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FEATURED ARTICLE — September 18th, 2014

How You Can Harness the Power of YouTube

Are you eager to convert more prospects into customers? A study released by VentureBeat in September 2014 indicates that YouTube might be the perfect way to attract new customers, get them interested in your products and/or services, and encourage them to make purchases. In fact, of all the top social media platforms, the VentureBeat research puts YouTube at the top of the charts, which might surprise some marketers who are certain that Facebook and Twitter are the keys to success.

The statistical data culled shows that YouTube leads in most areas of customer acquisition. This chart shows the specific breakdown of the results:

The chart focuses on dividing user interactions by first, middle and last sales stages. Those stages are explained as:

First stage: This is the stage
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Technology News


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App Usage on the Rise, Music Apps Most Popular

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Microsoft Introduces New Mouse, Keyboard, Xbox One/PC Controller

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SEO News


15 Tips on How to Use Long-Tail Keywords in Your Web Content

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Why Link Earning Trumps Link Building

Do you remember the first time you ever earned money from a job? Perhaps you worked at a fast food restaurant, or maybe you mowed a neighbor’s lawn. Getting that first paycheck was a thing of beauty. When you bought your first ice cream cone or […]

Three Ways to Tell if You’ve Been Targeted by Negative SEO

Many businesses work hard to cultivate strong, positive SEO rankings but, when competitors engage in attempts to thwart them, the results can be significant. Negative SEO occurs when a company or individual builds large numbers of “spammy” links to […]

Social Media News


Facebook Firm on Real Name Rule, Despite Pressure from Drag Queens

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Yelp Pays $450,000 to FTC to Settle Child Data Collection Complaint

Yelp will shell out $450,000 to settle U.S. Federal Trade Commission charges that it allowed children under the age of 13 to register through its apps. The FTC on Tuesday levied a complaint against the ratings service accusing it of improperly collecting […]

Netropolitian is the Facebook for the Rich

Calling all rich folk: there is now a social network just for you because, you know, Facebook is sooooo middle class. Dubbed Netropolitan, the site is being billed as “The World’s Most Exclusive Online Community” and comes with a $9,000 sign-up […]


Business & Marketing News

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What the Future Holds for Business Communications

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Steps Managers Can Take to Improve Team Engagement

The more engaged your employees are, the better it is for your organization. Engaged employees are more productive, and more willing to put in extra time and effort to make a project succeed. Engaged employees also tend to remain in their jobs longer, […]
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Creatively Optimizing Your eCommerce Site for Faster Performance

A Business Insider Intelligence Research projects the eCommerce industry will be worth more than $1.5 trillion by end of 2014. Tune it up through DBA Such amazing numbers should offer the nudge you need to capitalize on the potential of your eCommerce […]

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With over 645 million active users, Twitter is a social media platform that businesses must learn to master. Twitter sees over 58 million tweets every single day, which means marketers face a double edged sword each time they launch a 140 word campaign: There’s […]

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