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FEATURED ARTICLE — June 27th, 2018
5 Social Media Marketing Trends That Will Dominate 2019
1 million of active users join various social media platforms everyday – nowadays there are about 3.03 billion active users worldwide. It’s criminal to ignore such a large audience, and brands already know that – they are not paying $40 billion for nothing. And that’s just money spent on social media advertising, not mentioning investments in other social media marketing tactics.
Image Source: https://imgur.com/aw9LkpE
Social media keeps changing and evolving – and social media marketing has to evolve with it. There have already been a few major incidents this year that will undoubtedly affect social media marketing, the Cambridge Analytica scandal and the introduction of GDPR to name some. So, with the year 2018 half gone, let’s look at some emerging trends that you need to hop on right now.
Social listening
What is social listening?
Simply put, social media listening is an act of using a tool to listen to what is being said about a brand (or any other keyword or set of keywords) across social media and the web. It’s kind of like Google Alerts on steroids – and in this case, steroids are various extremely useful features such as analytics, sentiment analysis, influencer search and many others.
Why does it matter?
Social listening is becoming a must for any brand out there. It’s no longer enough to just monitor your @ mentions. According to a study by Brandwatch, 96% of the people that discuss brands online do not follow those brands’ owned profiles. So it’s highly probable that you’re missing about 90% of conversations revolving around your brand. What’s more, if you fail to respond to a mention, consumers will bail in 78% of the cases. This means that companies need to go beyond their own channels... Read More
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