FEATURED ARTICLE — December 14th, 2018
Yes, it’s that time of the year again.
It’s the ideal time to make plans for taking over the world, one SERP at a time.
If that sounds like your plan, this guide is what you need. A quick note: this guide is not about predictions, trends and educated guesses. It’s a real guide, a collection of SEO tactics that work wonders today and are bound to work even better tomorrow.
Let’s take a look at what will work in SEO in 2019.
1. RankBrain and user experience
Much like your entire marketing strategy, your SEO should also be consumer-centric. I’ve said it before: think about what your potential customer wants to read first, not about what Google wants to read.
Ironically enough, Google agrees. They rank websites that consumers like higher.
And in order to find out what consumers like, they use RankBrain.
Briefly put, RankBrain is the machine learning algorithm that Google uses to rank results. And it’s darn important.
In fact, Google said that “in the few months it has been deployed, RankBrain has become the third-most important signal contributing to the result of a search query.”
So how does RankBrain really work?
It takes a look at how users interact with the search results. Let’s say you search for “chocolate cake” in Google. You click on the first result, but it’s a terribly commercial article that simply wants to sell you some baking tools. So you get out of there pretty fast.
On the other hand, the third result is an amazingly detailed recipe on how to bake the perfect chocolate cake from scratch. So you read it thoroughly. You jot down the ingredients you need to shop for. Then you save it to come back to when you’re ready to begin baking.