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How To Run A Successful Instagram Giveaway: 5 Effective Tricks

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Welcome to the social media Colosseum, where brands battle not with swords, but with allure, to capture the hearts of their audience. The trophy? Brand loyalty and a legion of followers eager to engage. In this digital arena, the Instagram giveaway emerges as a gladiator, proving its might as a savvy marketing strategy. 

This article unsheathes 5 effective tricks to help you conquer this space, ensuring your giveaway not only enchants but converts. Whether you’re a seasoned marketer or a fledgling brand, the aim here is clear: to arm you with the tools necessary for your giveaway to triumph in the bustling marketplace of Instagram.

Understanding the Role of Instagram Giveaways in Marketing

Instagram giveaways have become a glittering lure in the vast ocean of digital marketing strategies, captivating audiences with the allure of winning something special. These giveaways are more than just a gambit for likes; they are a powerhouse for brand awareness and engagement. The true beauty of a successful giveaway lies in its potential to sprinkle your brand across numerous feeds and in the opportunity to create a ripple effect—engaging current followers while reeling in new ones.

Giveaways act as a magnet, pulling in a crowd through the enticement of rewards. When done correctly, they can catapult your reach and leave an indelible mark on the Instagram landscape. The trick is to craft a giveaway that resonates with your audience, making your brand’s presence as memorable as the prize itself.

1. Define Your Goals and Target Audience

Embarking on an Instagram giveaway without a compass can leave you wandering in the social media wilderness. It’s crucial to first plant your flag by setting clear goals. Are you aiming to increase followers, boost engagement, or drive website traffic? Once your destination is marked on the map, identifying your target audience becomes the journey’s itinerary. They are the explorers you want to join your expedition. Consider crafting your giveaway to appeal to their unique tastes and interests, much like preparing a feast they can’t resist. By honing in on the correct demographic, your giveaway is likelier to soar, hitting the bullseye of engagement and participation.

  • Understand your brand’s purpose and how it intersects with your audience’s desires.
  • Pinpoint the demographic variables of your audience such as age, location, interests, and spending habits.
  • Align your giveaway’s aim with your marketing objectives to ensure a seamless path to success.

2. Choose the Right Prize(s)

Just like a bee is drawn to nectar, the right price can be the sweet spot of your Instagram giveaway. It’s not just about flashing something shiny; it’s about offering a reward that resonates with your brand and audience. Here’s how to make sure your prize is the belle of the ball:

  • Reflect Your Brand: Ensure the prize is a testament to your brand. For example, choose a prize that echoes sustainability if you sell eco-friendly products.
  • Desire Factor: It should make your audience’s hearts skip a beat. Dive into the psyche of your followers to understand what would excite them.
  • Exclusivity Counts: Offer a prize that’s unique or hard to come by, increasing the perceived value and driving more engagement to your giveaway.

The prize is the main course of your giveaway feast; make it mouthwatering enough to draw a crowd and leave them wanting more!

3. Create a Compelling and Visually Appealing Post

The heartbeat of your Instagram giveaway is the post itself; think of it as the siren’s song luring sailors—or in this case, your followers—to the rocky shores of engagement. Crafting a post that pops on the feed is more art than science. Here are the brushstrokes to creating a masterpiece:

  • Eye-Catching Imagery: Your visual content should be like a visual espresso shot—immediately grabbing attention. Use high-quality images or graphics that align with your brand’s aesthetic and the giveaway’s theme.
  • Engaging Captions: Pair your stunning visuals with a caption that tells a story, sparks curiosity, or invokes a reaction. A touch of humor, a question, or a compelling call-to-action (CTA) can work wonders.
  • Captivating Design: Ensure consistency in design elements such as colors, fonts, and layout. This not only adds to the visual appeal but also reinforces brand recognition.

Your post is the gateway to your giveaway garden; make it so inviting that followers can’t help but walk through the door.

4. Utilize Hashtags and Collaborate with Influencers

Unlocking the potential of your Instagram giveaway hinges on its visibility and reach. Enter the dynamic duo of digital amplification: hashtags and influencers. These fundamental elements work in tandem to catapult your campaign into the social media stratosphere. Let’s dive into their pivotal roles:

Hashtags are like breadcrumbs that lead participants to your giveaway feast. Sprinkle relevant and trending hashtags to extend your digital table to more attendees. Tips include:

  • You are researching hashtags that align with your brand and giveaway theme.
  • I am combining broad-appeal hashtags with niche-specific ones to cover all bases.

Influencer Collaboration: Think of influencers as the megaphones of your giveaway. Their endorsement can resonate with their followers, who trust their recommendations. The benefits of influencer collaborations are plenty:

  • Expanded reach to a loyal and engaged audience.
  • Increase in credibility and social proof for your giveaway.

By strategically harnessing the power of hashtags and the influence of well-chosen influencers, you can significantly broaden the appeal and impact of your Instagram giveaway.

5. Engage with Participants and Announce the Winner

The engagement doesn’t end with a like or a share; it’s about building a relationship with your participants. Ensure you interact with your audience by responding to comments and direct messages. This can foster a sense of community and keep the excitement alive. Engagement is the spice that keeps the giveaway flavorful; with it, you might be serving bland content. Also, consider hosting live sessions to drum up enthusiasm and maintain a palpable buzz.

When it’s time to announce the winner, drumroll, please… do it with flair! Make the announcement a celebratory moment on your Instagram feed or stories. This isn’t just about crowning a winner; At Snaphappen, you can have a great opportunity to showcase your brand’s Reach and growth. Remember, the winner’s journey with your brand doesn’t end here. Follow up with them to ensure they’ve received their prize and see if they’re willing to share their excitement. This can amplify your giveaway’s success and set the stage for future engagements.

  • Respond to comments and messages promptly.
  • Use Instagram Live to connect with participants.
  • Announce the winner with excitement and gratitude.
  • Follow up with the winner for possible further promotions.


Embarking on an Instagram giveaway journey is like setting sail on the vast ocean of social media – to reach new horizons of brand awareness and engagement, one must navigate with precision. We’ve charted the course with 5 effective tricks to ensure your voyage is nothing short of successful. From defining your goals and getting to know your audience like the back of your hand, to selecting a prize that shines like a beacon, these steps are your compass to social media treasure.

Crafting a post that catches the eye like a lighthouse at dusk, harnessing the power of hashtags, and engaging with your audience like old friends while collaborating with influencers are the sails that will catch the wind of success. And let’s not forget the grand finale – announcing the winner with fanfare and harnessing that moment for future brand storytelling.

Now, with these tricks up your sleeve, you are well-equipped to launch a giveaway that could become the talk of Instagram town. Let your brand’s presence be felt across the Instagram seas!

About the author


Estrella Jenesis

Estrella Jenesis is an experienced social media marketer and writer who works at She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.