FEATURED ARTICLE — September 20th, 2019

Keyword Gap Analysis: How to Profit from Your Competitors’ Keywords

By Adriana Tica

For me, one of the hardest parts of SEO content writing is finding the right keywords to optimize for. I have an amazing team of content writers and SEO copywriters who can easily write content that ranks.

But what should it rank for?

That’s the million dollar question.

You see, we make dozens of keyword analyses at Idunn, both for our in-house content and for our clients’ SEO content. It’s not hard to find keywords in general. Google Ads Planner can help you find keywords with low to medium difficulty and a decent search volume.

The hard part is mapping those keywords to ROI. Read: if I rank for this keyword, will I make any money off it?

I’ve given this example a lot: I wouldn’t even try ranking my agency’s website for keywords like ‘SEO content’. It’s way too competitive and, more importantly, it’s not profitable.

I don’t want to attract people who are looking for definitions. I want to attract people who are ready to buy our services. So, I optimize for ‘SEO content writers for hire’ instead.

But what do you do when you run out of ideas for profitable keywords?

Here’s my answer: dig into the competitors’ keywords. Enter keyword gap analysis.

What is keyword gap analysis?

Keyword gap analysis is the process of finding keywords that bring traffic to your competitors’ website, but not to yours. It’s a great way to find opportunities that simply didn’t cross your mind before.

The best part about this process is that it’s mostly automated.

Keyword gap analysis tools

There are a lot of tools that offer this service. 

The Hoth offers a free version (in exchange for your email address). Alexa offers a free trial.

But perhaps the most... Read More