FEATURED ARTICLE — February 21st, 2020

5 Ways to Build Links through Content Marketing

By Freya Kuka

Links are the well-known and coveted currency of the internet. 

They are the bread and butter of everyone from Neil Patel to Forbes. Links will get you to rank on page one of Google, but as you may have guessed, they are hard work. 

Gone are the days when black hat strategies work and now it’s all about how much work you are willing to put into growing your blog.

For Google, a link from a reputable website with a high Domain Authority score is like a vote of confidence for your blog. It is every blogger’s dream and the equivalent of getting your previous boss to write you a stellar recommendation letter.

So, other than guest posts, what works? What sort of content can we produce that will generate links?

Guest posting is time-consuming and even expensive at times. Creating content that is linkable all by itself will give you the best returns. 

So, what content can you produce that is link-worthy? 

Original Surveys 

Probably illustrated best with an example- Kyle Byers from GrowthBadger created what he calls the double survey strategy and it is genius.

The double survey strategy takes a topic that is lacking original research that people are already talking about and then creates the most in-depth article possible on it using surveys and quotes from industry experts.

This is taking advantage of two of the most rewarding content types- roundup posts and original research. 

So, how does it work?

After selecting a topic to conduct your original research on, you create a survey and start getting as many people to take it. This gives you your stats. After this, reach out to industry experts in your field to get quotes and make the post even more thorough.

In Kyle’s experiment,... Read More