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FEATURED ARTICLE — July 6th, 2015

Google Analytics: The Numbers You Need to Know

When you hear the words “analytics report” certain online programs and stats more than likely come to mind. While these programs and services are extremely valuable marketing assets, most businesses do not understand how to gain a full view of their marketing efforts, both online and off, through these channels.

Many organizations still rely on television advertisements, brochures, direct mailings, magazine ads, billboards and so forth. Often times, and to the loss of the company, this data is measured separately from online activity. This is an incorrect way of processing this information, however, since offline marketing efforts greatly impact online activity.

To assist businesses and marketers alike in gaining a better understanding of how offline activity affects
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BREAKING NEWS

Technology News

By Bizking2u (Own work) [CC-BY-SA-4.0], via Wikimedia Commons

Relying on Crowds to Fund the Internet of Everything

A favorite source of financing for many Internet of Everything (IoE) startups is crowdfunding—specifically Kickstarter and Indiegogo.  It’s proved to be an effective way both to raise seed money and get a feel for potential market enthusiasm, as […]
Michael Stonebraker giving the 2015 Turing lecture.
Photo by David Monniaux.

Trailblazer & Pioneer of Data Base Research: Michael Stonebraker

Michael Stonebraker, often cited as the “father of the modern relational database”, is Adjunct Professor at MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL). A pioneer of data base research and technology, Stonebraker […]
Mastercard paypass

Selfies and Fingerprint Scans Could Become Part of Online Shopping With Your Mastercard

MasterCard has a solution to making online payments more secure — it’s called the selfie. The credit card company is currently working on technology to link images of people’s faces to their accounts. Once the technology is implemented, customers […]

SEO News

google

Why You Don’t Have to Use Nofollow in Your Content Anymore

  The no-follow tag has been in existence for over ten years now, and ever since the day it was introduced to now, people have actually been misusing it. Originally, nofollow was designed as a means of combating spam, and giving more credence to […]
Photo Credit:  infocux Technologies  Licensed under CC BY-NC 2.0

The Latest Major Google Shifts: Why Your Content Must Be HTTPS

What exactly is HTTPS? Well, it’s a protocol used to establish a secure connection between a user and a server. By enabling an HTTPS connection you create a trustworthy link between your server and the user, thereby making it virtually impossible for […]
Image courtesy of (Stuart Miles)/ FreeDigitalPhotos.net

Conducting Keyword Research for Your Content Marketing Campaign

Keyword research and keyword optimization are not dead, although their use in SEO has evolved in recent years. The experienced content marketer understands the importance of keywords, not only in search optimization but also in content promotion and in […]

Social Media News

Image courtesy of (Ambro) / FreeDigitalPhotos.net

The Human Factor: Creating Trust Between Companies and Their Customers

When people look for new restaurants to try, where do they look?  When they want to try a new salon, who do they ask?  When they decide they are really going to give skydiving a try, how do they decide which sky diving company is best? The answer? They […]
Pinterest buy it

Get Your Wallet Out: Shopping Comes to Pinterest With ‘Buy It’ Button

Shoppers get ready. Pinterest’s Buy buttons have arrived. The virtual pin-up board is rolling out ‘buyable pins’ for its iPhone and iPad apps over the coming week — but only for U.S. users, initially. Android and desktop users will also have […]
T-Mobile CEO John Legere answers a question during the 'Tablets Un-leashed' Twitter conference, on Wednesday Oct. 23, 2013 in Bellevue, Wash. T-Mobile announced a revolutionary approach to make tablets, including the iPad Air, just as mobile and connected as smartphones by offering customers 200MB of free high speed data every month for the life of their device. At right is T-Mobile Chief Marketing Officer Mike Sievert (Stephen Brashear / AP Images for T-Mobile)

Legere, Claure Duke it Out in Twitterverse

Who needs television for lowbrow entertainment when there’s Twitter and executives for two of the largest wireless carriers in the United States? Those seeking some chuckles didn’t have to look far Thursday as Sprint chief executive officer […]

Infographics

Business & Marketing News

Photo Credit: Stuart Miles via freedigitalphotos.net

Creative Tips: How to Get Testimonials and Reviews for You Website

When a potential customer encounters your website for the first time, there are few actions you want him or her to undertake. To do this: Make sure you offer the needed product or service; Make sure the pages are responsive enough, and Encourage online […]
Twitter

10 Ways to Creatively Design Your Business Twitter Profile

Twitter is such a great social media tool, isn’t it? It connects you with your audience, helps you reach a wider one, and makes it incredibly easy to go with the trends. When used right, it can be a powerful social channel for your business, and can […]
marketing--business

Four Ways to Make More Money With Social Media Marketing

I’m sure you’ve heard plenty of stories about how people built million-dollar empires overnight using Facebook. But if you ask real business owners, the fact is, many of them haven’t figured out the “Facebook thing” and how […]

Other News

Image courtesy of (Idea go)/ FreeDigitalPhotos.net

NSA’s XKeyscore Revealed to be More Powerful Than Thought

It seems no one can escape the powerful eye of the National Security Agency. Since whistleblower Edward Snowden shared information two years ago, there’s been an onslaught of information about the agency’s ability to key in on targets and […]
Air

Olympus Air Turns Smartphones Into SLR

Those unsatisfied with the quality of images provided by their Smartphone will soon have the opportunity to see some pretty impressive improvements. Those improvements will come in the form of an adaptable camera lens that works with both Android and […]
Blog

Best Ways to Bring Traffic to Your Blog

Nоw that еvеrуоnе and his littlе ѕiѕtеr hаvе a blоg, it iѕ dеfinitеlу time tо figurе out how to mоvе trаffiс tо YOURS. With so mаnу diffеrеnt blоgѕ to сhооѕе from, it iѕ easy fоr уоur typical, run-оf-thе-mill blоg […]

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