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Killer Campaigns Volume 1

11 2009 Thursday

By admin in Featured

How To Think About Webmedia We've all seen Web video campaigns and television commercials that we actually enjoyed watching, not once, but over and over again. Whether it's the Mac Versus PC ads or the thoroughly entertaining Visa Pizza Twirling Commercial, great campaigns are as memorable as great movies or television shows. When commercial presentations meet that standard, they transcend mere commercial status, and reach the level of Experiences.

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Why the Fortune 100 Is The Land Of The Tepid Tweeters

Sorry to break it to you, Fortune 100, but when it comes to Twitter, most of you really, really suck. That's the primary takeaway from a study just released by Weber Shandwick showing that while many of you may tweet a good game, the vast majority of you may think you do, but you don't. Seveny-three percent of you have a Twitter account -- in fact, among that 73%, there are 540 Twitter accounts; however, 76% of Fortune 100 tweeters don't tweet much, and 52% are not what Weber defines as activ...

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Track And Measure Your Advertising, Customer Acquisition Costs, And The Lifetime Value Of A Customer

As business owners and managers, we need to look at a variety of numbers to gain a better understanding of our businesses. In this article, we are going to consider two very important metrics in business marketing - Cost Of Customer Acquisition and Advertising ROI (Return On Investment). One of the most important numbers we need to always be mindful of is the "Cost of a New Customer" or "Cost of Customer Acquisition". Understanding Customer Acquisition Costs If you are unfamiliar with t...

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Article Template: How To Write A “Top Mistakes” Article

When you're writing free reprint articles to market your site, at some point you'll probably say, "This would be so much easier if someone would just tell me what to write!" If this is you, then you will love this article template. I'm about to tell you step-by-step how to go about creating your next article--a "Top Mistakes" article. Most likely you've noticed mistakes that clients, customers or people interested in your niche make on a regular basis. When you notice these you probably th...

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The Ebb and Flow of The Search Engines And How This Affects Ranking

A lot of businesses employing an SEO consultant or link building company will often spend countless hours checking their Google ranking to make sure they are seeing progress but is this really necessary and are they focussing on the right aspects of the marketing campaign. Equally they may insist or the consultant may offer monthly report to show that rankings have moved up (and sometimes down) but feedback shows that many business owners do not really understand the report they are getting, ...

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