Site   Web

FEATURED ARTICLE — November 19th, 2018

Ways AI Contributes to Long-Term Customer Relationships

According to predictions, by the year 2020 artificial intelligence will manage 85% of customer interactions. Yes, AI has that much potential. And one of the principal ways business owners are looking to tap into this potential is through CRM applications. It’s ironic to think that non-human, artificial intelligence can help humans bridge the communication gap, but that’s where we are in this brave new world.

We’re already seeing evidence of the raw power this technology possesses. Forget mere customer service chatbots—advances in machine-learning mean AI can take over formerly white-collar business processes, everything from research and administrative tasks to the accumulation and organization of data.

That means we now exist in an advertising landscape where smart data discovery is providing insight into business data and statistics more than ever before. This in turn sharpens the blade of prescriptive analytics and provides us with more tools to glean market insights. With AI on the rise, many professionals in the insight sector are becoming rightfully nervous, wondering if there will even be a role for humans in this new AI-driven reality.

The good news is that not only will there be a role for human market researchers, AI can actually help them supercharge the insight and marketing process. Here are a few categories where we’re already seeing progress on this front.


Most market researchers know that there are few better ways to foster long-term brand-consumer relationships than through personalization. Today’s consumers want brands that know who they are and speak to them directly. Let’s take a look at email marketing as an example. This is a cornerstone of any solid digital marketing strategy, and the... Read More

Recent Articles


4 Clever Items To Help You Get A Handle On The Holidays

The most wonderful time of the year is a misnomer. For most people busy curating a perfect holiday experience, Christmas is the most stressful time of the year. After all, your list of chores… Read More

How Crowdsourcing Can Help Combat Cyber Threats

The ever growing threat of cyber attacks around the world has highlighted the need for a global collaboration on cyber security intelligence sharing. For years, the private and public sectors have worked separately to come up with the best network defense… Read More

15 Podcasts Every Entrepreneur Needs to Download

Entrepreneurs have an outrageous and unpredictable schedule. Time is limited, so it’s difficult to learn and keep up with everything going on in the industry. It is crucial for every entrepreneur to continue learning new things and a way to do that… Read More


Screening For A Hunter Salesperson

Hunter salespeople: every effective sales organization needs them. With their innate drive, independence, and resourcefulness, hunters are the vanguard of any great business development… Read More

The Essential eCommerce Checklist for Black Friday & Cyber Monday 2018

The holiday season is around the corner, and going by statistical facts, each passing year makes holiday eCommerce a brand new opportunity for spiked sales and revenue. When it comes to major sales holidays, few events can make or break the viability… Read More

Lessons We’ve Learned About Traditional Marketing from Online Marketing Experts

In such a booming digital world, with everyone and everything now happening online, it’s now more crucial than ever to have powerful branding that can be easily shared and easily recognised. If someone doesn’t like your business, (or even if they… Read More

Recent Infographics