Widespread use of self-driving vehicles could lead to a 90 percent reduction in collisions in the U.S., a new study by McKinsey & Company is predicting.
That 90 percent crash reduction would not only save thousands upon thousands of lives, it would […]
eCommerce powerhouse Etsy is gearing up to go public.
The company, a marketplace for hand-crafted and vintage items, has filed the necessary forms with the U.S. Securities and Exchange Commission for a proposed initial public offering (IPO).
The number […]
HBO is gearing up for the much-anticipated launch of its HBO Now video streaming service next month — and the debut could well be on Apple’s TV platform.
According to a report from the International Business Times, the two companies are currently […]
While developing a secure blueprint for an SEO strategy is a crucial factor for online success, an even more imperative process is measuring the results that come of that strategy. Truly, how beneficial are the SEO efforts being made if you don’t know […]
Yes, you’ve got that right: Google hates thin content and is constantly rolling out new methods to penalize websites that promote such content in an attempt to rank higher in search engine results.
Why is thin content so bad for your business? Can it […]
Nearly 1 out of every 4 of the world’s most dominant websites are housed on the WordPress platform. WordPress is a widely embraced content management system because of its magical simplicity. But don’t make the mistake of assuming WordPress […]
Social Media News
Every year, there are changes happening in social media marketing. It continues to be an important part of marketing for businesses of all sizes, so it is important to stay on top of the shifts as they happen. To get the most for your brand online, make […]
At the age of 30, Mark Zuckerberg has one of the most successful companies in the world.
The co-founder and CEO of Facebook, according to Forbes’ 2014 list of the 400 richest people in the nation, is the 10th richest person in the world with a […]
Instagram is about to get a whole lot more ads.
The Facebook-owned photo-sharing service, with its new “carousel ads” feature, is now enabling advertisers to post multiple images.
Instagram users simply scroll through by swiping their finger across […]
Business & Marketing News
This phrase might change the future of marketing forever. And guess what, we, being marketers, should have seen that coming.
Since the 1850s when Volney B. Palmer opened the first American ad agency in Philadelphia, marketing (or more […]
Qualitative research is used in a wide range of areas or fields of a discipline. They are methods typically employed by researchers to gather data. This kind of research includes documenting the experiences that researchers have encountered, when studying […]
2015 is well underway and the holiday season seems pretty far away. However, now’s a great time to look back on what worked during 2014 and to consider what you can start putting into place for this year. Before you know it, we’ll be back into the […]
New Zealand has been digitally spying on its Pacific Island neighbors and sharing the data with its Five Eyes allies, the latest documents from National Security Agency Edward Snowden reveal.
According to a new article from the Intercept, all of the data […]
There’s no need to stuff the Federal Communications Commission‘s budget with extra cash to prepare for expected legal battles, says the commission’s managing director.
Jon Wilkins came under scrutiny during a House Energy and Commerce […]
Apple’s own patent licensing may be it’s biggest problem when it comes to an ongoing legal battle with competitor Samsung.
Image courtesy of (Stuart Miles)/ FreeDigitalPhotos.net
The two companies are, again, duking it out in a California […]