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FEATURED ARTICLE — September 3rd, 2014

Google Zaps European Link Networks: What It Means for Search

Matt Cutts may be on sabbatical, but Google is continuing to fight spammers without its fearless webspam leader.

On Aug. 18, the web search giant posted a notice on its Google+ page that it had busted two European linking networks for illegal practices. The note reminded website owners not to engage in those practices themselves and to make sure that any SEOs they may have hired were similarly refraining from using black hat tactics.

The bust was a reminder that even without Cutts, Google is staying on top of the webspam battle. Here’s a more in-depth look at what is behind the bust and what this means for SEOs.

Why Google Acted

The rumors started flying a couple days before the takedown that Google was targeting some European networks for a penalty. Word came
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