FEATURED ARTICLE — May 20th, 2019

Facebook’s Ad Transparency Just Got Better with the New Ads Library

By Himanshu Rauthan

We live in the age of Facebook marketing. With almost every big and small business present on Facebook, no marketing strategy is complete without Facebook advertising. 

Did you know that Facebook has 80 million small and medium-sized business pages and 24.2% of these pages are using paid media?

Marketers are investing a lot of time, effort, and money into Facebook Advertising. And with so much being put in, it is perhaps Facebook’s obligation to assist marketers in advertising better. 

And to be very honest, Facebook nails it every single time. Constantly updating the interface and adding new features is Facebook’s USP. 

Keeping that in mind, Facebook recently launched the new Ads Library. 

What is the Facebook Ads Library?

According to Facebook:

The Ad Library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook Products. Anyone can explore the Library, with or without a Facebook account.

You can access all active ads, even ones that may not have been shown to you because you weren’t part of an advertiser’s intended audience.

Ah, okay but let’s travel a bit back in time:

It was in July last year that Facebook had taken the first step towards ad transparency. Back then, when we had to look up some competitor’s ads, we used to visit the company page. 

Scroll down to the left-hand side column and select “Info and Ads”.

As depicted above, we can see the active ad (the bigger rectangle) running in a particular country which we choose. 

What Difference Does the Ad Library Make?

Now with the new feature at our disposal, we can search for any active ads about any topic or... Read More