FEATURED ARTICLE — March 27th, 2020

7 Essential Influencer Marketing Tools to Use in 2020

By John Mark

Do you know businesses are making $5.20 for every $1 spent on influencer marketing? From custom writing websites offering help with dissertation writing and other academic projects to other E-commerce entities; every business unit on the internet looks for market influencers to endorse their products and services among a wider base of followers. The idea is to convert all potential followers of the influencer into loyal customers in the long run.

This pretty well sums up the fact that influencer marketing is the latest trend to be embraced by most of the new-age marketers. As a result, with a remarkable increase in demand for influencer marketing across the globe, 61% of marketers are reportedly finding relevant influencers for a particular marketing campaign difficult. 

Now that you too are among those 61% marketers who find the task of roping in helpful influencers for marketing campaigns difficult, read through this blog. It comprises comprehensive insights into the seven most productive influencer marketing tools of 2020. Consider utilising their potential and stay ahead of the game with coveted ROI at the end of every financial year.

1. BuzzSumo

Source: https://buzzsumo.com/

If you are on the lookout for tools that can boost your influencer marketing campaign with helpful data and easy-to-track industry insights, then go for BuzzSumo. 

Key Features 

The tool allows users to sort all prospective influencers by parameters such as Page Authority, Domain Authority, Average Re-tweets, Reply Ratio, Instagram Authority and more. 

The advanced interface allows users to keep track of influencers and their expertise, all at one place. 

Simply click on the “Influencers” tab included in the application. You... Read More