Site   Web

FEATURED ARTICLE — April 23rd, 2021

SEO is a Team Sport – The Different Roles That Go into SEO

A lot of entrepreneurs, marketing companies, and businesses mistake SEO as a one-time, one-click solution to their search engine problems. That cannot be further from the truth. Even if you did read through the latest edition of SEO for Dummies, it’s still not enough. SEO or search engine optimization requires that you constantly improve, constantly adapt, and constantly optimize your content so that it performs better online. Unless you copywrite, design, edit, script, do social media, and everything else that goes into online content creation and SEO, then you’re going to need a supporting cast around you. And that is why SEO is a TEAM sport. You need to provide yourself with a fully equipped, highly skilled team that is going to help you achieve your goals. 

Once you’ve acknowledged and established that SEO is not a one-person game, then you can start working on putting together a team of professionals capable of supporting your search engine ambitions. And this article will help you do just that, by listing out what skills, or professionals, you will need to have in your team. Without further ado, let’s get started, shall we.


Copywriters are important for SEO because they are going to know the right words to use. When it comes to performing well on search engines, it’s not enough that you word your ad copy in a way that is creative and promotional. 

You will also need to target the keywords that you want your product to match. Those keywords are the words that your customers (search engine users) will type in when searching for an answer. 

A great copywriter will not only write and word the copy properly, but will know the right keywords to target, and how to target them. For instance, if you... Read More

Recent Articles


4 Major Challenges Facing Cryptocurrency in 2021

Although cryptocurrency existed as far back as 2009, it still faces several challenges in 2021 on its road to becoming a widely accepted form of currency. While it’s true that cryptocurrency is something investors no longer shy away from, the general… Read More

4 Ways to Prepare for How Gen Z Will Impact the Workforce

Did you know? In the next few years, Generation Z will make up one-fifth of the workforce. Who are they, and how will they affect the workplace? It’s a question that’s top-of-mind for most companies today, as Generation Z has a specific… Read More

2 Survival Tactics for Tech Marketers in 2021

This time last year, everything changed for marketers. Companies that had made early investments in digital-first advertising were able to dig into their technology stacks and gain some traction. Those companies who had delayed a digital revolution suddenly… Read More

4 Beyond-the-Tech Ways to Future-proof Your Business

Every business is vulnerable to threats. No matter how safe and sound a company seems, it can go out of sight within a few years. It has already happened to many businesses. Hence, it is wise to future-proof your business and make it ready to face anything. Most… Read More
One Stop Guide for Selling on Amazon - The Do's and Don'ts That You Need to Know

Your One Stop Guide to Selling on Amazon – The Dos and Don’ts You Need to Know

Do you know that there are around 2.3 million active sellers on Amazon as of last year? However, only around 1% of them are classified as top sellers. These top sellers earn at least $1 million annually, while only 10% of the rest of the platform reach… Read More


4 Ways Your Agency Benefits from White Label SEO

It is crucial for digital marketing agencies and SEO agencies to take good care of their clients and ensure that they are getting the best quality services. However, if you have too much… Read More

Top 7 Tips to Improve Website Performance and SEO in 2021

In today’s highly competitive world, a fast loading website and a good user experience are crucial to getting more traffic, conversions, and a higher customer retention rate.  Powered by a good content strategy, a high performing website… Read More

How to Recognize and Avoid Email Phishing Scams

Phishing is a common type of cybercrime in which scammers pose as a trustworthy source in order to obtain confidential information or data from you. Scammers are interested in your personal data in order to gain access to your bank accounts or credit… Read More

5 Account-Based Marketing and Sales Trends that will Matter in 2021

Marketing is something that evolves every day, and we have tactics that move in and out of vogue. Some of them stick around, adapting to the tech, and others disappear completely. One of the trends that has gathered enormous traction is that of personalization,… Read More

Recent Infographics