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FEATURED ARTICLE — September 16th, 2014

Facebook’s Crackdown on Spam: Three Tips for Staying on Top

On Aug. 25, Facebook made an official announcement that they would be reducing the visibility of “click-bait” in user newsfeeds. As a brand manager, how will it affect your social marketing efforts? How can you stay on top?

The News

In a blog post, Facebook described improvements to the network that would affect link sharing and click-baiting. While the link sharing update is more design-related than anything else, the click-baiting announcement garnered serious attention.

In social networking terms, “click-baiting” refers to links that are published with attention-grabbing headlines without much depth. These posts come in a variety of forms, but the most popular examples include:

“You’ll Never Guess What Happened When…”

“This Celebrity Made
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Technology News

The Honeywell Wi-Fi Smart Thermostat.

Top Three Easy Smart Home Upgrades

Smart home technology offers ways to make your home more state-of-the-art than the Jetsons’ abode. They can offer better energy efficiency, innovative security systems and a myriad of added conveniences to your living space. The multitude of choices […]

Samsung Accuses LG Employees of Damaging Products

Corporate rivalry isn’t a new concept but it has taken a bizarre twist in Germany where employees of LG are being accused — by competitor Samsung — of damaging products. Just prior to a major electronics trade fair in Berlin, reports the BBC, […]

New Motorola Line Available for Pre-Order Tuesday

Motorola is gearing up for the launch of its new Moto line with pre-orders of four products kicking-off Tuesday. The company’s Moto X for AT&T and Moto X Pure Edition Smartphones will be available for pre-order on at noon EST as will […]

SEO News


15 Tips on How to Use Long-Tail Keywords in Your Web Content

Keywords continue to evolve as search engines become more precise in their mission to hand users the most relevant and highest quality results to their search queries. In recent months, we’ve heard a great deal about long-tail keywords. They’re practically […]

Why Link Earning Trumps Link Building

Do you remember the first time you ever earned money from a job? Perhaps you worked at a fast food restaurant, or maybe you mowed a neighbor’s lawn. Getting that first paycheck was a thing of beauty. When you bought your first ice cream cone or […]

Three Ways to Tell if You’ve Been Targeted by Negative SEO

Many businesses work hard to cultivate strong, positive SEO rankings but, when competitors engage in attempts to thwart them, the results can be significant. Negative SEO occurs when a company or individual builds large numbers of “spammy” links to […]

Social Media News


Three Ways to Use RSS Feeds to Power Your Twitter Account

Finding the time and resources to keep Twitter updated can often be a challenge for the average business owner. So I’m always on the look out for tools that can help with the process and take away a lot of the grunt work. One way to do this is through […]

Facebook Name Policy ‘Harming’ Drag Queens, Other Adult Performers: Petition

Facebook’s real name rule is dragging some of its members down. It is that policy — which forces performers such as drag queens to use their legal names rather than the names they are known by on stage — that has become the subject of an online […]

Google+ Social Media Strategies – What You Need to Know

No social network invokes the fear, confusion, and outrage that arises when someone mentions Google+. It’s the most controversial platform out there these days, in part because so many business owners can’t seem to quantify if it’s worth […]


Business & Marketing News

Photo Credit: Workshifting: Becky, Senior Marketing Specialist by Citrix Online Licensed under CC BY-NC-ND 2.0

Virtual Staffing: Common Client Concerns

In this fast-paced era of increasing globalization and international business, the concept of going virtual for your business operations is not unheard of. Along with your in-house employees, you may have several team members working in different parts […]

Why You Should Ignore the Top Three Objections to Adding ROI Selling Tools to Your Website

I truly believe in the power of ROI tools to enhance a sales team’s ability to close more deals. (If I didn’t, I wouldn’t be in the business of selling them.) However, not everyone agrees with me.  In fact, inside LinkedIn group discussions, I’ve […]
Adobe Connect

The Top 8 Platforms for Webinars and Virtual Events

Webinars and virtual events have become mammoth money makers on the web. Frost & Sullivan, in fact, have predicted that web event revenues will skyrocket to $628.4 million dollars by 2016. This reflects a five-year compound annual growth rate of over […]

Other News

Photo Credit: 401(K) 2012 via flickr

Unseen Toll: Wages of Millions Seized to Pay Past Debts

By Paul Kiel, ProPublica, and Chris Arnold, NPR This story was co-published with NPR. Back in 2009, Kevin Evans was one of millions of Americans blindsided by the recession. His 25-year career selling office furniture collapsed. He shed the nice home […]
Image courtesy of (Idea go)/

German Magazine Reports NSA, GCHQ Accessing Networks

Reports of cyber-spying by a magazine has prompted a German telecom company to investigate the claims while stating, to date, there’s no proof to the report. German magazine Der Spiegel said both the United States’ National Security Agency […]
Huckletree shared workspaces

Mobile and Social Shifts Grow Sharing Opportunity

Over the last few years, consumerism has taken a hit as a new Sharing Economy has blossomed. Definitions of this vary. In its broadest form, it’s where members of the public harness the wide reach of the Internet to borrow, swap and recycle things, […]

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