FEATURED ARTICLE — June 18th, 2021

The Best Email Marketing Strategies to Help Your Business Thrive

By Sheerin Naz

With global email users reaching a whopping 4 billion in 2020, the potential of tapping into the world of email marketing is immense for businesses across the globe. This figure is expected to reach 4.6 billion by 2025. Also, email marketing generates an average ROI of $42. No wonder 87% of B2B marketers consider email as one of the top free organic distribution channels!

Best Email Marketing Practices to Boost your Business

Email marketing undoubtedly is one of the best strategies that you can leverage to boost your business and stay ahead of your competitors. After all, 73% of millennials look forward to communicating with businesses through emails. Simply put, email marketing if done right can help you generate sales and revenue for your business like never before. 

Here’s a look at a few of the many techniques that you can use to make the most out of your email marketing campaign:

1. Make the Signup Process Smooth

The first step towards the success of your email marketing campaign is bringing customers on board. From making the sign-up process easy to giving visitors a reason to sign-up, there are plenty of ways that you can use to increase your sign-ups. In short, a simple and straightforward sign-up form will entice visitors to give your website a chance by signing up. For instance, see how Reddit keeps its sign-up form simple and easy to fill in. All they are asking the visitors is their email address. 

Source

Also, using popup forms can make the whole signing-up process seamless for visitors. Popups give visitors the option to instantly sign-up on a website without having to leave the homepage. 

Also, since popups appear on full screen and blur out the content in the background, the chances... Read More