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FEATURED ARTICLE — August 28th, 2014

Gmail Adds Auto-Unsubscribe Feature

On August 6, Google’s Gmail announced a new feature: the auto-unsubscribe button. What is it? What does it mean for your brand’s marketing efforts? The potential implications are great; as such, it’s important that you become familiar with the feature and gain an understanding of how to adjust your marketing efforts accordingly.

Why the Focus on Unsubscribing?

Beginning in 2003 with the passage of the CAN-SPAM Act, which, among other regulations like not using false or misleading header information or deceptive subject lines, requires the senders of email marketing campaigns to clearly tell recipients how to opt-out of receiving future emails – return email addresses, opt-out buttons or otherwise – and to honor opt-out requests promptly, email marketers
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Technology News

Image courtesy of (Stuart Miles) /

Google Makes Security Audit Available

Google is aiming to prove its commitment to security by releasing a comprehensive audit report. Photo Credit: Carlos Luna via flickr Released through the company’s Enterprise site, users and the general public can peruse the SOC 3 Type II audit […]

Microsoft Introduces New Licence on Visual Studio

No matter what position someone may hold in an organization they can now keep up-to-date on a project’s development through Microsoft’s Visual Studio. The studio is Microsoft’s hosted application lifecycle management service. Upon initial […]

What Your Competition Knows about Marketing Tech

You don’t know everything about marketing technology but, put together, your competition does. If you don’t actively seek out new things, you’re either going to stay behind the curve or eventually fail from sheer stubbornness. The savviest of business […]

SEO News

Photo Credit: … intense look …. a little scary! by Laura Pontiggia Licensed under CC BY-NC-ND 2.0

Google’s Pigeon Update: What’s Changed?

You know the drill: everything is humming along as usual on the Internet, and then one morning, your SEO rankings are all wacked out. After a little research, you discover yet another unannounced algorithm change from the world’s biggest search […]

How To Win At Local SEO Optimization Through Content

There are many ways content is beneficial today for Google rankings, but one fail-proof ranking opportunity can be found in original, well-written local keyword optimized landing pages. If someone was to search for “Atlanta bathroom plumbing,” […]

HTTPS Now a Google Ranking Factor

When Matt Cutts, Google webspam fighter extraordinaire, says something, SEOs best listen. Most of the time he’s offering hints at a policy the search engine will soon adopt, and so it is with Google’s latest change in ranking factor. On Aug. […]

Social Media News

Credit: Matt Harnack / Facebook

Bandwidth Targeting Tools Allows Advertisers to Reach Facebook Users Worldwide

Facebook has debuted a new feature for advertisers enabling them to target ads to users based on their network connection — 2G, 3G or 4G — to ensure optimal viewing. The tool has become a necessary one as more and more people in countries around the […]
Image courtesy of (jscreationzs)/

Social Media Users More Hesitant to Express Views Than Others: Study

Social media users are less likely to share their opinions on controversial topics, even when offline, than those who do not use such networks, a new survey by the Pew Research Center has found. Using Edward Snowden’s 2013 revelations about the National […]

Hyperlapse Introduced By Instagram

Those worried their videos may be too long and boring finally have an app. Instagram has launched Hyperlapse, an iPhone-only application enabling users to easily create time-lapse videos. The feature is a unique app outside the regular picture-sharing […]


Business & Marketing News


How to Manage an eCommerce Site and Keep Your Day Job

Managing an eCommerce site is a lot of work, especially to start up. So how can you do this effectively while keeping your day job? Setting up an eCommerce site is tough, but luckily there are themes and services available to make it easier, like inventory […]

Amazon Looking to Expand Advertising Revenue

There’s an advertising war brewing online. While Google currently leads the Web advertising market, Amazon is looking for a bigger slice of the pie. The Wall Street Journal reported Amazon is developing a system to replace ads that come mainly through […]
Google Logo

Google Merchant Center’s New Shipping Tool: Everything You Need to Know

Recently, negative feedback started accumulating for Google Merchant Center. That feedback centered around a lack of transparency in multiple areas, but, especially relating to shipping. To combat the issue, Google Merchant Center added a new shipping […]

Other News

Photo Credit: Responsive Web Design Process by Reinier Sierag Licensed under CC BY-NC-SA 2.0

Responsive vs. Adaptive — Which Option is More Advantageous?

Responsive and adaptive — these are the two choices when it comes to Web design. Contrary to the popular belief, the two concepts are quite different from each other. Businesses should be well-aware of the differences so they can choose between the […]

Dropbox Lowers Prices, Increases Storage for Pro Users

Just call it the storage wars. Dropbox has dropped its prices to remain competitive in the ever-growing cloud storage market and has also increased storage space and added new security features for Dropbox Pro users. Under a new, simplified pricing structure, […]
Apple image — The Apple iPad.

Apple to Debut a 12.9-inch iPad

Maybe bigger really is better — when it comes to tablets, that is. Apple, it seems, agrees. The Cupertino company has plans to produce a 12.9-inch iPad by early next year, according to a report from Bloomberg. Sources told the publication that Apple […]

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