FEATURED ARTICLE — February 19th, 2018
In my early days as a marketer, I used to dream about having an unlimited budget to implement all my ideas. OK, let me be honest: I still do that sometimes. I do it for my own digital marketing agency, Idunn, as well as for clients whose businesses I truly believe in.
But unlimited budgets are just that: a dream.
Even the biggest corporations in the world have a limited budget (albeit the limit is quite high).
So I snap out of it and work on coming up with the best strategies within the budget our clients or I have.
And you know what?
It’s actually quite rewarding!
I love looking back on how much we managed to achieve with so little. We work with a lot of bootstrapping startups, so we actually have a knack for making things work on a tight budget.
SEO on a budget is by far one of the most challenging and common issues of small and medium-sized companies. But it doesn’t mean it can’t be done.
5 tips for excellent SEO results on a budget
Let’s take a look on how we can maximize optimization even with budget constraints.
1. Take a close look at your keyword strategy
I wrote a lot about choosing the right keywords here, but let me summarize this for you: try to go for keywords that are both easy to rank for and relevant for your business.
Here’s an example: it’s hard to rank for “hotel in Paris”, but you can rank for “hotel near the Eiffel tower” much easier. This comes with the added bonus of sending you qualified leads aka the people who are most likely to book your hotel.
Granted, you will get less visitors than if you rank for “best hotel in Paris”. But the strategy above won’t cost you an arm and a leg. And, after all, why should you care about the visitors...
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