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Starting a new business during the digital marketing era means you need to build an online presence. While creating a website and posting ads and blogs are traditional methods of making people aware of your brand, there are modern methods you could try to keep up with technology. One of the best ways to start […]

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“What do customers care about the most these days?” This question keeps buzzing in the mind of marketers and business owners around the world! Today, sellers aren’t only dedicated to selling. They realize that the secret to a flourishing business is in acquiring leads and nurturing them to the extent where they are finally convinced […]

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20 Statistics Modern Content Marketers Must Know
5 of the Most Important Stages in the Content Marketing Process
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SEO and content marketing are undoubtedly interlinked. Together, these two stand as probably the most valuable marketing tools that can help boost any business. But is SEO all about content marketing? Or, is it vice versa? Does one exclude the other, as many experts seem to think? Let’s dive into this matter and see just […]

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In today’s fast-paced world, information about a product needs to reach consumers quickly if you want any chance at succeeding in a competitive industry. To do so, you need to develop a stellar marketing campaign that ensures your brand gets notoriety and exposure. A long time ago, billboards were the ultimate marketing tool, as they […]

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9 Important Content Marketing KPIs That Can Predict the Success of Your Campaign
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Content marketing has proven to be one of the most effective methods of generating leads online. Therefore, it comes as no surprise that business owners are incorporating content marketing strategies into their overall marketing plans.  According to one study, ecommerce could grow by about 20% in 2022. Many ecommerce sites now have valuable content that […]

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Content marketing is the most important part of any marketing strategy. If you don’t get this part right, all investment and even the best of strategies suffer terrible failure. It’s an ancient form of marketing that can never be replaced. However, experts have updated it with time according to their audience.  For example, millennials hate […]

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Content marketing is evolving at a breakneck rate. Content marketing has moved from text to video content. Though written content still has its place in the scheme of things, video content has become the mainstay. Video content is also undergoing evolution. With the advent of animation technology, businesses can create more interactive videos with fewer […]

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More than 76% of small businesses are already directly affected by the COVID-19 pandemic. Add those who are indirectly affected by it and you’ll see we’re all in the same boat – sailing in the dark. More than 6 million people in the US alone have already filed for unemployment and stock markets are plummeting […]

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Content marketing is no longer “nice to have” or “just another promotional tactic that you can substitute with another one”. In 2020 and beyond, content marketing is something that you have to prioritize. Why, you ask? Because your customers want it. 84% of buyers expect brands to create content. They expect it.  Your job is […]

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Where businesses are going digital, it is essential to strategize your marketing in a way that it stands out online.  No doubt, traditional marketing is also helpful for businesses. However, content marketing generates 3 times more leads and costs 62% less than traditional marketing.  If you want to attract more leads and revenue, you need […]

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Content is King! I’m sure you must have heard or read this term plenty of times.  The phrase was introduced by the media magnate Sumner Redstone. It became famous when Bill Gates used it in 1996 in one of his articles.  When it comes to attracting more and more visitors to your website, content is […]

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Figuring out how to write content for a website? You’ve come to the right place. Creating engaging content is imperative nowadays, if you want to be heard by the growing audience on the web. It is of the most important aspects of any site, and without it, you’ll be unable to rank in search engines […]

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