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Etsy Submits Paperwork to Go Public
eCommerce powerhouse Etsy is gearing up to go public. The company, a marketplace for hand-crafted and vintage items, has filed the necessary forms with the U.S. Securities and Exchange Commission for a proposed initial public offering (IPO). The number […]
HBO Now to Debut in April With Apple as Streaming Partner: Report
HBO is gearing up for the much-anticipated launch of its HBO Now video streaming service next month — and the debut could well be on Apple’s TV platform. According to a report from the International Business Times, the two companies are currently […]
Apple Finds Little Sympathy in Patent Case
Apple’s own patent licensing may be it’s biggest problem when it comes to an ongoing legal battle with competitor Samsung. Image courtesy of (Stuart Miles)/ FreeDigitalPhotos.net The two companies are, again, duking it out in a California […]SEO News
SEO Reporting: Crucial for Success
While developing a secure blueprint for an SEO strategy is a crucial factor for online success, an even more imperative process is measuring the results that come of that strategy. Truly, how beneficial are the SEO efforts being made if you don’t know […]
Thin Content; What It is and Why Google Hates It
Yes, you’ve got that right: Google hates thin content and is constantly rolling out new methods to penalize websites that promote such content in an attempt to rank higher in search engine results. Why is thin content so bad for your business? Can it […]
How to Use WordPress to Boost SEO Rankings
Nearly 1 out of every 4 of the world’s most dominant websites are housed on the WordPress platform. WordPress is a widely embraced content management system because of its magical simplicity. But don’t make the mistake of assuming WordPress […]Social Media News
How Social Media Marketing Looks in 2015
Every year, there are changes happening in social media marketing. It continues to be an important part of marketing for businesses of all sizes, so it is important to stay on top of the shifts as they happen. To get the most for your brand online, make […]
Instagram Introduces Carousel Ad Feature
Instagram is about to get a whole lot more ads. The Facebook-owned photo-sharing service, with its new “carousel ads” feature, is now enabling advertisers to post multiple images. Instagram users simply scroll through by swiping their finger across […]
Do Personalized Banner Ads Have More Impact?
These days as we browse the Internet, the websites that we are visiting are gathering an increasing amount of personal data from us. This has led to an increase of more personalized and targeted banner ads appearing on websites. However, does this approach […]
Business & Marketing News
How Content Marketing Came to Exist Today
Content marketing. This phrase might change the future of marketing forever. And guess what, we, being marketers, should have seen that coming. Since the 1850s when Volney B. Palmer opened the first American ad agency in Philadelphia, marketing (or more […]
Qualitative Research — What Makes It Effective?
Qualitative research is used in a wide range of areas or fields of a discipline. They are methods typically employed by researchers to gather data. This kind of research includes documenting the experiences that researchers have encountered, when studying […]
Email Marketing Takeaways from the 2014 Holiday Season
2015 is well underway and the holiday season seems pretty far away. However, now’s a great time to look back on what worked during 2014 and to consider what you can start putting into place for this year. Before you know it, we’ll be back into the […]Other News
Republican Questions FCC Budget and Lack of Legal Preparedness
There’s no need to stuff the Federal Communications Commission‘s budget with extra cash to prepare for expected legal battles, says the commission’s managing director. Jon Wilkins came under scrutiny during a House Energy and Commerce […]
Employee Engagement in 2015: What Employees Should Expect From Their Companies This Year
A high-performance workplace is essential for companies that want to have a thriving business. This year, the focus is switched onto employees. Major corporations have finally realized that when workers are happy, they take great pleasure in the duties that […]
