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FEATURED ARTICLE — July 7th, 2015

Five Tips for Getting Rid of Unnecessary Touchpoints on the Social Media Conversion Funnel

Conventional wisdom says to add as many touchpoints as possible to your customers’ buying journey — but what about the touchpoints that get in the way? There is a long road to travel between discovery and retention, and along the way, buyers often run into touchpoints that hurt more than they help. Leaky social conversion funnels are much easier to plug when they aren’t littered with clumsy, unnecessary touchpoints.

1. Skip Affinity Groups and Target Influencers Instead

Affinity groups can act as top-of-the-funnel roadblocks. Buyers visit and join affinity groups at the point in their purchasing journey when they’ve already decided to buy a product, but just want some extra confirmation and advice. Let’s say someone wants to buy crystal Champagne flutes
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BREAKING NEWS

Technology News

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Casio Announces Plans for Smartwatch

So many companies are coming out with Smartwatches it only makes sense that, finally, a company known for its watches is finally entering the fray. The Apple Watch Edition will celebrate its one-year anniversary when Casio introduces its Smartphone. After […]
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BMW Testing Hydrogen-Cell Powered Vehicle

BMW is taking a page out of The Doobie Brothers’ songbook — it will be taking to the streets to test its newest innovative idea. The German automaker announced earlier this month it will be testing its new hydrogen-cell powered vehicle on public […]
By Bizking2u (Own work) [CC-BY-SA-4.0], via Wikimedia Commons

Relying on Crowds to Fund the Internet of Everything

A favorite source of financing for many Internet of Everything (IoE) startups is crowdfunding—specifically Kickstarter and Indiegogo.  It’s proved to be an effective way both to raise seed money and get a feel for potential market enthusiasm, as […]

SEO News

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Google Analytics: The Numbers You Need to Know

When you hear the words “analytics report” certain online programs and stats more than likely come to mind. While these programs and services are extremely valuable marketing assets, most businesses do not understand how to gain a full view […]
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Why You Don’t Have to Use Nofollow in Your Content Anymore

  The no-follow tag has been in existence for over ten years now, and ever since the day it was introduced to now, people have actually been misusing it. Originally, nofollow was designed as a means of combating spam, and giving more credence to […]
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The Latest Major Google Shifts: Why Your Content Must Be HTTPS

What exactly is HTTPS? Well, it’s a protocol used to establish a secure connection between a user and a server. By enabling an HTTPS connection you create a trustworthy link between your server and the user, thereby making it virtually impossible for […]

Social Media News

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Eight Tools to Increase Your Social Media Presence

Maintaining an active presence on social media is no easy task considering the sheer number of platforms. Constantly updating your various accounts with relevant and interesting content takes a lot of time, something most businesses cannot afford. However, […]
Image courtesy of (Stuart Miles) / FreeDigitalPhotos.net

Prepare to See More GIFs Via Facebook Messenger

If you’re a fan of GIFs, Facebook Messenger is about to become a lot more enjoyable for you. Facebook is reportedly testing a GIF button within its Messenger app that enables users to send an animated image with two taps of the finger, TechCrunch is […]
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The Human Factor: Creating Trust Between Companies and Their Customers

When people look for new restaurants to try, where do they look?  When they want to try a new salon, who do they ask?  When they decide they are really going to give skydiving a try, how do they decide which sky diving company is best? The answer? They […]

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Business & Marketing News

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Small Acts of Kindness That Grow Your Bottom Line

Have you ever gone out of your way to make someone feel special? When Daniel and I were involved in KindActs, a local Random Acts of Kindness Foundation chapter, it was our mission to spread the word on how powerful acts of kindness can be on others. It’s […]
Photo Credit: Stuart Miles via freedigitalphotos.net

Creative Tips: How to Get Testimonials and Reviews for You Website

When a potential customer encounters your website for the first time, there are few actions you want him or her to undertake. To do this: Make sure you offer the needed product or service; Make sure the pages are responsive enough, and Encourage online […]
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10 Ways to Creatively Design Your Business Twitter Profile

Twitter is such a great social media tool, isn’t it? It connects you with your audience, helps you reach a wider one, and makes it incredibly easy to go with the trends. When used right, it can be a powerful social channel for your business, and can […]

Other News

Michael Stonebraker giving the 2015 Turing lecture.
Photo by David Monniaux.

Trailblazer & Pioneer of Data Base Research: Michael Stonebraker

Michael Stonebraker, often cited as the “father of the modern relational database”, is Adjunct Professor at MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL). A pioneer of data base research and technology, Stonebraker […]
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Ad Button Popping Up for Twitter Mobile Users

Twitter is pulling out all the stops to better monetize its site with a new ‘Twitter Ads’ button. The button is now prominently displayed on the profile pages of iOS and Android app users. It is placed next to the ‘Edit profile’ button, the account […]
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Selfies and Fingerprint Scans Could Become Part of Online Shopping With Your Mastercard

MasterCard has a solution to making online payments more secure — it’s called the selfie. The credit card company is currently working on technology to link images of people’s faces to their accounts. Once the technology is implemented, customers […]

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