FEATURED ARTICLE — May 17th, 2019

How Symbols Can Strengthen Your Company’s Brand Identity

By Amanda Bowman

From cave walls to hieroglyphics to the printed word as we know it today, symbols are a powerful way to communicate concepts at a glance.

This is true not only in popular culture but also when it comes to business, marketing, and branding. 

Symbols offer a powerful and effective way for companies to communicate their brand identity. As we emphasized in our guide on how to start a business,

A strong brand identity is the most effective way your new business can gain a competitive edge in an increasingly crowded marketplace.

Symbols are a visual shorthand that businesses can use to imbue their brand identity with a deeper meaning. 

While great business names can create a deep meaning too, symbols can be more powerful. You know the saying … a picture is worth 1,000 words.

The effective use of a symbol in your brand identity, including your business logo, can have a subtle or powerful effect (or both!).

Symbol examples

Not sure which symbol to use for your business? Here are the more common ones (and their meanings).

Rose

Besides love and romance, roses also can represent appreciation, friendship, passion, and much more. The color of the rose is just as important as the flower itself. Roses have experienced a resurgence in popularity; the symbol has emerged at the forefront of many modern designs.

Fire

Fire conjures up thoughts of anger, passion, and destruction. It can also signify rebirth (as in the myth of the Phoenix). Fire can also convey a blaze – of energy, speed, and bright, burning passion. Look no further than the iconic Firefox, the Mozilla logo that communicates a brand dedicated to speed and durability.

Lion

The “King of the Jungle” carries with it authority,... Read More