If you have been working the Web for any length of time, then you know the search engines frown on what is known as “black hat” techniques.   This technology has been used to exploit search engine algorithms since the first search engines appeared. The reason black hatting used to be so popular was because it could move your website onto Page 1 in a hurry.

Before the turn of the century, black hatting was practically a requirement since the practice was so prevalent.  However, during the past few years, search engine operators have designed their spiders to search and destroy anyone employing black hat techniques.  In fact, the past half dozen updates on Google have been designed specifically to crack down on sites that are still employing these techniques.

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