Site   Web

FEATURED ARTICLE — May 22nd, 2019

Video Marketing as a Key to More Engagement

From YouTube, Facebook, & SnapChat to Vimeo, there’s no doubt that videos have become a staple part of our everyday lives. Not only is video marketing versatile, easy to digest, and engaging, but it can also be shared across multiple platforms. 

From this article, you will learn:

Why incorporating video into your marketing efforts is vital for your business’ goal of more engagement.

About essential tools and services that can help you create compelling video content that appeals to viewers.

How you can choose the right avenue or channel for your videos to reach your target audience.

Video Marketing

Video marketing has become a fundamental part of an overall marketing plan. Not only is it suitable for entertaining and capturing attention, but it’s also an effective tool that can lead prospects through sales funnels. According to technology corporation Cisco, 82% of all consumer traffic will be in video format by 2022. The same notion is supported by Facebook’s EMEA VC Nicola Mendelsohn who predicts that by 2021 all their content will be in video format. This is mainly the reason why more and more businesses are incorporating video into their marketing strategy in a bid to not be left behind.

Video production is becoming more cost-effective than it was before. According to HubSpot research, what matters most to the audience is the authenticity of the videos and not the quality. Viewers prefer raw and simple videos. Therefore, anyone with a high-quality 4K-enabled smartphone can record a video and viewers won’t mind. Moreover, the options available for marketers are endless. There are onboarding videos, support video calls, knowledge-based videos, customer review videos, etc. Let’s dip into some of the avenues... Read More

Recent Articles

Need a Website Design: 8 Factors to Consider a Priority

From functionality to appearance to navigation to coding integrity, there are several factors involved in developing a user-friendly, eye-catching website. There are a lot more that needs to be taken care of by developers and designers while they’re… Read More

Self-Service Business Intelligence Solutions: Potential and Requirements

Self-Service Business Intelligence Solutions: Potential and Requirements Most business intelligence solutions will be self-service by 2020, according to a report by Gartner. For now, only 55% of the BI survey respondents rely on self-service BI tools,… Read More

How to Create a Purchase Order System for Your Business

A purchase order system is essential to manage your end to end purchase order process. When you create an effective purchase order system, it will help you generate purchase orders quickly in an organized fashion. In addition, it will also help you monitor… Read More


3 IoT Predictions from an IT Support Consultant

The internet of things (IoT) refers to the millions of physical devices around the world that are all linked up to the internet. These devices range from your average computer, to your televisions,… Read More

Data Visualisation Tips to Supercharge Your Content Marketing Strategy

Data visualisation is a graphical representation of information and data. The data that is captured can be visualised using graphics such as graphs, maps and charts that provide an easy and accessible way to see and understand trends and patterns in data,… Read More

From Excessive Gratuities to Egregious Typos, Receipt Verification Finds Them All

Auditing expense reports requires auditors to closely examine each expense to verify if the correct receipts are attached, and make sure the receipt matches the information input by the employee. This may sound daunting, but this process is essential… Read More

The Basics of Starting an SEO Campaign: Tips for Creating a Strategy for Success

Search Engine Optimization (SEO) is a fancy word for “website visibility.” How visible is your website? Are consumers finding you organically through search engines such as Google or Bing? If you don’t know where your website stands, chances are… Read More


Questions To Ask a Web Development Company before Hiring

Hiring a web development company for your business can provide you with numerous benefits. Remember that digital marketing is the norm nowadays, and for you to stay above the competition,… Read More

5 Free Must Have Tools to Remain Safe Online on a Budget

Online safety and privacy are complicated and sometimes overwhelming subjects. Since the earliest days of the internet, cyber-criminals and scammers have been finding ways to lie, cheat and steal from innocent, uninformed users. The growth of social media,… Read More

Recent Infographics