FEATURED ARTICLE — June 19th, 2019
It seems like nobody can stop talking about Generation Z. Already, this group of teenagers to young twenty-somethings are projected to account for 40% of all consumers by the end of this year! This young group of shoppers is going to be extremely influential in the upcoming years, which is why it is so important that relevant businesses look to see how they can connect with this specific demographic.
However, if companies had difficulty trying to connect with Millennials in the past, they will only find it more difficult with this next group of consumers. It can be super tricky to not only capture their attention, but keep them engaged long enough for a conversion. These young shoppers are notoriously skeptical and don’t usually trust businesses or products easily.
Businesses and marketing teams will have to find ways to engage with Gen Z by figuring out how to utilize the mediums they are most comfortable with or spend most of their time on. Since this generation grew up with technology, they are by far the most comfortable with it and the most eager to adopt new and changing trends.
Perhaps the most powerful weapon in this battle is video marketing. According to one study, the average Gen Z consumer watches 68 videos per day, and 71% stated their preferred form of entertainment consumption is streaming videos, particularly short-form. Because this generation has grown up with instant gratification and are used to shorter videos from sources like Vine, Snapchat, and Instagram stories, they are more likely to stay interested and finish a small clip.
Here are several ways you can create the kind of short-form video content that will capture the attention and interest of this generation.
Use Social Media to Tell Consumable Brand...
We all know it can be quite difficult to achieve sleep at times, but do you know what some of the potential causes of sleep deprivation could be? One of the biggest factors is blue light — which is generally emitted from your electronics. This can… Read More
It does not matter how attractive and content-rich your website is, the practice of unnecessary or unfortunate keyword stuffing can make it invisible in the search engines. To improve online visibility, and rank well in search engines, marketers should… Read More
The success of any website relies on having a set of right tools to accomplish the goals and objectives of your website. If you are thinking about building a website for your business, then WordPress is the right tool to succeed online. WordPress can… Read More
While making any decision, all business owners should ask themselves a few questions. The first one being ‘Why do I need this?’. When it comes to automation of your social media marketing processes, the numbers speak for themselves. Research by Aberdeen… Read More
B2B marketers do not tolerate the effects of dirty data. At the same time, most marketers would prefer not to be involved with managing the data they use. Keeping marketing data clean is mostly a ‘not in my back yard’ issue. Marketers will talk… Read More
With the explosion of digital channels, marketers are expected to convey an image of omnipresence. On one hand, this is great for smaller businesses as they have the chance to reach more prospective customers across different touchpoints online. On the… Read More