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Branding Through Time
Will the Real Logo Please Stand Out? Lessons Learned from Iconic Rebranding
4 Ways to Boost Brand Awareness
Brand Lessons From Pet Celebrities
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Are you at the helm of a startup? Looking to get a logo designed for your new business? Or do you need a new look for an established business? Remember to think and act smart to ensure that your logo is worth its cost. Culled from sites like Sitepronews.com, Designhill.com, and Entrepreneur.com, here are a […]

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There are some brands that are, doubtless, kings in the marketing world. McDonald’s falls into this category with the brand new rollout of their lifestyle products trying to capitalize on the success of a previous marketing trick done to promote their status as official sponsor of the Swedish Alpine and Cross Country Ski Team. Although […]

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How to Create a Killer Logo
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  When you are attracting customers in a digital world, first impressions are important. Many times with a quick glance at your website and photos, people make a judgment about you… and if your headshot is bad, you look bad. You want to be seen as a pro, not an amateur, so the way you […]

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The biggest reason why you’re not getting leads and sales. Back when I first became a Web developer, WordPress never existed. It was first released on May 27, 2003 (yes, I’ve been at this longer than that!) Of course, back in the beginning, it wasn’t at all what it is today but everything has to […]

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Social media marketing is a tool that has helped many businesses grow. You can find a ton of helpful hints and secret tricks that you can use to boost the social media presence of your brand. Find the things that work best for you and you will see the benefits of this marketing strategy. Here […]

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What Makes Slogans Work?
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Brand marketing often focuses on appealing to the logical and rational side of the consumer, but did you know you can appeal to the irrational side of the consumer as well? Emotional branding gives you a direct means for influencing consumer behavior by tapping into the way a product, service or brand makes the consumer […]

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Your logo design tells a lot about what your business does and what you stand for. It is the first thing your customers see and the last thing they may remember. We all tend to remember logos, but often forget business names. Why is that? It’s because our human brains are much better at processing visuals than […]

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I once worked for an advertising agency at which every logo design and brochure had to pass a painstaking critical analysis. At the end of the workday, one of the partners would put the piece in his briefcase, bring it home, and show it to his wife. It didn’t take long for new members of […]

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Most of people think that influencer marketing is something related to the promotional part of the digital marketing world. However, the key idea behind using influencer marketing efficiently in your business includes recognizing and developing relationships with the influencers to create your brand’s credibility among your target audience. But the main question is, do influencers […]

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