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FEATURED ARTICLE — July 3rd, 2020

Voice Search Optimization: Why It Matters and Tips to Get Started

“Hey Siri, is Jon Snow dead?”

“He might just be in low-battery mode.”

From funny questions to “find the best restaurants nearby,” people can now receive more information with a simple voice command.

If you want to know about something, then your digital assistant can give you voice-generated answers in a few seconds. 

Voice search has become an irreplaceable part of our daily lives. However, can this technology benefit your business?

The short answer is yes!

Voice search optimization makes searching easier, allowing you to provide your audience with answers in a more direct way.

With AI on the rise, voice assistants are becoming smarter by the day. 

So, if you’re thinking about using them for your business, then here are the benefits and tips you should know.

What is Voice Search Optimization?

In a nutshell, voice search is a speech recognition technology allowing users to search for something using their voice through a digital assistant.

According to statistics, as of 2020, the number of voice assistants in use reached 4.08 billion. By 2023, the number is expected to reach 8 billion.

Image Source: statista.com

When it comes to voice search optimization, we refer to the optimization of keywords and phrases most likely to be used with digital assistants.

To optimize voice search, you need to optimize your content and brand information to increase your chances of appearing in voice search results.

Before we go there, though, let’s first take a look at the benefits of voice search.

Benefits of Voice Search for your Business

1. Voice Assistants Have Become Smarter and Faster

Almost everyone has a mobile device that comes with a sophisticated... Read More

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