biggest sporting event of the year, ranking above any game of the World Series, the NBA Championships, March Madness, and all other sports broadcasts. Actually, the fact that eight of the top ten broadcasts in 2018, sporting or otherwise, were football games points to football's utter dominance of the American TV landscape.
The Super Bowl nearly doubled the next highest non-Super Bowl-related broadcast in 2018 (and nearly tripled the next highest non-football broadcast). In fact, the post-game show was still the second-most-watched TV event of the year, outstripping the conference championship games by nearly 25%.

Viewership for 2019's Super Bowl was down below 100 million for the first time since 2008, however, if this year is anything like the ones that came before, the Super Bowl will likely remain the top television broadcast of 2019. Ads this year cost more than ever, with a 30-second spot fetching about $5.25 million, up from about $5 million in 2018. The question remains: were they worth it?

Did Anyone Get Their Money's Worth Out of Super Bowl Ads This Year?
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