Local SEO is one of the top search engine marketing offerings for 2013, and for good reason – it works. People are using the internet to find the businesses they are looking for. Doesn’t it make logical sense that your company should employ measures to get found where your potential customers are searching?

Recent studies indicate that 39 percent of all searchers are frequently unable to find a specific local business on the internet, even if they know it exists. With a reported 92 percent of people using locally optimized search terms to find businesses online, the numbers indicate a huge gap. Smaller businesses often rely on word-of-mouth and return business to support their company. While this is a huge part of marketing, the times are changing. Local SEO needs to be employed