FEATURED ARTICLE — September 26th, 2018

5 Key Factors to Consider When Choosing Contact Management Software

By Brendan Harding

Your contacts are the foundations of your success

You’re looking for the perfect contact management software, but you don’t know where to start?

By choosing a smart sales CRM – complete with a host of integrated contact management tools and features – you’ll already have taken a giant step towards success.

Your business is centred on a constant flow of communication between you and your contacts. These contacts are the foundations of your success, and they need to be treated with the care and attention they deserve.

Your contacts need to be organised, in one central location, loaded with all the relevant information, offering access to all associated communication history, and giving sales teams the ability to share ownership and information. Your CRM should be the go-to place for every aspect of a great contact management strategy.

Bad contact management can damage your business

In the same way as making a bad first impression can determine a future relationship, bad contact management can be detrimental to your businesses success.

Poorly designed CRM software is usually little more than a glorified rolodex or pocket address book, without the features you need to manage the ever-increasing number of tasks associated with keeping your prospects and your customers onside.

You need a CRM that’s capable of easily reaching out to your leads and customers in the smartest possible way:

Be aware of, and have easy access to all their contact details, such as email, telephone, social media accounts, and physical address

Differentiate your contacts between ‘People’ and ‘Companies’

Have access to all communication history and file sharing

Be able to easily filter and segment your... Read More