Site   Web

FEATURED ARTICLE — August 21st, 2019

10 Channels to Target B2C Audiences on Social Media

Social media has not only been an avenue to communicate with family and friends across distances, but with the increasing number of social media users around the globe, it has also become an ideal place for marketers, entrepreneurs, and business owners to reach out to their target audiences and increase brand awareness, engage, and generate leads. Moreover, business to consumer (B2C) advertising relies heavily on visual content and is geared towards being shareable and engaging to consumers. Thus, social media channels are the best avenues for the fast distribution of creative visual content and advertisement.

What is social media advertising? It is a type of online advertising focused on users of social networking sites. Using social media channels with the help of social media marketing tools advertisers can target and distribute their ads appropriately. Social media channels or platforms help you target specific audiences. You can create a target group profile based on gender, age, location, interests, and other demographic information of your target market. Your advertisements will then be distributed to different users that fit the target group profile you made. 

Different social media channels offer various advertising options. When choosing which social network channels or platforms to use for your business’s social media advertising, choose those that perform well organically, are most popular to your target audience, and are worth your time and money.

Here is a social media channels list you can browse when selecting a platform for your social media advertising:


Photo courtesy of via Pexels

Facebook is the most used social media network with more than 2 billion monthly users worldwide. It allows... Read More

Recent Articles

8 Useful SEO Title Tag Hacks for Increased Rankings + Traffic

While SEO is a crucial concept to site owners as well as marketers, others still overlook it. Besides, others fear to discuss it, claiming it is a complex topic to handle. When it comes to ranking and getting clicks to websites, marketers meticulously… Read More


Caricature, an Excellent Blend of Art and Technology

It cannot be denied that almost everyone loves art. Art is an excellent form of expression of beauty, feelings, and experience. In connection to this, art can be the best blend of technology… Read More

Why Content Distribution is as Important as Content Creation

Your content is the foundation of your business. It is with sticky, quality, and strong content that you can show off your brand, as well as build a trusted place in the viewers’ minds who come across your website. But how do they actually know your… Read More


A Throwback to Some 50 Years of Cybercrime

It goes without saying that cyberspace is a dangerous place. Lurking within it are criminals seeking out unfortunate victims in order to steal their money, sensitive data, and sometimes… Read More
SEO Targeting

6 SEO Trends to Boost Your ROI and Your Visibility

SEO is a living beast. It grows, it changes, and, sometimes it’s moody. So it’s only natural that we analyze SEO trends every once in a while. But here’s the thing: not all trends are created equal, much like not all your SEO work will prove of… Read More

How to Find Your Way in the World of International Payments

Credit card, direct deposit, check, cash, e-pay… making domestic payments is a breeze these days, with enough flexibility to offer optimization based on your vendor’s payment preferences. International payments, on the other hand, are much more complex,… Read More

7 Reasons Why Relationship Marketing Is Important for Business

An important factor in most businesses is making profits and remaining competitive in the long run. To achieve this, business owners employ several marketing strategies to meet their target market and keep their product relevant. Having a lasting business… Read More

Three Advanced SEO Tips for 2019

Organic traffic remains one of the most dependable ways to build a sustainable business. Once your website establishes credibility, Google keeps sending repeat visitors your way for years. However, most websites struggle in keeping up with the basics… Read More

How to Complain to Get Good Customer Service

Having been in retail services for more than twenty years and having been on the business end of customer service, I can say unequivocally that customers know how to complain, but few know how to complain effectively. Whether you are truly wronged by… Read More

Recent Infographics