While developing a secure blueprint for an SEO strategy is a crucial factor for online success, an even more imperative process is measuring the results that come of that strategy. Truly, how beneficial are the SEO efforts being made if you don’t know the impact on your site?

Google Analytics is a free and easy to use tool that all site owners should be employing to obtain most, if not all, of this vital information. This tool is an invaluable asset for tracking links, referrals, rankings, and isolating data to understand exactly how your SEO methods are preforming. Utilizing these numbers early on will allow for modification of the strategy and the opportunity to tailor successful SEO behaviors moving forward. Here is a list of several custom report categories that should be included