FEATURED ARTICLE — May 29th, 2020
When it comes to establishing your professional credentials through digital marketing, few methods can match the effectiveness of guest posting. Contributing content to trusted, relevant sites will increase your brand exposure and establish you as a thought leader in your field.
Why is guest posting so powerful? Is the effort to search for suitable sites, reach out to site owners, and write long-form content worth it? Why not just use social media exclusively?
Guest posting should always be part of a robust digital marketing strategy. Here are just a few reasons why:
It exposes your content, your site, and your brand to a broader audience.
It helps to expand your personal and professional network.
It grows your social media following through shares, likes, and comments.
It increases your site’s authority rating.
It allows you to gather useful feedback from your audience.
Now that we’ve established that the benefits of guest posting vastly outweigh the effort, it’s time to walk you through the process. Today, I’ll show you how to use guest posts to boost your professional credibility.
Establish what you want to be known for
Before you start pitching or writing, you need to define your goal. What do you want to be known for? When your target audience hears your name, what do you want them to associate with you?
Your branding must take center stage here, determining not only the topics you will write about but also your tone of voice and the websites you will target for guest posting opportunities.
Neil Patel lists three main reasons for guest posting:
To position yourself as an authority within your niche.
To drive traffic to your website.