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FEATURED ARTICLE — July 30th, 2015

The Big Mac Lifestyle: How McDonalds is Marketing To Their Target Audience

There are some brands that are, doubtless, kings in the marketing world.

McDonald’s falls into this category with the brand new rollout of their lifestyle products trying to capitalize on the success of a previous marketing trick done to promote their status as official sponsor of the Swedish Alpine and Cross Country Ski Team.

Although the thermal underwear was a clever bit of marketing (covered in their signature Big Mac), their new line of products seeks to bring the Big Mac over as a fashion statement, covering everything from wallpaper to bedsheets. If you’ve always wanted your clothing emblazoned with fast food, this is your chance to get officially licensed hamburger clothing.

You see, as hilarious as this might seem to the average person, you’d
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