FEATURED ARTICLE — April 8th, 2020
Instagram Stories have become one of the most powerful ways for brands to reach their target audience. With 500 million users using Instagram Stories every day, more businesses are taking advantage of this form of real-time content.
Posting Stories on Instagram increases brand awareness. Research from the photo and video sharing platform shows that one-third of the most-viewed Stories are from businesses. Additionally, 62% of people say they have become more interested in a brand or product after seeing it in Stories.
Not only does Instagram Stories increase awareness, but they also drive engagement – one in five stories gets a direct message from its viewers.
Undoubtedly, businesses looking to boost their engagement rate and increase their followers should start incorporating more Stories into their Instagram content strategy. Here are some tips on how brands can create a content plan for Instagram Stories.
How to decide what to post
Before getting started, it’s crucial first to understand the goal of using Instagram Stories. Does the business want to generate more sales or brand awareness? Perhaps the focus is to promote engagement. Once brands are clear on why they’re using Instagram Stories, they’ll have an easier time creating content that drives these goals.
It can be challenging to brainstorm ideas for consistent, high-quality content. However, businesses may find it helpful to define content categories when developing a content plan.
Brands can start by coming up with ideas that fall under common content marketing goals:
Educational – Shows their knowledge and expertise (tips, short tutorials, and research)
Inspirational – Motivates users to take action (quotes, captivating images, and customer...
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