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FEATURED ARTICLE — September 2nd, 2014

What You Don’t Know About Bad Online Reviews Can Hurt You

Back in the day, before the advent of the Internet and the computer age, I had the dubious honor of receiving a call from a local businessman inquiring about the cost of our marketing services. It didn’t take me long to realize that his attitude was dripping with condescension. All of 23 years old, short on patience and big on insolence, I had the audacity to accuse him of just “shopping.” Well! Livid is hardly a strong enough word to describe his reaction at having been caught in the act, an insult for which he threatened to report me to the Better Business Bureau.

Fast forward to today, such a conversation would never have elicited that kind of response from me. First of all, experience has taught me that the customer is king, no matter how pompous his conduct. Secondly, shopping
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