Google’s sixth release of Penguin, dubbed Penguin 3.0, arrived with mixed emotions late October 17. Site owners began reporting fluctuations in page rankings, both positive and negative, on that date. Shifts in ranking continue to occur, and webmasters […]
Is local SEO right for every small business? Some experts say yes, and would be hard-pressed to allow you to think differently — particularly when they’re selling the service. For some businesses (i.e., those run exclusively online), implementing […]
When it comes to digital marketing, techniques that are seen as separate entities often complement one another and help enhance your overall strategy. Content marketing and link building are shining examples of this effect, even though the two can involve […]
Social Media News
Most businesses use social media to interact with customers, with Facebook and Twitter being by the far the most popular platforms. However Google+ is an underdog that has an ever-growing population of users that are more engaged, spending more time on […]
Twitter and Foursquare are reportedly teaming up in 2015 to power location-based tweets.
Sources “familiar with the deal” told Business Insider Twitter’s goal is to be more than a timely resource for users — the microblogging site also wants to […]
Pinterest is finally making it easier to move multiple pins to new or different boards.
The move by the social network comes after many requests from users to make the process less cumbersome.
“Lots of Pinners have told us they’d like a way to move […]
Business & Marketing News
You finally have that perfect website design, and you’re anticipating what feels like an influx of traffic ahead when your doors open on the new design. Are you waiting and waiting, with dropping expectations, as your anticipatory hopes aren’t met? […]
As a business owner, keeping up with existing social networks can be overwhelming. It can be hard to understand which platform best meets your needs, where your target audience members are spending their time and how you should cater to each network. […]
It’s been said many times that you shouldn’t judge a book by its cover.
But when it comes to e-mail, no one seems to have a problem with making a snap decision.
Just like a direct sales letter, the subject line of your e-mail is usually the most important […]
The group responsible for the massive cyber-attack that shut down Sony Picture’s systems worldwide late last month has threatened to attack any theatre that plays The Interview, a dark comedy about a CIA plot to assassinate North Korean leader Kim Jong-Un.
Sony Pictures is being sued by two former employees who say the company did not do enough to protect their personal information from hackers.
The lawsuit, filed in the U.S. District Court in the Central District of California, comes less than one month […]
There’s a whole new way to see the world thanks to Instagram.
Instagram is a video and photo sharing service that integrates with your Facebook and Twitter accounts.
The photo-sharing network has unleashed a quintet of new filters. The filters — […]