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FEATURED ARTICLE — September 16th, 2014

Facebook’s Crackdown on Spam: Three Tips for Staying on Top

On Aug. 25, Facebook made an official announcement that they would be reducing the visibility of “click-bait” in user newsfeeds. As a brand manager, how will it affect your social marketing efforts? How can you stay on top?

The News

In a blog post, Facebook described improvements to the network that would affect link sharing and click-baiting. While the link sharing update is more design-related than anything else, the click-baiting announcement garnered serious attention.

In social networking terms, “click-baiting” refers to links that are published with attention-grabbing headlines without much depth. These posts come in a variety of forms, but the most popular examples include:

“You’ll Never Guess What Happened When…”

“This Celebrity Made
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BREAKING NEWS

Technology News

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Germany Wants Google to Divulge Secret Algorithm

Germany wants Google to be more transparent about the workings of its secret algorithm that creates its search engine rankings. The idea comes from German justice minister Heiko Maas, who says the technology titan has “extraordinary” power in Europe […]
The Honeywell Wi-Fi Smart Thermostat.

Top Three Easy Smart Home Upgrades

Smart home technology offers ways to make your home more state-of-the-art than the Jetsons’ abode. They can offer better energy efficiency, innovative security systems and a myriad of added conveniences to your living space. The multitude of choices […]
iPhone 6

Apple Sets Record, Sells Out of iPhone 6 Pre-Orders in 24 Hours

Apple has set a new record. The Cupertino company received more than four million pre-orders for its iPhone 6 and iPhone 6 Plus in just 24 hours. The high demand means the orders placed so far have surpassed Apple’s pre-order supply. As a result some […]

SEO News

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15 Tips on How to Use Long-Tail Keywords in Your Web Content

Keywords continue to evolve as search engines become more precise in their mission to hand users the most relevant and highest quality results to their search queries. In recent months, we’ve heard a great deal about long-tail keywords. They’re practically […]
links

Why Link Earning Trumps Link Building

Do you remember the first time you ever earned money from a job? Perhaps you worked at a fast food restaurant, or maybe you mowed a neighbor’s lawn. Getting that first paycheck was a thing of beauty. When you bought your first ice cream cone or […]
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Three Ways to Tell if You’ve Been Targeted by Negative SEO

Many businesses work hard to cultivate strong, positive SEO rankings but, when competitors engage in attempts to thwart them, the results can be significant. Negative SEO occurs when a company or individual builds large numbers of “spammy” links to […]

Social Media News

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Three Ways to Use RSS Feeds to Power Your Twitter Account

Finding the time and resources to keep Twitter updated can often be a challenge for the average business owner. So I’m always on the look out for tools that can help with the process and take away a lot of the grunt work. One way to do this is through […]
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Facebook Name Policy ‘Harming’ Drag Queens, Other Adult Performers: Petition

Facebook’s real name rule is dragging some of its members down. It is that policy — which forces performers such as drag queens to use their legal names rather than the names they are known by on stage — that has become the subject of an online […]
google+

Google+ Social Media Strategies – What You Need to Know

No social network invokes the fear, confusion, and outrage that arises when someone mentions Google+. It’s the most controversial platform out there these days, in part because so many business owners can’t seem to quantify if it’s worth […]

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Business & Marketing News

Photo Credit: Workshifting: Becky, Senior Marketing Specialist by Citrix Online Licensed under CC BY-NC-ND 2.0

Virtual Staffing: Common Client Concerns

In this fast-paced era of increasing globalization and international business, the concept of going virtual for your business operations is not unheard of. Along with your in-house employees, you may have several team members working in different parts […]
business

Why You Should Ignore the Top Three Objections to Adding ROI Selling Tools to Your Website

I truly believe in the power of ROI tools to enhance a sales team’s ability to close more deals. (If I didn’t, I wouldn’t be in the business of selling them.) However, not everyone agrees with me.  In fact, inside LinkedIn group discussions, I’ve […]
Adobe Connect

The Top 8 Platforms for Webinars and Virtual Events

Webinars and virtual events have become mammoth money makers on the web. Frost & Sullivan, in fact, have predicted that web event revenues will skyrocket to $628.4 million dollars by 2016. This reflects a five-year compound annual growth rate of over […]

Other News

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Microsoft Buying Minecraft Creator for Whopping $2.5B

The rumors were true: Microsoft is indeed buying Swedish company Mojang, the maker of popular video game Minecraft, for a cool $2.5 billion. The acquisition, which is expected to close late this year, is a major coup for Microsoft and a boost for its […]
Android One

Google Debuts Android One Program in India

Google today launched its Android One initiative in India. The goal? To provide Smartphones that cost less than $100 to high-demand emerging markets. “There are three big reasons why it’s hard for people in countries such as India, Indonesia or the […]
Photo Credit: 401(K) 2012 via flickr

Unseen Toll: Wages of Millions Seized to Pay Past Debts

By Paul Kiel, ProPublica, and Chris Arnold, NPR This story was co-published with NPR. Back in 2009, Kevin Evans was one of millions of Americans blindsided by the recession. His 25-year career selling office furniture collapsed. He shed the nice home […]

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