Search, like everything else in the world of technology, is constantly evolving. Google and Bing have become far more visual in their search abilities, categorizing results in buckets like news, shopping, images, and more. Searchers themselves have become more self-referential in their selected terms and keywords, and more and more, search is becoming a game of highly targeted words and phrases. It’s gone from being all things to all people to a much more exact science.

In many respects, however, the more search changes, the more SEO remains the same. Core tactics like stellar, relevant content and well-designed web pages, built for maximum conversion and communication, will never go out of style. By now, you are probably familiar with the tried and true must-haves in SEO; the