Site   Web

FEATURED ARTICLE — July 30th, 2015

The Big Mac Lifestyle: How McDonalds is Marketing To Their Target Audience

There are some brands that are, doubtless, kings in the marketing world.

McDonald’s falls into this category with the brand new rollout of their lifestyle products trying to capitalize on the success of a previous marketing trick done to promote their status as official sponsor of the Swedish Alpine and Cross Country Ski Team.

Although the thermal underwear was a clever bit of marketing (covered in their signature Big Mac), their new line of products seeks to bring the Big Mac over as a fashion statement, covering everything from wallpaper to bedsheets. If you’ve always wanted your clothing emblazoned with fast food, this is your chance to get officially licensed hamburger clothing.

You see, as hilarious as this might seem to the average person, you’d
Read More >


Technology News

Rufus Cuff

Workplace Wearables Market Expected to Make Great Gains

A new report shows the workplace wearables market in the United States should reach the $8.5 billion mark in less than 10 years. The report, released by Research and Markets, shows with growth in key industries such as medical and industrial the wearables […]
Windows 10

Microsoft Launches Windows 10 Site Ahead of July 29 Release Date

Microsoft is not letting up on the marketing when it comes to its much-hyped Windows 10 operating system. The software giant has posted an official launch site as it gears up for the July 29 kick-off of its new OS. The new Windows 10 launch site features […]
Amazon Launchpad

Amazon Launchpad Debuts to Bring Selling Success to Start-Ups

Amazon is making it easier for start-ups to gain the attention of prospective customers with its new Amazon Launchpad. Amazon today debuted its Launchpad program enabling start-ups to more easily launch, market and distribute their products to Amazon customers […]

SEO News

SEO Targeting

How Video Content Can Improve SEO and Lead Generation

As it currently stands, images rule the roost for online visual content. Without captivating, funny, and relevant images attached to the top-notch content you have created, it is likely that its reception online will be next to nil. Audiences are so heavily […]
man with magnifying glass

New Search Engines That Could Revolutionize The Internet

Google might have revolutionized search, but with its advertising philosophy and suspect privacy policy, the Big Guy is falling out of favor with end-users. At the turn of the year when Yahoo switched to Firefox, the Big G lost a massive 20 percent of […]
SEO Targeting

Today’s Most Powerful and Effective SEO Tools

SEO is a rapidly changing, and at times, in a highly challenging environment. In the blink of an eye, rules change, tools die off, factors are weighted differently, and marketers are left scrambling to formulate a new game plan. Over the years search […]

Social Media News


Top Tips to Score More Customers With Your Website

Marketing has changed a lot in the past 10 years thanks to the Internet, yet service remains the biggest factor in winning customers. Efficient Service is the Topmost Driver No amount of marketing can replace poor service or faulty product. Every site […]
Twitter front desk

Strong Figures Not Enough For Twitter

In 140 characters or less, spell a social network that’s struggling to find its place. Actually, it doesn’t even take 140 characters, it’s only seven: Twitter. Things in the Twitterverse seem to be taking an odd spin as the second quarter […]
LinkedIn Pen

LinkedIn Promises to Cut Back on E-mails

LinkedIn has vowed to take up less space in the inboxes of its members. The professional social network is cutting back after receiving complaints from users of too much contact. “Many of you have told us that you receive too many e-mails from LinkedIn,” […]


Business & Marketing News


Joint Ventures Aren’t Just for Coaches

As an entrepreneur and small business owner, no doubt you have attended many marketing Webinars, read a lot of marketing books and listened to podcasts etc all so you can learn more about how to market your business. During your quest, you have probably […]

Marketing on a Dime: Attracting Customers on a Budget

In the old days of marketing, if you had to attract customers on a dime, you were in hot water, because you couldn’t hire anything for a dime. Luckily, the Internet came along and made it easy to plan and execute a marketing strategy on a budget. […]

Starting Your Marketing Plan

A marketing plan sets out what you want to achieve and how you plan to do it. It helps you focus on the activities that will move you closer to your marketing goals and minimize the ones that keep you busy with small feel-good wins that do little to […]

Other News

Facebook’s global head of diversity Maxine Williams speaks during a training session.

Facebook Sharing Anti-Bias Training to Help Other Companies

Facebook may still be struggling to be more diverse in its hiring, but the social network is taking some steps toward change. The company today published a series of training videos aimed at eliminating biases in the hopes of helping more companies be […]

Motorola Introduces Three New Flagships to Boost Smartphone Line

Motorola is subscribing to the ‘if it ain’t broke, don’t fix it’ mentality with updates to its flagship devices the Moto X and Moto G. The Moto G The latest edition of the Moto G offers the usual low price and features but with updated specs such […]

Not on Instagram? You’re Missing Out on 300 Million Customers (and Growing!)

With over 300 million active users, Instagram is fast becoming one of the most popular social media networks. You may have heard that it’s the hottest social platform to promote your business today, with more active users than LinkedIn, Pinterest, and […]

Daily Videos