Site
Web
FEATURED ARTICLE — May 27th, 2019
What We Can Learn From Super Bowl LIII’s Mistakes
The Super Bowl is America’s biggest sporting event of the year, ranking above any game of the World Series, the NBA Championships, March Madness, and all other sports broadcasts. Actually, the fact that eight of the top ten broadcasts in 2018, sporting or otherwise, were football games points to football’s utter dominance of the American TV landscape.
The Super Bowl nearly doubled the next highest non-Super Bowl-related broadcast in 2018 (and nearly tripled the next highest non-football broadcast). In fact, the post-game show was still the second-most-watched TV event of the year, outstripping the conference championship games by nearly 25%.
Viewership for 2019’s Super Bowl was down below 100 million for the first time since 2008, however, if this year is anything like the ones that came before, the Super Bowl will likely remain the top television broadcast of 2019. Ads this year cost more than ever, with a 30-second spot fetching about $5.25 million, up from about $5 million in 2018. The question remains: were they worth it?
Did Anyone Get Their Money’s Worth Out of Super Bowl Ads This Year?
Fans went into the game outraged at the league’s handling of the NFC Championship Game, resulting in the New Orleans Saints’ exclusion from the Super Bowl, followed by a practically nonexistent league response to questions concerning it. When the game itself was termed a “snooze-fest,” becoming the lowest-scoring Super Bowl ever, it became clear that viewership suffered as a result.
Add to that some truly bizarre advertising and a disappointing half-time performance, and the return on investment may not have been as high as expected.
Choices Were Made
Though Super Bowl ads have become a cultural phenomenon in recent years... Read More
Recent Articles
10 Ways Every Business Should Utilize Content Marketing to Grow Their Business
Content and Content Marketing: Know the Difference According to Brightedge, “Content is the matter that you produce to market your business and to build a relationship with your target audience.” Content marketing, on the other hand, is using that… Read More
Nine Apps That Every Digital Marketer Should Have
In today’s fast-paced digital world, every marketer has no choice but to keep a close eye on all the marketing tools that they can use on a daily basis. This helps in keeping up with new trends, tracking your performance results, or seeing what other… Read More
Six Essentials to Being a Better Business Owner
Are you struggling to grow your small business and can’t seem to “get over the hump”? Many owners run into a wall after starting their business. On the verge of success, they may toil away, unable to make the transition from struggling to thriving. If… Read More
12 WordPress SEO Tips for Your High-Ranking Site
So you have a beautiful WordPress website, and you are excited for people to see it. But the question is: how do you get people to visit it? One of the best ways is to improve its search engine ranking to make it appear in the top search results. That… Read More
Is Direct Mail the Best Kept Marketing Secret?
If we compare the marketing tactics of the modern world with the past few years, it has changed quite drastically. Today, video content is typically considered the most engaging tool for promoting one’s business along with social media sites. However,… Read More
Need a Website Design: 8 Factors to Consider a Priority
From functionality to appearance to navigation to coding integrity, there are several factors involved in developing a user-friendly, eye-catching website. There are a lot more that needs to be taken care of by developers and designers while they’re… Read More
Self-Service Business Intelligence Solutions: Potential and Requirements
Self-Service Business Intelligence Solutions: Potential and Requirements Most business intelligence solutions will be self-service by 2020, according to a report by Gartner. For now, only 55% of the BI survey respondents rely on self-service BI tools,… Read More
How to Create a Purchase Order System for Your Business
A purchase order system is essential to manage your end to end purchase order process. When you create an effective purchase order system, it will help you generate purchase orders quickly in an organized fashion. In addition, it will also help you monitor… Read More
