FEATURED ARTICLE — June 17th, 2019
Pinterest has 260+ million active monthly users. And while it may not be a social media giant like Facebook or Instagram, the visual bookmarking platform attracts a valuable demographic.
According to eMarketer, over 75 million people in the US are on Pinterest. And between 2017 and 2018, more new users signed up for Pinterest than Facebook and Twitter combined.
But what really makes Pinterest stand out is the way people use it: as a research tool. Pinterest users (pinners) tap into the visual search engine to evaluate options, find inspiration, and gather resources that will help them create better versions of themselves. Many will purchase products as a result.
In fact, 55% of the users on Pinterest look for products on the site, which is four times more than the other platforms.
If you’re a business owner and you don’t yet have a Pinterest strategy, then you’re losing your chances to scale your business further.
How can Pinterest help your business?
Unlike Facebook users, pinners are shoppers. They like seeing pins from brands in their feed. In fact, half of the millennials have discovered new brands and products on Pinterest.
Pinterest needs content creators to post fresh content regularly so they can keep attracting new users. Without pins from brands and marketers, the platform would have a hard time growing.
So you have users actively searching for products…
A visual search engine that puts products in front of them…
An algorithm that boosts the organic reach of pins…
It all adds up to a goldmine of opportunity for businesses who know how to use Pinterest effectively.
How to set up an account on Pinterest
First up, you need a business account to use Pinterest...
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