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By WebAssist in Featured

Creating an HTML sitemap and a XML sitemap for your website could be the easiest thing you do to improve your exposure on the web. For those of you who pay close attention to the search engine optimization (SEO) of your site, this could be the one thing that gets you onto the first page of Google's results. For those who don't devote too much time on the SEO of their site - this is a good place to start. By submitting a sitemap to various search engines, you are telling them that you exist and what pages your site has to offer the World Wide Web. There are two types of sitemaps, HTML and XML. An HTML sitemap provides a useful directory of all the pages that are in your site. While XML sitemaps play an important role in helping the search engine "crawl" the various pages of your site. This Roadmap discusses the benefit of creating both an HTML sitemap and XML sitemap, and how you can go about creating them using a sitemap generator.
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Be #1 on MSN Bing by Christmas. Really!

MSN's new counterpart Bing is rewriting search engine history. Touted by Microsoft as the first ever "decision engine" it's picking up steam like Yahoo in its heyday and is in place to give Google a serious run for its money. Speaking of "serious"; it's important to mention that MSN and now Bing are the search engine of choice for most credit card carrying adults. In fact, MSN Bing is the default search engine on every new Windows PC sold. That's Big! A lot of people go to Google for playing ...
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Increase Landing Page Conversions with These Subtle Tricks

Most landing pages are often way too cluttered for their own good - hence the low conversions and high bounce rates. Consumers have shortened attention spans online so overly complicated landing pages with pop-ups, animations, and too much to focus on will only lead them to click away. The following subtle tricks should help you create a more effective landing page that boosts conversions and sales. Don’t Forget to Provide a Clear Call to Action Too many people dismiss the importance of ...
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Why the Fortune 100 Is The Land Of The Tepid Tweeters

Sorry to break it to you, Fortune 100, but when it comes to Twitter, most of you really, really suck. That's the primary takeaway from a study just released by Weber Shandwick showing that while many of you may tweet a good game, the vast majority of you may think you do, but you don't. Seveny-three percent of you have a Twitter account -- in fact, among that 73%, there are 540 Twitter accounts; however, 76% of Fortune 100 tweeters don't tweet much, and 52% are not what Weber defines as activ...
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Track And Measure Your Advertising, Customer Acquisition Costs, And The Lifetime Value Of A Customer

As business owners and managers, we need to look at a variety of numbers to gain a better understanding of our businesses. In this article, we are going to consider two very important metrics in business marketing - Cost Of Customer Acquisition and Advertising ROI (Return On Investment). One of the most important numbers we need to always be mindful of is the "Cost of a New Customer" or "Cost of Customer Acquisition". Understanding Customer Acquisition Costs If you are unfamiliar with t...
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SPN Site of the Day

Sitonomy is a service that provides developers and designers a report on which technologies are used in a specific blog/site, what percentage of sites use the same technologies and what alternative technologies could be used.

Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email: sotd@sitepronews.com

SPN App of the Day

Comodo System Cleaner (19.9 MB) is a powerful suite of utilities and tools that allows you to make your computer faster, more efficient and more secure. Freeware for Windows XP/ 2003/ Vista/ 7.

If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to: wapps@sitepronews.com


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