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Why CFOs Are Taking Over Contract Management

Fifteen years ago, I was working at France’s second-largest telecom company. The CEO handed me what I thought was an easy assignment: comb through an Excel spreadsheet and renegotiate thousands of contracts with our vendors. This turned out to be the most miserable six months of my life. I spent long nights digging through file cabinets for paper...

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How to Turn 404 Errors to Leads and Engagement

You’ve been there. You rush to the link, you click the link, and BAM —”404 Not Found.” Frustrating, right? It’s as though you go in the store and the door is locked. But what if I were to say that this dead-end moment might be just the chance for some more? Yes, you read that right. A well-designed 404 page can keep users on your site, lead them...

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How to Generate Qualified Leads Using Social Media?

Social media isn’t just about likes and followers anymore. It’s one of the most powerful tools businesses like iPhone repair Calgary, MacBook repair Calgary, or phone repair Calgary can use to attract high-quality leads that actually convert. Whether you’re in the B2B or B2C space, social media can become your go-to channel...

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