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Writing/Content News


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In a recent article, we identified citations as one of the next big things in SEO content. Citations are nothing new in the world of copy. Any copywriter worth his or her salt will know exactly how to go about building a basic citation into online content. As for the rest of us…well, if it’s […]

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The Larger the Screen the Longer the Content? 
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Businesses today look for the best ways to reach potential customers online. The interruptive forms of advertising, such as “pop-up” ads, are no longer seen as effective. Consumers are more apt to close an ad after giving it the briefest of glances. For this reason, brands are turning to content marketing as the best way […]

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The content world has been monitoring the steady decline in quality of Squidoo and HubPages since 2012. Back then, the query revolved around these two, and all the rage was which one was the better choice. But today, both platforms are giving every indication of going out the door and off the SEO table. But […]

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You create content so that people will read it. Regardless of your ultimate motive – to drive conversions, to attract attention or to generate interest in a specific subject – it all starts with reaching the maximum number of readers in the most efficient way possible. With this in mind, you’ve probably turned to social […]

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Whether you’re trying to demonstrate your expertise to customers and prospects, or just wanting your employees to speak with a common voice about your vision, regular publications can be a powerful tool. E-mail can be a powerful channel for publications, and print is still a wise choice in certain situations. No matter which you choose, […]

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How many people land on your home page and go away? The ultimate goal is to create a home page that pushes conversions, but it’s impossible to do if you don’t know what works and what doesn’t. You have to learn how to handle conversion rate optimization. The unfortunate truth is that most of us only […]

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 Do you want that headline that kicks major tail for your Web content? But, do you find creating them is like your brain turning against you…reminiscent of when Magneto turned against Professor X? Well, it is time to call in the X-Men and craft some kick-butt headlines for your next blog. Let’s take a look […]

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As you’ll no doubt be aware, writing and syndicating content can be a powerful way to drive targeted traffic to your website over the long-term. But there are some unique challenges when you have a product-based website. How do you write the sort of non-promotional content that publishers are keen to publish — but that […]

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Writing is both an art and a science that has changed dramatically over time. But the pace of that change has increased exponentially in the last four or five years. The reason is the arrival of the tablet and its counterparts. The iPad, its competitive cousins, and their sibling Smartphones are transforming our lives and […]

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No matter how great that article, blog post, or video is, it doesn’t do you any good if no one sees it. Sure, you’ve probably got a list of things that you do to promote each piece of Web content, but if you REALLY want to get exposure, you’ve got to make a splash on […]

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Writing, Blogging
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If you’re doing any kind of content marketing for your business, it goes without saying you’ll be creating content on a regular basis. Even if you outsource aspects of the content creation process, such as professionally-written copy, you’ll still need to spend time providing instructions to the people you hire. Either way, you will definitely […]

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Writing, Blogging
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In my travels around New Zealand holding Internet marketing workshops, the subject of blogging invariably pops up. Usually, it is prompted by a fierce discussion about business websites and the hairy dilemma of fresh content or lack thereof. The Company Blog Dilemma The discussion goes something like this: Business Representative: “You say that we need […]

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Many people suggest you should write articles on the basis of the benefits people will receive from reading your articles. I’d like to suggest that there is a better reason, and that is to write your articles on the basis of what problem people will be able to solve, as a result of reading your […]

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It can be tough for some types of website owners to think of article topics. What if your business is a website that sells products? What topics should you write about — you can’t write about the product you’re selling on your site, after all. It gets a bit trickier when you’re dealing with a […]

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