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Promoting a business can be extremely taxing, especially when you’re just getting started. If you’re into checking out marketing blogs, you’ve probably come across some information about YouTube marketing. This form of advertising falls under the umbrella of video advertising, which falls under the even larger umbrella of Internet marketing. Take a look at some specifics of this business strategy to deepen your understanding about its importance and utilize it to help popularize your products or services.

Why Online Video Advertising?

Video marketing is one of the leading advertising platforms on the Internet. People of all ages and from different backgrounds (more…)

20 Interesting Ways Colleges are Using Pinterest

Just about everyone and their mother (especially mothers) is on Pinterest these days, and we can’t blame them: it is a really cool resource for finding the very best ideas, inspiration, and all around neat stuff. So we are not at all surprised to find out that colleges and college students are joining in on ...(Read More)

Can Competitors Harm Your Google Ranking? – A SPN Exclusive Article

A client and I were Skyping this week and the topic inevitably turned to Google Penguin and the impending doom of link building *tactics*. This particular client has been having issues with rogue affiliates setting up fake link networks in order to boost their sales for my client’s products. Despite repeated warnings and/or promises to ...(Read More)

Skewering Stupidity Evil & Injustice

BackSpike is dedicated to rants on politics, business, religion, health, law and govt. Say it intelligently and we'll publish it.

Internet Trends That Will Affect Your Business This Year

We are already seeing new trends and developments in social media this year with the significant growth in popularity of interest-based sites like Twitter and Pinterest. Consumer purchasing is moving towards, and becoming increasingly influenced by, websites and social sites that share people’s passions and interests as well as customer reviews of products and services. ...(Read More)

5 Creative Ways to Use Pinterest for Business

As the new #3 social network, Pinterest’s growth is meteoric and previously unheard of. Businesses can’t get there fast enough. But how should they promote their products and services without offending the calm, grazing culture of window-shoppers delighting in gorgeous, lush photographs. It’s a challenge. Here are 5 thoughts to get you off on the ...(Read More)

If You Really Want To Make Money Online You Have To Create Your Own Products – A SPN Exclusive Article

I have been doing this online marketing thing full-time for over 10 years. I have failed hundreds of times. One of the huge advantages of internet marketing over traditional offline marketing is that you have room to make mistakes since the entry cost to start a new venture is usually just web hosting, a domain ...(Read More)

10 Ways to Brand Yourself for More Success

One thing I have learned since I have been in internet marketing is that you have to “brand yourself” in order to become successful. Branding yourself means to make yourself stand out from the rest. Be the one people remember and go to when they need your products and/or services. Build your reputation as the ...(Read More)