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FEATURED ARTICLE — April 20th, 2018

The One Ranking Factor You Can Influence in a Day or Less

Despite all its benefits, SEO has one big shortcoming: it takes time. Time for new pages to index, time to write them, time to analyze results and competitors.

However, there is one ranking factor you can really take advantage of and control.

The Hummingbird Google update made content the star of every SEO strategy. This update took place back in 2013.

All updates to follow it had either to do with the technical aspects of optimization or with strengthening the importance of content and semantic search.

Thus, we all know that the era of keyword stuffing is gone. We also know that authority content performs best and that the foundation of on-page SEO is stellar content.

As I said in many of my articles here on SiteProNews, authority content is typically long-form. But it has one more important feature: it’s in-depth.

The rise of semantic search, followed by voice assistants like Alexa brought long-tail keywords in the spotlight. The good news is that it’s much easier to rank for them. 

Today, people are more likely to search for “how do I bake an ale pie” or “ale pie recipe” than “ale pie”. But whatever you search for, the SERP will look rather similar: the pages that go in-depth about the topic and touch every possible angle of it are favored. They rank higher.

The bad news is that you have to truly commit to your content strategy if you want your rankings to soar.

You’ve probably guessed by now: the ranking factor you can influence in a day or less is content depth.

Now let’s see how you can do it.

Content depth – how to make sure you content ranks higher than your competitors’

Like any other successful endeavor, this also has to start with research.

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