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FEATURED ARTICLE — May 5th, 2015

Cash-Back Deals Can Drive High-Value Shoppers and More Sales to Your Website


As U.S. eCommerce sales keep making a steady climb as a percentage of overall retail sales, stores of every size are looking for new ways to attract more customers to their websites — especially lucrative, higher-spending customers. The competition for online shoppers is only going to escalate in the coming years, so maintaining and building on your core audience will be critical to your store’s ongoing survival and success.

Free shipping, of course, remains a reliable online deal closer. A growing number of stores are beginning to recognize the benefits that can accrue from customer-friendly return policies. Recently, though, another crowd-pleasing offer has emerged to provide retailers with an additional avenue for increasing both traffic to and revenue on their sites:
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Technology News

Apple image — The Apple Store, Santa Monica, Calif.

Apple’s Music Beatdown Catches Department of Justice’s Attention

Apple’s antics when it comes to music streaming have caught the attention of the Department of Justice. Image courtesy of (fotographic1980) / In a damning report, The Verge notes Apple has been strong-arming major music labels […]
Money US Dollars

How The Internet Of Everything Is Helping ‘Unbanked’ Citizens Around The World

Unbanked, underbanked, underrepresented, and nearly uncounted are a few adjectives describing three quarters of the world’s population. Many adults are in this state due to poverty, travel distance, and a plethora of paperwork. More than 50 percent […]

Google Buys Timeful Calendar App to Bring Technology to Android

Google has snapped up iOS time management app Timeful in a bid to bring the same features to Android. The app is a useful one. Timeful helps users by analyzing their daily schedules and then using the information to help them achieve goals they have set […]

SEO News

Google search

Google’s Mobilegeddon: How Bad Was It?

Maybe you’ve heard of all the “Mobilegeddon” hoopla; if you have, it likely struck a little fear into your heart, triggering questions around what Google might be up to next. For the past couple of weeks, tech communities internet-wide […]

Can Higher Education in SEO Help Make You a Better Strategist

Search engine optimization or SEO for short has evolved as an integral part of a Web-based strategy for most digital marketing efforts today. So much so, that there seems to be an inherent need to introduce the concept as an important stream of learning […]
SEO Targeting

SEO Best Practices in 2015

If there’s one constant in the world of search engine optimization – or SEO for short – it’s this: change. Practices and techniques that may have worked just a couple of years ago may no longer be working in your best interests. And making sure […]

Social Media News

Photo by Brian Solis —
Facebook CEO Mark Zuckerberg giving his F8 Keynote.

Facebook’s Launches Open Platform to Developers

Facebook is taking action after being accused of ignoring Net neutrality rules in its initiative. CEO Mark Zuckerberg today announced the Platform, an open program permitting developers to create services that integrate with […]

Facebook to Offer Publishers a Big Ad Revenue Slice With Instant Articles

Facebook is hard at work on making its latest brainchild — Instant Articles — a reality. The idea has been in the works for some time and is contingent on media companies acquiescing to having their articles in their entirety posted on Facebook. The […]
Facebook login3

Facebook Debuts Anonymous Login for Apps

Facebook has, finally, launched its anonymous login for apps, a tool the firm announced during the F8 conference held in 2014. The tool, which was a year in the making, enables users to try an app without sharing any of their personal information from […]


Business & Marketing News


Interesting Tips To Effectively Praise Your Team With Motivation

Everybody loves hearing praise when they’ve done a good job, and your employees are no exception. A little bit of praise can go a long way toward keeping your team motivated, which subsequently has positive results on workflow, productivity, and […]

Should Your Business Be On Instagram?

Social media is a great tool when it comes to marketing online, and there are many excellent platforms out there. One of these, Instagram, is something many people consider but aren’t sure if it will work for their company. Some might not know just […]

Combat Amazon’s Latest Fee Increases With Higher Conversions

  If you’re an FBA seller, chances are good that your discussions have turned to the fee increase that Amazon announced several weeks ago. In an online document entitled U.S. Fulfillment by Amazon Fee Changes 2015, Amazon rolled out its updates […]

Other News

Snowden statue

Snowden Immortalized in New Statue

Edward Snowden has, once again, been immortalized in bronze. Edward Snowden Just weeks after a statue of the National Security Agency whistleblower was unveiled in Brooklyn, NY there’s been a trio of similar statues erected in Germany. Snowden, […]
Dave Goldberg and wife Sheryl Sandberg.
Facebook photo

Survey Monkey CEO, Husband of Sheryl Sandberg, Dies at 47

SurveyMonkey CEO Dave Goldberg, the husband of Facebook chief operating officer Sheryl Sandberg, died suddenly Friday night. He was 47. Goldberg, a well-known Silicon Valley entrepreneur and venture capitalist, died unexpectedly while on a vacation with […]
Apple Watch sensors

Apple Says Tattoos Can Affect Watch Sensors, Offers Workaround

Apple has acknowledged that tattoos can be a hindrance to the operation of its new Smart wristwear. Tattoogate, as the latest hubbub has been dubbed, came to light last week when it was discovered ink from very dark tattoos is causing problems with Apple […]

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