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FEATURED ARTICLE — January 27th, 2015

Six Online Marketing Musts for 2015

Online marketing changes from year to year and 2015 is no exception. Sometimes keeping up with all the changes and advancements can be a daunting task. New innovative ideas come alive and old ideas get more attention and power while some just dry up and blow away.

We can surmise that marketing methods such as social media and SEM will never go away but changes will take them in different directions. We need to be aware of those new directions so we don’t get lost in our marketing efforts.

Below are some of the major marketing trends for 2015 and how some of them will be changing.

1. Search Engine Marketing (SEM)

Search engine marketing includes strategies such as search engine optimization and paid search engine advertising. According to the Search Engine Journal,
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