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Effective Pitching in Tech PR: How to Stand Out in a Crowded Market

No one will ever tell you that tech PR pitching is easy. However, it’s by no means impossible. It’s true that journalists receive an avalanche of pitches each day. Still, in a recent survey of over 3,000 journalists, three-quarters say that less than 25% of the pitches that come their way are relevant. Your pitch will stand out if you craft it...

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How to Identify and Solve Content Duplication Issues

Want to know easy steps to identify and resolve duplicate content issues? Duplicate content issues are a common occurrence. No matter how careful you are when creating content, it’s difficult to prevent duplication. You may not encounter such issues when getting started. However, as your website grows and you have hundreds of pages, the likelihood...

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Selling in the Subscription Economy

Several market forces have created significant change in the business-to-business world of commerce. Specifically, the accelerated number of service offerings across a wide spectrum where the provider offers the service on a subscription basis. Principally driven by the SaaS industry, many organizations now have a range of relationships where the...

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