Site   Web

FEATURED ARTICLE — August 21st, 2019

10 Channels to Target B2C Audiences on Social Media

Social media has not only been an avenue to communicate with family and friends across distances, but with the increasing number of social media users around the globe, it has also become an ideal place for marketers, entrepreneurs, and business owners to reach out to their target audiences and increase brand awareness, engage, and generate leads. Moreover, business to consumer (B2C) advertising relies heavily on visual content and is geared towards being shareable and engaging to consumers. Thus, social media channels are the best avenues for the fast distribution of creative visual content and advertisement.

What is social media advertising? It is a type of online advertising focused on users of social networking sites. Using social media channels with the help of social media marketing tools advertisers can target and distribute their ads appropriately. Social media channels or platforms help you target specific audiences. You can create a target group profile based on gender, age, location, interests, and other demographic information of your target market. Your advertisements will then be distributed to different users that fit the target group profile you made. 

Different social media channels offer various advertising options. When choosing which social network channels or platforms to use for your business’s social media advertising, choose those that perform well organically, are most popular to your target audience, and are worth your time and money.

Here is a social media channels list you can browse when selecting a platform for your social media advertising:

Facebook

Photo courtesy of freestocks.org via Pexels

Facebook is the most used social media network with more than 2 billion monthly users worldwide. It allows... Read More

Recent Articles

How to Keep Your Business Running After an Unexpected Crisis

Many small business owners spend their time and energy tackling the day-to-day challenges and opportunities that keep their business running. Immediate needs like selling a product, providing a service, keeping customers and employees happy, or managing… Read More

SPONSORED

The Best Features and Functions of Headsets

The rest is that you can take others to take advice. However, the shape of your ears and heads can be very unique and may not agree with what others have experienced. Other low things like… Read More

SPONSORED

Up and Coming Search Engines in 2020

With tech giant Google leading the pack in the world of search engines, it’s hard to imagine any other search engine beating it. However, there are a few that have a lot of potential.… Read More

8 Useful SEO Title Tag Hacks for Increased Rankings + Traffic

While SEO is a crucial concept to site owners as well as marketers, others still overlook it. Besides, others fear to discuss it, claiming it is a complex topic to handle. When it comes to ranking and getting clicks to websites, marketers meticulously… Read More

SPONSORED

Caricature, an Excellent Blend of Art and Technology

It cannot be denied that almost everyone loves art. Art is an excellent form of expression of beauty, feelings, and experience. In connection to this, art can be the best blend of technology… Read More

Why Content Distribution is as Important as Content Creation

Your content is the foundation of your business. It is with sticky, quality, and strong content that you can show off your brand, as well as build a trusted place in the viewers’ minds who come across your website. But how do they actually know your… Read More

SPONSORED

A Throwback to Some 50 Years of Cybercrime

It goes without saying that cyberspace is a dangerous place. Lurking within it are criminals seeking out unfortunate victims in order to steal their money, sensitive data, and sometimes… Read More
SEO Targeting

6 SEO Trends to Boost Your ROI and Your Visibility

SEO is a living beast. It grows, it changes, and, sometimes it’s moody. So it’s only natural that we analyze SEO trends every once in a while. But here’s the thing: not all trends are created equal, much like not all your SEO work will prove of… Read More

How to Find Your Way in the World of International Payments

Credit card, direct deposit, check, cash, e-pay… making domestic payments is a breeze these days, with enough flexibility to offer optimization based on your vendor’s payment preferences. International payments, on the other hand, are much more complex,… Read More

Recent Infographics

 
css.php