FEATURED ARTICLE — March 22nd, 2019
At Idunn, we write SEO-friendly articles every day for our customers. And every day we learn something new about how to rank content.
Here’s the most important thing, though: algorithm change after algorithm change, one thing remains constant – quality.
If you’ve been writing quality content for years now, you will notice no “demotions” in your current rankings. If, on the other hand, you’ve been taking advantage of keyword stuffing, then your website is probably not doing so well right now, is it?
Either way, it never hurts to hit refresh on your SEO writing knowledge. Take a look at what our authors use every day:
1. Write for humans, optimize for search engines
I don’t think I can say this enough. Google’s primary mission is to deliver great content to people performing searches. If that’s not your goal, as well, then everything is lost.
Before you even open a keyword research tool, think about your buyer persona. What do they want to read about? What kind of information would really help them?
Create a writing plan and only then start figuring out how to make it friendlier for search engines, too.
2. Choose a main keyword
Yes, it’s possible for an article to rank on more than one keyword. But this does not mean that you should set more than one keyword.
Because you’ll lose focus.
Let me illustrate this with an example: want to rank for New York injury lawyer? That’s great! Don’t add Brooklyn injury lawyer or Queens personal lawyer to the mix.
You can always use them as LSI keywords. This means you’ll only mention them once in your article, along with other LSI terms. But don’t overcrowd the first place, OK?
Here’s another reason why:
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