FEATURED ARTICLE — 2 days ago
With “digital” being the biggest buzzword of the 21st century, not paying attention to print media is only normal, especially for new retail stores. Many businesses tend to rule out print advertising because it’s expensive and difficult to track.
However, promoting your business in reputed newspapers and magazines can be highly effective in tapping into new audiences and driving engagement.
Let’s discuss why print media is relevant for retail businesses in 2021 and how you can use it to achieve business growth.
Should Retail Businesses Use Print Media in 2021?
Coming straight to the question, “Is print media relevant for retail stores in 2021?” The answer is a big YES, and it will likely never become obsolete. Print media will be relevant and valuable where there is a physical customer experience.
Ask yourself this. Have people stopped reading newspapers and magazines? Have brochures become obsolete? While people tend to consume the majority of information online, print media isn’t going anywhere.
Besides, print media isn’t limited to brick-and-mortar retailers. Amazon, the world’s leading eCommerce company, readily places ads in newspapers to reach a broader audience.
Moreover, the digital advertising space is crowded, as every retail business is advertising online. By leveraging print advertising, you can stand out from the competition and reach consumers via a new channel.
So yes, print media is relevant for retail businesses in 2021. However, it isn’t the same as it was before. Running standalone ads may not be as effective. Almost 80% of smartphone users make a purchase online at least once in six months. Mobile has become the new shopping platform,...