Site   Web

FEATURED ARTICLE — January 27th, 2015

Six Online Marketing Musts for 2015

Online marketing changes from year to year and 2015 is no exception. Sometimes keeping up with all the changes and advancements can be a daunting task. New innovative ideas come alive and old ideas get more attention and power while some just dry up and blow away.

We can surmise that marketing methods such as social media and SEM will never go away but changes will take them in different directions. We need to be aware of those new directions so we don’t get lost in our marketing efforts.

Below are some of the major marketing trends for 2015 and how some of them will be changing.

1. Search Engine Marketing (SEM)

Search engine marketing includes strategies such as search engine optimization and paid search engine advertising. According to the Search Engine Journal,
Read More >


Technology News


What Companies Can Learn From GE’s Use of 3D Printing?

For many people who have noticed the growing hype surrounding 3D printing, the abilities of the technology comes as a surprise. 3D printing in its current form was invented back in the 1980s; but only in recent years has it taken the world of business […]

Adobe Releases Patch for Latest Zero-Day Exploit

Adobe Systems has issued a critical Flash Player patch to fix a flaw that enabled hackers to take control of users PCs and Macs. As Adobe said, in an advisory, the zero-day exploit is being used to circumvent memory randomization mitigations on the Windows […]

Cablevision Systems to Offer Cheap, Wi-Fi Only Phone Service

Cablevision Systems will debut a Wi-Fi mobile-phone service next month as an alternative data plan for customers of wireless networks like AT&T, Sprint or Verizon. Dubbed Freewheel, the service will offer unlimited data, talk and text for $29.95 per […]

SEO News


Top SEO Memes of 2014

1. Hard to believe, but it’s true!   2. Exactly my reaction!   3.The Google+ way!   4. True Story   5. Crime rate increasing on Page 2 of Google   6. OMG… that’s so scary!   7. Yikes!   8. Marketer – […]

Thinking Outside the Box for Content Creation: Five Tips for Mixing it Up

Whether you’re new to the content creation game or have been at it for awhile, you’ve probably recognized a need for solid website content. With the proper approach, content can drive traffic and attention while increasing your brand’s online reach […]
Photo Credit: Adikos via flickr (CC BY 2.0)

How to Create Shareable, Likeable and Organic Content

Every content marketer on the planet knows that quality content is key for driving results. Although results can come in all shapes and sizes, it all boils down to content that is sharable, likeable, and organic. If your content isn’t clicking with […]

Social Media News


How to Humanize Your Social Marketing Efforts

People choose to do business with people they like. You can have an amazing product, but if you don’t appeal to your target consumer then it is unlikely to be a success. An important part of creating a successful brand online is to be likeable. […]
LinkedIn profile

Ten Buzzwords that are a Buzz Kill for Your LinkedIn Profile

If you don’t want to sound like everyone else on LinkedIn, listen up! The professional social network has released its annual list of the most over-used words in LinkedIn profiles across the world. In 2014, top honors go to ‘Motivated’ as the most […]
Pinterest promoted pins

Pinterest Gives Advertising a Boost With Purchase of Kosei

Pinterest has purchased ad tech firm Kosei to acquire “some of the best minds in machine learning and data science.” Kosei’s technology has the ability to not only make personalized product recommendations, but create a system that contains more […]


Business & Marketing News


The Rise of Mobile Shopping in the Age of Consumerism

Early advances in technology made in the late 1980s set in motion a series of events that would result in a shrinking of the global village, forever changing the way that people progressed through the buying decision process. As new vistas of connectivity […]

How Important is a Business Brand Tagline?

Your business brand tagline is the first thing your customer sees about your company after your logo. This makes it an essential component of your branding strategy that must align with your business goals. Customers will make a quick impression about […]

Making Your Online Customers Happier in 2015

The 2014 shopping window is over. Now is the time to start thinking about 2015 and how you are going to boost the online customer experience through a series of eCommerce, B2B, B2C tools and strategies. There are plenty of online retail trends that will […]

Other News

iPhone 6

Apple’s iPhone 6, 6 Plus Dominate U.S. Sales in 4Q

Apple dominated the U.S. Smartphone market in the fourth-quarter of 2014 thanks to the introduction of its iPhone 6 and iPhone 6 Plus handsets, according to new stats from research firm Consumer Intelligence Research Partners (CIRP). The Cupertino company […]
Android Google

More Than Half of Android Users Vulnerable

There’s a good chance — more than 50 percent — if you’re an Android user you’re vulnerable to a security flaw. Image courtesy of (Stuart Miles) / There’s an even better chance — 100 percent, in fact […]
Image courtesy of (pakorn)/

North Carolina Cities Make Google Fiber List

Google Fiber may next be coming to North Carolina. Google is hosting events in both Raleigh-Durham and Charlotte this week, likely to announce that Fiber construction in slated to begin in both regions this spring. A number of media outlets received invitations […]

Daily Videos