FEATURED ARTICLE — March 30th, 2020

How Artificial Intelligence is Empowering Social Media Users, Marketers, and Businesses

By Vincent Sevilla

Have you ever wondered how social media platforms choose what posts show up in your feeds or what accounts to suggest to you?

Turns out, AI has been doing the heavy lifting, processing volumes of information to make sure your feed is personalized based on your preferences and online behavior. This is just one of the many ways AI has been changing the social media landscape.

The SAS Institute defines artificial intelligence (AI) as “the science of training machines to perform human tasks.” AI uses large volumes of information and algorithms to identify patterns in the data.

AI covers an extensive field, including machine learning, neural networks, deep learning, cognitive computing, computer vision, and natural language processing (NLP). Social media companies have been using these to improve users’ experience on their sites and to help businesses better understand and engage with their target audiences. 

I. The State of AI in Social Media Marketing

To appreciate how AI has been helping to facilitate online activities, consider these statistics.

In the third quarter of 2019, Facebook registered 2.45 billion active users. Around 500 million daily users either post or watch Stories every day across Facebook and Messenger.

In the first quarter of 2019, Twitter’s monthly active users reached 330 million. Additionally, users send 500 million tweets every day.

Instagram has more than 1 billion monthly active users. Each day, users upload more than 100 million photos and videos, generating 4.2 billion likes.

These social media platforms’ billions of user accounts and content from around the globe are generating a vast wealth of information. But while the data is out there, analyzing all the information and... Read More