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The App-First Brand Movement and the Decline of Web-Only Ecommerce

Do you remember when we used to have to type the complete website URL in the browser just to buy something online? And then we would struggle with slow-loading pages, small buttons, and zooming in just to be able to read the product description. It was more like a chore than an enjoyable shopping experience. But now, times are different. Consumers...

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Updating Old Content: The Secret to Ranking Higher

Ever thought that your old content might be redundant or doesn’t need to be refreshed? Well, here’s a newsflash: updating and refreshing your old content can increase your chances of ranking higher. Yes, you can keep producing new content and improve your visibility. However, it will take you a lot of time. Instead, you can update old content that...

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Harnessing Emotional Intelligence in Leadership and Career Growth

Emotional intelligence is a term that has grown in popularity over the course of the past decade. It’s been around since the 1990s and was made more mainstream when psychologist Dan Goleman first published a book by the same name in 1995. As people are increasingly interested in how to heal their psychological pain in healthy, effective ways...

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