FEATURED ARTICLE — June 18th, 2018
I know – hiring experts costs money. What doesn’t right?
This is the main objection people who DIY their websites have – “we can’t afford an expert SEO copywriter or content writer, so we’ll do it ourselves”.
As you’ll see below, this is rarely a good idea. Companies that are well-staffed and have a dedicated writing team can do a great job on their own.
By “writing team”, I do mean experts, not a cousin who “can write”, OK?
So if you do have an expert team that is not overworked in place, this article is not for you. If you don’t keep reading.
Top reasons why you should outsource SEO writing
Content marketing and design are the top two outsourced activities across industries. Why?
Because they both require specialized staff that is often too expensive to hire in-house full time.
As the owner of a digital marketing agency offering content writing and copywriting services, I could give you hundreds of reasons why you should hire outside help in this area.
Instead, I’m going to say this: if your content is currently producing results in terms of BOTH traffic and lead generation or sales, then you are good on your own. If not, take a look at the reasons below – they are not my own. They are the top reasons why our clients chose our services instead of DIY-ing their SEO content and copywriting.
1. It’s cheaper
It sounds counterintuitive, right? How can you save money by paying someone else? Well, think about it for a bit.
A lot of our clients told us “we simply can’t afford to do this in-house anymore”. We worked with business owners who sacrificed the time they should have been spending on growing their company and with marketing managers who simply couldn’t...
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