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FEATURED ARTICLE — December 7th, 2016

How to Track Your LinkedIn Content Engagements

LinkedIn is a fantastic place to publish content. In addition to being a highly visible platform, it’s also a highly professional one, where people come to gather and share relevant industry news and more.

Despite the fact that LinkedIn is so powerful, though, it can be difficult to track, and this commonly leaves people in the lurch when it comes to figuring out who is interacting with their content and who’s not.

Fortunately, there are many smart ways to use LinkedIn’s newest publishing features to discover who is interacting with your content and optimize your posts accordingly.

Read on.

5 Smart Ways to Optimize Your LinkedIn Content

Whether you’re a busy enterprise-level company, or you’re working to get a small business off the ground, there
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BREAKING NEWS

money

Japanese Technology Tycoon Pledges $50B Investment in U.S.

SoftBank CEO Masayoshi Son this week promised to invest $50 billion in American technology start-ups, creating 50,000 new jobs in the U.S. Masayoshi Son The Japanese billionaire, a well-known technology investor, made the pledge after meeting with… Read More
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LinkedIn Introduces Messaging Conversation Starters

LinkedIn wants to take the awkwardness out of striking up a conversation with a potential employer or business contact. The professional social network has launched personalized conversation starters in LinkedIn Messaging, a new tool that offers up inspiration… Read More
LinkedIn CEO  Jeff Weiner , Microsoft CEO Satya Nadella and chairman of the board.

Microsoft Gets EU Approval on LinkedIn Acquisition

The European Union has given the green light to Microsoft’s acquisition of professional social networking site LinkedIn. The Redmond firm has also received clearance from the United States, Canada, Brazil and South Africa, handing the software… Read More

Technology News

Pebble TIme Round

Pebble Confirms Acquisition by Fitbit

Smartwatch maker Pebble is shutting down its product lineup after being acquired by wearable technology firm Fitbit. Rumors have been running rampant since last week when a number of media outlets reported a potential Pebble acquisition by Fitbit. The… Read More
Netflix

Analyzing Netflix’s VPN Ban 6 Months Later

When Netflix rolled out to more than 130 countries at the beginning of this year, many people in those countries were overjoyed. Then, two months later, many of them were not. Netflix isn’t the same in every country. Each has its own catalog of… Read More
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AT&T Teaming Up With Intel, Ericsson for 5G Wireless Testing

AT&T is partnering with Intel and Ericsson to test what the telecommunications company is calling “the first U.S. 5G business customer trial.” The trail will make use of millimeter wave (mmWave) technology to power a 5G network experience… Read More

SEO News

SEO Targeting

5 Reasons Why You Should Invest in SEO

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Is Mobile Indexing a Possible Game Changer?

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content-is-king

Google Killed My SEO Business — But Article Marketing Kept My Websites Thriving

If you are interested in getting into Google’s good graces, you probably live-and-breathe links all day long. You may spend most of your day trying to get your links placed in various websites, just so that you can get the opportunity to make sure… Read More

Social Media News

Flickr photo by Maria Elena

10 Amazing Facts About Facebook

When Facebook was launched in February 2004, it went on to become the juggernaut of social media. Before Facebook became a force to be reckoned with, the social media platform that was the ‘in-thing’ was MySpace. If you wanted to be cool, you… Read More
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Pinterest Unveils Showcase, Enabling Brands to Customize the Story of Their Business

Pinterest is handing brands a new way to introduce themselves to potential fans and followers. Dubbed Showcase, the new tool enables brands to “shape the story” of their business. Your showcase can be found where the stack of your most… Read More
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Twitter Snaps Up Yes, Makes Its CEO Product Chief

Twitter is gaining a social app start-up and a new vice-president of product all in one go. The microblogging firm announced its acquisition of Yes on Thursday as well as the instalment of its CEO and founder Keith Coleman in the long vacant position… Read More

Infographics

Business & Marketing News

Writing, Blogging

Crafting Headlines That Draw Readers In

Have you been craving viral headlines? No matter how superb they look in a doc, are yours just not getting the attention you think they deserve? I’m here to help you out. Today, you’ll learn how to create viral-worthy headlines that grab readers’… Read More
Image courtesy of (arztsamui)/ FreeDigitalPhotos.net

Improve your Mobile Commerce Checkout Process with these UX Design Tips

In recent research into the eCommerce checkout processes, Baymard Institute found that 68.8 percent of buyers abandon their cart before making a payment. That’s a staggering number. After taking the time to find products and add them to their cart,… Read More
marketing strategy

4 Content Marketing Trends for Business Owners in 2017

As we approach 2017, it’s interesting to think about where we’re headed in the coming year when it comes to marketing our business. All business owners want to stay on top of their game by being prepared for what’s ahead but in today’s… Read More

Other News

Photo Credit: Intel Free Press via flickr

Google to Power 100 Percent of Services With Renewable Energy

Google today announced its plans to power all of its data centers and offices with renewable energy in 2017. Google senior vice-president of technical infrastructure Urs Hölzle said the tech giant will purchase enough renewable wind and solar energy… Read More
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Supreme Court Sides With Samsung in Apple Damages Case

The U.S.’s highest court today ruled in favor of Samsung in its long running patent infringement case with U.S. iPhone-maker Apple. The iPhone 6S The Supreme Court threw out the $399-million penalty an appeals court had handed the South Korean… Read More
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Never Wait in Line Again With Amazon Go

eCommerce king Amazon today debuted Amazon Go, a new store that abolishes the traditional checkout. “Amazon Go is a new kind of store with no checkout required,” reads the Amazon FAQ page. “We created the world’s most advanced shopping… Read More

PRESS RELEASES

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Apple Dominates List of Companies to Avoid Calling Over the Holidays

Google can now tell you how busy a store is before you enter, but not everyone is shopping in malls this time of the year. In fact, online sales are projected to surge by almost 20 percent in the next month, so what about those pesky customer service… Read More
Image courtesy of (Stuart Miles) / FreeDigitalPhotos.net

Latest Data Breach Highlights Dangers for Businesses

Last weeks’ revelation from Three Mobile of the compromise of data on six million of its customers via the inappropriate use of an employee login provides the starkest evidence yet of the threat facing companies from within. Despite the threat of being… Read More
Cloud Security

Enterprise Execs to Spend 34% of Their IT Budgets on Hosting and Cloud Services in 2017

NEW YORK – According to 451 Research’s Voice of the Enterprise: Hosting and Cloud Managed Services study, enterprises currently spend 28 percent of their total enterprise IT budgets on hosting and cloud services. Next year, that number is expected… Read More

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