A brand identity is one of the most essential components of any business. It is how a company is perceived by the world, and most importantly, its customers. A...
Tag - branding
“A brand comes down to one thing,” said the late and very great Steve Jobs. “It’s trust.” And brand trust is the subject of this latest...
Get sloppy when rebranding, customers are confused. Nail it, and customers (and the financial spreadsheets) are happier than ever and more loyal than a...
Search engine optimization (SEO) has always been a moving target for brands looking to rank highly in search results and drive qualified traffic to their...
Consumers have always been emotionally connected to brands. When thinking back to our childhoods or to happy times in our lives, there are bound to be certain...
In an increasingly noisy world, brands strive to build authentic human connections. Interactive workshops offer an impactful yet underutilized means for brands...
An effective spokesperson can do wonders for your organization’s reputation — particularly in times of crisis — because they know how to articulate your...
As consumers have lost trust in advertising, the cost of effectively gaining their attention has climbed. Indeed, a researcher at Harvard Business School found...
A multi-sensory experience is an immersive and interactive display that engages many of your customers’ senses. However, these campaigns require more...
While you might see the sudden experiential marketing events that are pop-ups online and think they are sudden and impromptu, this notion couldn’t be further...
In today’s digital age, every scroll, click, and swipe exposes us to a relentless stream of advertisements, making it easy for brands to become just...
As a PR professional, I predominantly represent clients in lifestyle industries including clothing brands, thought leaders, and companies in the health and...
Gaining new customers begins with capturing their attention. That is why businesses spend billions of dollars on marketing each year, but capturing a...
We engage with hundreds of brands a week, whether online or in-person. Each of those brands has their own voice and tone of voice that draws in a target...
When building a business, it’s critical to have a keen focus on branding. After all, the brand is what will resonate with clients or customers and eventually...