Site   Web

FEATURED ARTICLE — March 25th, 2019

Benefits of Using Browser Push Notifications for eCommerce Marketing

Marketers have always found a way to promote. From the early days with posters and classifieds to the modern days with emails, TV Ads, and SMS, there has always been a way to reach out to target customers. 

Push notifications are one such marketing tool that have gained immense popularity because of their unique and smooth reachability. With a mammoth scope, some marketers are even seeing it as a replacement for SMS and email marketing. 

Especially in the eCommerce domain where there is no limit to the competition a new startup has to face, push notifications are being seen as a boon to marketers. But, can push notifications ever replace traditional marketing channels?

This article aims to explain the unique benefits of Browser Push Notifications which are common these days. We will compare this tool with its alternative and see if it’s competent enough to face the heat of intensive competition of other eCommerce marketing tactics. 

What are push notifications?

Push notifications, in general, are the clickable messages popping up on a device screen, triggered through a mobile app or a web server. Depending on the OS, these pop-ups are shown as different banners on your device. You don’t need a recipient’s contact number or email address to send a push notification.

What are browser push notifications?

If a push notification is triggered by a website through a web server on a web browser, we call it a web push notification or browser push notification. It differs from an App push notification because you need not install a mobile app to receive these notifications. You can receive them on any device that has a web browser installed. For example, chrome push notifications from Google’s Firebase cloud messaging service. 

How... Read More

Recent Articles


Trendy iOS Apps

A new out-of-the-box iPhone is not suitable for proper use without additional applications. But what apps should you download on your phone? In this article, I will help you expand the capabilities… Read More

5 Tips to Make Email Marketing More Creative

Email marketing is one of the founders of digital marketing and is still an effective way to improve your business. Even in this age of social media mania, 91% of all email users worldwide check their emails at least once every day. The challenge is to… Read More


How Do Small Businesses Benefit From Project Management?

Project management has been around for decades, empowering organizations with a structured approach towards achieving predetermined goals. But does this mean that its best practices and… Read More

5 Secrets of Professional SEO Article Writers

At Idunn, we write SEO-friendly articles every day for our customers. And every day we learn something new about how to rank content. Here’s the most important thing, though: algorithm change after algorithm change, one thing remains constant – quality. If… Read More

Affiliate Marketing Traffic Generation Strategies

E-commerce is the new way of the business world. A businesses’ success is largely dependent upon its online presence and marketing strategy. There are a lot of effective and inexpensive ways to make your company more visible and recognizable to… Read More


2019 Is the Time for You to Own Gold Investments

Anyone who’s seen the ads on TV encouraging you to buy gold might be under the impression that gold attracts a particular kind of person: someone with a pessimistic outlook on the global… Read More


Corporate Fashion 101: Your Ultimate Guide to Workplace Attire

There was a time when the word fashion or looking fashionable was only associated by either the glam world or when you had to attend weddings, parties, and special events. It was also some… Read More

5 Strategies for Real-Time Marketing

It’s no secret that relevance is one of the toughest marketing challenges. When your message is on-target, it stands out and grabs your audience’s attention.   That’s the beauty of real-time marketing. Done right, it captures (and holds) the attention… Read More

Why Twitter Is Still Important for Your Business?

Twitter currently ranks as one of the leading social platforms based on active users. In 2019, Twitter had 326 million monthly active users. Registered users can view and post tweets as well as follow other users for latest updates Twitter Recent Stats Amount… Read More

Recent Infographics