Site   Web

FEATURED ARTICLE — July 6th, 2015

Google Analytics: The Numbers You Need to Know

When you hear the words “analytics report” certain online programs and stats more than likely come to mind. While these programs and services are extremely valuable marketing assets, most businesses do not understand how to gain a full view of their marketing efforts, both online and off, through these channels.

Many organizations still rely on television advertisements, brochures, direct mailings, magazine ads, billboards and so forth. Often times, and to the loss of the company, this data is measured separately from online activity. This is an incorrect way of processing this information, however, since offline marketing efforts greatly impact online activity.

To assist businesses and marketers alike in gaining a better understanding of how offline activity affects
Read More >


Technology News


BMW Testing Hydrogen-Cell Powered Vehicle

BMW is taking a page out of The Doobie Brothers’ songbook — it will be taking to the streets to test its newest innovative idea. The German automaker announced earlier this month it will be testing its new hydrogen-cell powered vehicle on public […]
By Bizking2u (Own work) [CC-BY-SA-4.0], via Wikimedia Commons

Relying on Crowds to Fund the Internet of Everything

A favorite source of financing for many Internet of Everything (IoE) startups is crowdfunding—specifically Kickstarter and Indiegogo.  It’s proved to be an effective way both to raise seed money and get a feel for potential market enthusiasm, as […]
Michael Stonebraker giving the 2015 Turing lecture.
Photo by David Monniaux.

Trailblazer & Pioneer of Data Base Research: Michael Stonebraker

Michael Stonebraker, often cited as the “father of the modern relational database”, is Adjunct Professor at MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL). A pioneer of data base research and technology, Stonebraker […]

SEO News


Why You Don’t Have to Use Nofollow in Your Content Anymore

  The no-follow tag has been in existence for over ten years now, and ever since the day it was introduced to now, people have actually been misusing it. Originally, nofollow was designed as a means of combating spam, and giving more credence to […]
Photo Credit:  infocux Technologies  Licensed under CC BY-NC 2.0

The Latest Major Google Shifts: Why Your Content Must Be HTTPS

What exactly is HTTPS? Well, it’s a protocol used to establish a secure connection between a user and a server. By enabling an HTTPS connection you create a trustworthy link between your server and the user, thereby making it virtually impossible for […]
Image courtesy of (Stuart Miles)/

Conducting Keyword Research for Your Content Marketing Campaign

Keyword research and keyword optimization are not dead, although their use in SEO has evolved in recent years. The experienced content marketer understands the importance of keywords, not only in search optimization but also in content promotion and in […]

Social Media News

Image courtesy of (Stuart Miles) /

Prepare to See More GIFs Via Facebook Messenger

If you’re a fan of GIFs, Facebook Messenger is about to become a lot more enjoyable for you. Facebook is reportedly testing a GIF button within its Messenger app that enables users to send an animated image with two taps of the finger, TechCrunch is […]
Image courtesy of (Ambro) /

The Human Factor: Creating Trust Between Companies and Their Customers

When people look for new restaurants to try, where do they look?  When they want to try a new salon, who do they ask?  When they decide they are really going to give skydiving a try, how do they decide which sky diving company is best? The answer? They […]

Ad Button Popping Up for Twitter Mobile Users

Twitter is pulling out all the stops to better monetize its site with a new ‘Twitter Ads’ button. The button is now prominently displayed on the profile pages of iOS and Android app users. It is placed next to the ‘Edit profile’ button, the account […]


Business & Marketing News

Photo Credit: Stuart Miles via

Creative Tips: How to Get Testimonials and Reviews for You Website

When a potential customer encounters your website for the first time, there are few actions you want him or her to undertake. To do this: Make sure you offer the needed product or service; Make sure the pages are responsive enough, and Encourage online […]

10 Ways to Creatively Design Your Business Twitter Profile

Twitter is such a great social media tool, isn’t it? It connects you with your audience, helps you reach a wider one, and makes it incredibly easy to go with the trends. When used right, it can be a powerful social channel for your business, and can […]

Four Ways to Make More Money With Social Media Marketing

I’m sure you’ve heard plenty of stories about how people built million-dollar empires overnight using Facebook. But if you ask real business owners, the fact is, many of them haven’t figured out the “Facebook thing” and how […]

Other News

Mastercard paypass

Selfies and Fingerprint Scans Could Become Part of Online Shopping With Your Mastercard

MasterCard has a solution to making online payments more secure — it’s called the selfie. The credit card company is currently working on technology to link images of people’s faces to their accounts. Once the technology is implemented, customers […]
Image courtesy of (Idea go)/

NSA’s XKeyscore Revealed to be More Powerful Than Thought

It seems no one can escape the powerful eye of the National Security Agency. Since whistleblower Edward Snowden shared information two years ago, there’s been an onslaught of information about the agency’s ability to key in on targets and […]
Pinterest buy it

Get Your Wallet Out: Shopping Comes to Pinterest With ‘Buy It’ Button

Shoppers get ready. Pinterest’s Buy buttons have arrived. The virtual pin-up board is rolling out ‘buyable pins’ for its iPhone and iPad apps over the coming week — but only for U.S. users, initially. Android and desktop users will also have […]

Daily Videos