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About Karon Thackston

Karon Thackston is president of Marketing Words Copywriting Agency helping Amazon sellers, eCommerce site owners and content marketers rank higher, convert better and make more sales.

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How many times have you said one of the following about social media? “It’s a waste of time.” “I’ve never gotten a good response from Twitter/Facebook/LinkedIn/Google+/etc.” “I tweet and nobody responds.” You’re not alone. Countless businesspeople struggle with posting on social media, especially when it comes to writing something compelling and meaningful in 140 characters. […]

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I get questions all the time about the best ways to create Amazon titles, bullets, and descriptions as well as what to include in the Search Terms section. “I want the most effective listing right off the bat” (or something similar) is a common statement. Here’s the truth… You, as the listing owner, need to […]

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When it comes to marketing your company, one of the topics most people want more information about is goal setting. The reason is that they believe knowing how to set goals is the key to success. I can understand that. With all the talk about goals, most are quick to jump on the goal-setting bandwagon. […]

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As sellers continue the rush to find legal ways to drum up reviews for their products, Amazon is quickly responding with a crackdown on many commonly-used practices. Apparently, when the retailer pulled the plug on incentivized reviews a few months ago, it sent a flood of activity through its messaging platform. That intense surge put […]

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When you buy as much online as I do, you get a ton of after-purchase e-mails that ask for reviews. Even though I fully understand how important it is to leave reviews for online sellers, I’ll admit I delete the majority of after-sale emails before I read them. Chances are pretty good that your customers […]

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There I sat in front of my computer, once again, struggling with the question: “What am I going to blog about this week?” Sure, as a professional writer, I have lots of ideas for blog posts. But, just as with you, not all of them pan out. I keep a running list of blog post […]

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Every now and then I come across an interesting landing page that provides an opportunity for learning.  When I was introduced to this one, I immediately saw several things that caused me to stop and take notice. Let me share my observations with you so you can compare this PPC ad/landing page combo with what […]

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What gets people’s interest?  I’ve been reading Sally Hogshead’s book ‘Fascinate: Your 7 Triggers to Persuasion and Captivation’ and it has been very enlightening.  What gets (and keeps) people’s attention is fascination. Sally walks through seven forms of fascination that intrigue individuals for one reason or another. One of the seven is mystique.  Typically, mystique is […]

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It was Feb. 3, 2016. Before this landmark date, Amazon restricted sellers to a total of 50 characters for each of five fields (a total of 250 characters) for search terms. On that fateful day in February, however, the gate was let down and sellers had the freedom to include up to 1,000 characters per […]

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As conversion-oriented marketers, our focus is typically on persuading traffic to take action once people visit our landing pages. The Holy Grail is getting the click (sale, subscription, etc.). And – once that happens – many marketers stop the conversion process, thank the customer and happily walk away with cash in hand. BIG mistake. Thank […]

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Amazon
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Here’s a statistic you might find shocking. Tech Crunch, Internet Retailer, Fortune, Marketing Land, Time and many others have reported that between 60 percent – 70 percent of Amazon’s holiday shoppers this past season used mobile devices. That’s a lot of people using the Amazon app or Amazon.com website on smartphones or tablets and it keeps […]

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ecommerce
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You only have to write so many product listings before you start to see a pattern. That’s how it has been at Marketing Words over the last few years. I thought it would be helpful to outline some of the most common (and crippling) mistakes we’ve seen when it comes to writing your listing and […]

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At the Google Performance Summit in June, the search giant announced (among other things) that AdWords PPC (pay-per-click) ads were getting an overhaul in a major way. After conducting extensive testing on the format of these long-standing ads, Google discovered that more copy equaled higher clickthroughs. (An improvement of up to 25 percent.) For that […]

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marketing strategy
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No, it’s not a typo.  I am not resolving to do anything during in my business.  You see, a resolution is a promise or a pledge.  That’s for wimps.  We all know what happens to resolutions.  After about a month those good intentions go straight down the toilet. I don’t have good intentions.  Instead, I started the New Year […]

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Image courtesy of (Stuart Miles)/ FreeDigitalPhotos.net
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Whether Mark Harmon’s famous character on NCIS knows it or not, he gives sage advice about writing copy in almost every episode. His comments are an excellent reminder for anyone who writes sales messages to stay focused on your customer. Rather than flooding them with what you want to say, tell them what they want to […]

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