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About Karon Thackston

Karon Thackston is president of Marketing Words Copywriting Agency helping Amazon sellers, eCommerce site owners and content marketers rank higher, convert better and make more sales.

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Ever heard of the 80/20 rule? It works with pretty much any situation. Eighty percent of the work is done by 20 percent of the workers. Or 80 percent of your revenue comes from 20 percent of your customers/products. I’d venture to say the same is true on Amazon and other eCommerce platforms. About 20 […]

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Whether you’re a website owner, an Amazon seller, or a professional copywriter, striking a confident and persuasive note with your customers is key to drumming up leads, conversions, and sales. However, just like constantly saying “Umm” when you speak, far too many writers come across as less than professional because they make these common mistakes. […]

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Way back in 1999, when I first decided to launch Marketing Words, it was just me… all alone. There was no Marketing Words team at that point. Like practically every other home-based entrepreneur, if I didn’t do a particular task it didn’t get done. For the first few years, I continued to bang my head […]

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Already? Can you believe it? Fourth quarter is upon us, so now is the time to crank up the volume on your holiday sales plan. A simple review of several elements in your eBay account can give you a lot of solid information to work with when preparing your end-of-the-year strategy. Review Your Current Listings […]

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Writing Amazon titles can be a traumatic experience for some people. Even those with a good amount of expertise with writing copy can struggle with this all-important element. It only makes sense that — once the Amazon title has been decided on — you would leave it alone at all costs. Unfortunately, that’s not the […]

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How many times have you said one of the following about social media? “It’s a waste of time.” “I’ve never gotten a good response from Twitter/Facebook/LinkedIn/Google+/etc.” “I tweet and nobody responds.” You’re not alone. Countless businesspeople struggle with posting on social media, especially when it comes to writing something compelling and meaningful in 140 characters. […]

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I get questions all the time about the best ways to create Amazon titles, bullets, and descriptions as well as what to include in the Search Terms section. “I want the most effective listing right off the bat” (or something similar) is a common statement. Here’s the truth… You, as the listing owner, need to […]

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When it comes to marketing your company, one of the topics most people want more information about is goal setting. The reason is that they believe knowing how to set goals is the key to success. I can understand that. With all the talk about goals, most are quick to jump on the goal-setting bandwagon. […]

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As sellers continue the rush to find legal ways to drum up reviews for their products, Amazon is quickly responding with a crackdown on many commonly-used practices. Apparently, when the retailer pulled the plug on incentivized reviews a few months ago, it sent a flood of activity through its messaging platform. That intense surge put […]

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When you buy as much online as I do, you get a ton of after-purchase e-mails that ask for reviews. Even though I fully understand how important it is to leave reviews for online sellers, I’ll admit I delete the majority of after-sale emails before I read them. Chances are pretty good that your customers […]

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There I sat in front of my computer, once again, struggling with the question: “What am I going to blog about this week?” Sure, as a professional writer, I have lots of ideas for blog posts. But, just as with you, not all of them pan out. I keep a running list of blog post […]

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Every now and then I come across an interesting landing page that provides an opportunity for learning.  When I was introduced to this one, I immediately saw several things that caused me to stop and take notice. Let me share my observations with you so you can compare this PPC ad/landing page combo with what […]

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What gets people’s interest?  I’ve been reading Sally Hogshead’s book ‘Fascinate: Your 7 Triggers to Persuasion and Captivation’ and it has been very enlightening.  What gets (and keeps) people’s attention is fascination. Sally walks through seven forms of fascination that intrigue individuals for one reason or another. One of the seven is mystique.  Typically, mystique is […]

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It was Feb. 3, 2016. Before this landmark date, Amazon restricted sellers to a total of 50 characters for each of five fields (a total of 250 characters) for search terms. On that fateful day in February, however, the gate was let down and sellers had the freedom to include up to 1,000 characters per […]

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As conversion-oriented marketers, our focus is typically on persuading traffic to take action once people visit our landing pages. The Holy Grail is getting the click (sale, subscription, etc.). And – once that happens – many marketers stop the conversion process, thank the customer and happily walk away with cash in hand. BIG mistake. Thank […]

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