Site   Web

FEATURED ARTICLE — December 9th, 2019

Copywriting for Startups and Tech Companies: Dos and Don’ts

The companies in the tech industry have to play by different rules. From data cabling to SaaS, the market grows but so does the competition.

XaaS market growth via Forbes

Market growths are always accompanied by competition growth. Everyone wants a piece of the pie. When the pie is bigger, it’s also more tempting.

Competition increase in SaaS via Price Intelligently

As you can see in the images above, today’s SaaS startups have a larger market but also more competitors.

And it’s not just that.

In the tech world, things change incredibly fast. Ironically enough, their customers can keep up with the changes better. Those companies that can’t deliver what empowered customers demand, perish.

With more competition, the importance of copywriting increases too. 

Tech companies need to find new ways to appeal to their customers and to distill their messages so that they speak directly to the readers’ needs.

Conversions (the transition from website visitor to paying customer) is the most valuable currency in the world of digital marketing for tech companies.

The only way to boost conversion rates is extremely good copywriting.

No matter how much you invest in ads, if your copywriting isn’t on point you won’t get the conversions you want.

Case study time: Copywritech, my newly-launched digital marketing agency for tech companies, helped an iPaaS industry leader get 50% more leads and convert 25% more of those leads. All through copywriting and content writing. Check out the full case study to learn more about how we did it. 

Read the case study?

Then keep reading to find out our dos and don’ts for tech copywriting and our winning framework.

Tech copywriting dos... Read More

Recent Articles

6 Car Technology Shifts You Can Expect in 2020

The automotive industry has come a long way in the last decade and will continue to evolve and provide better, more advanced services and products in the future. Factors like digital technology, consumer sentiments, and public safety are playing a strong… Read More

5 Ways Micro Interactions Can Help Improve User Experience

According to Statista, at the start of 2018, the total value of B2B e-commerce sales online in the United Kingdom amounted to a whopping £ 133.6 billion. And by 2021, it is expected that 93% of internet users in Britain will be shopping online. With… Read More

Old Unused Online Accounts Pose a Real Threat to Users

It’s very likely that you’ve been using the internet for many years now and already forgotten how many different accounts you’ve created. However, old accounts pose a real threat as there’s a big chance they store a lot of sensitive data. If one… Read More

SPONSORED

How the Physical Location of Your Host Impacts SEO and CRM

Before you pull the trigger and enter your payment information for an overseas hosting company for your website, there’s something you should know. That “cheap” host is going to cost… Read More

3 Google Competitors and How They Differ from Number One Search Engine

When somebody starts talking about search engines the first one that probably comes to your mind is Google, right? This thought is quite common considering that Google had an 88.37% share of the search engine market in the US in September 2019. While… Read More

Why Businesses Need Smart Contracts in 2020 and Beyond

Closely tied to the concept of digital currencies, such as Ethereum and Ripple, smart contracts are so much more than a cryptocurrency investor’s toolkit. Increasingly, businesses are engaging the technology to close contract deals more efficiently… Read More

SPONSORED

Unexpected Benefits of Using Instagram for Business Growth

You may not consider Instagram as the go to platform for business growth, but if you don’t consider it you run the risk of falling behind your competitors and other businesses. Whilst… Read More

SPONSORED

9 Ways to Get More Instagram Followers in 2020

Instagram’s growth is rapid and astounding. It’s become one of the most popular social media sites and receives around one billion active users each month.  That’s why it’s more… Read More

Content Marketing Strategies 2020

Look around. What do you see? Cut-throat competition everywhere, including the world of content marketing. What strategies are you using to market your content? The same old strategies. You know what, once an intelligent mind said, “If you keep… Read More

Recent Infographics

 
css.php