FEATURED ARTICLE — July 19th, 2019

How to Find Your Brand’s Social Media Tone

By Gracie Myers

When we think about the word branding, the first thing that pops into our minds are the various logos and color schemes associated with different companies. There is a lot more that goes into creating a powerful brand. Finding the right tone for a brand is just as vital as a fancy logo and a cool theme. In fact, it might be more important because the voice is ultimately what communicates a brand’s values and goals. The best social media voices have it all – a powerful logo, unique goals, and a memorable tone.

Importance of Social Media Tone in Branding

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Social media is where branding finds its identity in today’s world. Think about top brands for a moment. They all have such a unique voice when it comes to what they post and how they present themselves. Skittles is probably the most unorthodox of them all, yet their voice – as weird as it might be – perfectly identifies with their brand. 

Social media tone affects how a business is perceived. It ultimately shapes customer interactions and forms their opinion. Some of the benefits include:

Allows businesses to streamline reactions.

Creates a recognizable business that stands out.

Builds trust and loyalty.

For some reason, companies will match all of their content to their tone but then they overlook social media. That’s a big mistake since social media is probably the most important place to utilize a brand voice. The goal of social media marketing is to build relationships so becoming identifiable and memorable helps a company attract strong customers. Those customers engage in conversation, essentially spreading the message to thousands of people. 

How to Find a Social Media Tone for your Brand

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