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Time management is a crucial skill for small business managers and freelance content producers. You will often need to take on projects with short deadlines because they pay very well.  Remember though, your ability to produce content on time will have a big affect on your reputation. If you repeatedly fail to meet deadlines on […]

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Unlocking the Power of SMS Marketing
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We can all agree that branding strategies and marketing, in general, has changed since the Don Draper days, but that doesn’t mean we should toss every strategy that was effective back then. In fact, some strategies are just as effective in 2019 as they were back in the day. Here are 7 old timeless branding […]

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It’s All About the Images
Powerful Words To Take Your Marketing Off The Ground
Market Each Generation on Social Media to Benefit Your Business
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Video marketing is a hot topic for us lately and for good reason. Online marketing is a dynamic business but not always unpredictable. For years now we’ve seen consistent trends that indicate certainties such as users are used to watching ads while browsing the Internet and now more than ever those videos influence their purchasing […]

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Google has announced its intention to track the purchases you make with your credit and debit cards for marketing purposes. By tracking offline purchasing, Google can compare your online ad clicks with the money you spend in traditional bricks and mortar stores. So whether you pop in at Wal-Mart for groceries or Toys R Us to […]

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  Let’s get a few things straight about the print versus digital marketing debate. First, print isn’t dead; if that was true, the debate would have ended when it died. Second, arguing over which method works better is nonsense. Digital marketing isn’t universally better than print or vice versa, because each method works best for […]

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“Either write something worth reading or do something worth writing about,” said the one and only Benjamin Franklin. It’s funny how a wise quip that is centuries old still perfectly applies to nearly every principle of inbound marketing. Yet, while philosophies may ring true through the ages, the methods of delivery and customer accessibility can […]

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Have you had a crappy day and just need to get it all out? Well, don’t hold back—put your feet up and let the Squatty Potty relieve the load. Literally. The Squatty Potty looks like your run of the mill medical device. It’s white, plastic and efficiently designed, but not particularly streamlined. It’s function? To […]

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Businesses looking to use social media to promote themselves should be examining their online sweepstakes options. A report released this week by Easypromos indicates online sweepstakes are the most effective means for businesses to engage customers through a social media platform. The study, which looked at more than 13,000 paid promotions between Jan. 1 and […]

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If competition is healthy it appears LinkedIn had better make an appointment with a doctor. The social media network known for bringing professionals together has company in its niche market with Connectifier. The fairly new site is elbowing its way into LinkedIn’s territory and seems to have no problems poking at its competitor. “The recruiting […]

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Looking for a truly powerful way to differentiate your company from your pack of competitors? What if you simply fulfill your promises? That may sound ridiculously simple, and frankly, it is. But several recent experiences with companies that depend upon top-notch service to draw repeat business have convinced me that far too many organizations view […]

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One of the great opportunities we have as a marketing firm is to work with bright, passionate business leaders. As we interact with new clients, we get to learn all about these individuals and the companies they run. Diving into their company history, operations, and processes is fascinating, but we frequently can see things that […]

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