FEATURED ARTICLE — February 24th, 2021

Influencer Marketing in 2021: How to Work with Social Media Influencers

By Amos Struck

In 2021, influencer marketing’s efficiency cannot be doubted in the slightest. Over the years, the said marketing strategy has evolved into one of the finest methods for businesses and marketers to reach their target audience. But what is influencer marketing, and what are the ‘factors’ that make influencers  highly approachable. 

Influencer marketing is a type of social media marketing in which advertisers team up with individuals boasting an established fanbase across one or more social media platforms such as Instagram, Facebook, Youtube, etc., for the promotion of a product or service. 

However, working with social media influencers isn’t as simple a task as one may want it to be. In fact, there are several variables that determine the success rate of collaboration. 

In this article, I will shed light on some important tips for you to learn on how to work with social media stars. 

Influencer Marketing: Numbers to Note 

A look at the following numbers might convince you why influencer marketing is one of the best social media strategies for 2021. 

As per a 2019 report prepared by SocialPubli, 93% of marketers rely on influencer marketing.On average, a $1 investment in influencer marketing yields $6.50 in revenue. As per SocialMediaToday, 87% of people decided to purchase after an influencer encouraged them to do so. Nearly four out of every 10 (39%) marketers are considering increasing their influencer marketing budget. By 2022, the influencer marketing industry is expected to be valued at $15 billion, almost double its worth in 2019 ($8 billion). 

Therefore, it’s high time for businesses to benefit from the potential of influencer marketing and: 

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