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When you hear organic traffic, what comes to mind? One thing we know shouldn’t be on your mind is the normal road traffic. But if you’re thinking about social media platforms and getting people to visit your site and view your posts, you’re on the right track.  Organic traffic simply means the visitors that land […]

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Pinterest has launched a new chat extension and bot for Facebook Messenger that makes collaboration easier between the two platforms. The goal, Pinterest engineering manager Hayder Casey said, is to make it easier for Pinners to collaborate with those using Messenger. “We’re rolling out a Pinterest chat extension to make it simpler to share Pins and collaborate with […]

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If your brand is not on Pinterest this holiday season, you may be missing out on a significant sales opportunity. Pinners are 35 percent more likely to buy gifts than non-pinners, according to the social media site’s stats. And, when pinners do buy, they spend 45 percent more than other shoppers. Pinners also begin their […]

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If your brand is not yet on Pinterest, a new study may be the incentive you need to put your products in front of a brand new audience. While Pinterest does not have as many members as Facebook or Instagram, what it does have is highly engaged users. In fact, a new study commissioned by […]

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Pinterest is hoping to take personalization to the next level on its platform with interest targeting. Pinterest has expanded its interests from a few hundred to more than 5,000 user interests powered by its Taste Graph, the technology the pin-up site utilizes to connect its users with ideas “that are just right for them,” Pinterest product manager John Milinovich said […]

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Pinterest is finally adding some new tools that enable you to find exactly what you’re looking for in Pins. Now, to get a close up look at items of interest in Pins, you can uses the social pin-up board’s pinch-to-zoom feature. The new tool will allow you, for instance, to zoom in on a purse you love to better […]

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Pinterest is making its search experience more effective for its users. Now, rather than opening the Explore tab to search for ideas, you can use the new search bar at the top of your home feed in the Pinterest iOS app. The search bar, a Pinterest blog post said, makes “open-minded searching” a snap. “You don’t need […]

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Pinterest is beefing up security for its users with the addition of two-factor authentication. The new, optional security feature will roll out over the next few weeks for all Pinterest users. Two-factor authentication would add an extra layer of security to your account by requiring a verification code each time you log in. The tool decreases […]

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Pinterest is ramping up its ad offerings to marketers by bringing its visual search technology to Promoted Pins in the near future. The president of the visual media site, Tim Kendall, announced the change on stage at this week’s TechCrunch’s Disrupt NY 2017 event, saying the company will soon apply its consumer visual discovery tools — Lens, Instant Ideas and Shop […]

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Pinterest has updated its beta Lens tool to let you search and shop more efficiently. Lens, an experimental technology that allows you to put the camera in your Pinterest app to work, now includes live camera search. The new tool breaks down the pictures you take, making it easier to find specific items featured in the image. “Lens has […]

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Pinterest’s Lens discovery tool is now available to all U.S. users of the social media site’s platform. Launched last month to a small group of users, Pinterest has now expanded the beta program to include all users in the United States with Android and iOS mobile devices. Lens is an experimental technology that allows you to put the camera in your Pinterest […]

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Pinterest’s visual discovery technology is coming to the Web at-large, making it easier to find what you are looking for. “Now anything you see on Pinterest, or capture with the camera in your Pinterest app, can kick off a search for great ideas—all without typing a single character,” Pinterest front-end engineer Kent Brewster said in a blog post. […]

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Pinterest is placing more focus on machine learning and artificial intelligence with the start-up of a new research unit. The new Pinterest Labs unit is run by the company’s chief scientist Jure Leskovec, whose team consists of top researchers, scientists and engineers that work throughout the various divisions of Pinterest. The goal, Leskovec said in a blog post, is […]

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Pinterest is bringing its Promoted Pins to three new countries: Ireland, Australia, and New Zealand. The expansion of Promoted Pins, the company’s version of ads, began last year with the U.K. as the starting point for its international roll out. Prior to that, the platform was only available to U.S. advertisers. “Promoted Pins help people find the products […]

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Pinterest has a new way for brands to connect with shoppers. The virtual pin-up board platform has teamed up with Kenshoo, a digital advertising firm, to test its news Search Ads feature with companies such as eBay, Home Depot, Target and Walgreens. Search Ads capitalizes on the two billion monthly searches on Pinterest, many of which are for […]

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