FEATURED ARTICLE — February 18th, 2019
There are so many bloggers out there who struggle to get quality, targeted traffic to their websites. However, this is not uncommon because most people do not know how to implement proper SEO strategies to get noticed in the major search engines.
In this article, we will break down 4 vital SEO tactics that you should be using in order to get the most exposure out of your blog. Organic traffic generated from the search results is not only free but can be some of the best converting traffic around.
With that being said, let’s get right into it!
1. Optimize Existing Meta Tags
Your meta tags are truly the foundation of your website when it comes to SEO. This is one of the first areas that Google will look at when trying to determine what a given page is about. It is critical that you optimize your meta tags to the best of your ability with target keywords in place (and without keyword stuffing). You may even benefit from doing a simple SEO audit of your website using a tool like Screaming Frog to scrape out your current meta tag data.
The meta tags that we will discuss today are Title Tags, Meta Descriptions, Header Tags and Image ALT Tags.
Title Tags: Your Title Tags hold the most weight in the eyes of Google and should contain your most important keyword phrases. These are seen in the search results as the blue clickable hyperlink when you perform a certain search query. It’s a best practice to try and keep these as close to 70 characters in length without going over.
Meta Descriptions: Meta Descriptions show up underneath the Title Tags in the search results and are the short snippet of text that describes what that ranking page is about. Every page or blog post on your website should contain a unique Meta Description...
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