FEATURED ARTICLE — September 24th, 2018
It’s been six years since Maile Ohye (Developer Programs Tech lead at Google) said that one of the biggest SEO mistakes is not being agile. In her own words: “The advantage of having an agile SEO cycle is clear. Aim to be agile.”
Not clear enough for you yet?
That’s what we’re here for.
What is agile SEO?
“Agile is a time boxed, iterative approach to software delivery that builds software incrementally from the start of the project, instead of trying to deliver it all at once near the end.”
Yes, the agile methodology is typically applied to software development.
Briefly put, it means that you break the work on a project in smaller cycles called sprints. They typically take around two weeks.
Why does it work?
Well, the main reason is that you get to see and mitigate problems and risks in your project before they become catastrophic. Instead of waiting until close to delivery date to diagnose what went wrong and what can be improved, you do it continuously.
How does this translate to SEO?
The agile methodology can be easily translated to any industry. When applied to SEO, it means that you should focus on one thing at a time, nail it and only then move on.
Let’s see what this approach can do for your SEO strategy.
Why do you need agile SEO?
First of all, it’s about resource buy-in. Irrespective of the size of your company, you need a CMO, a VP of something or a CEO to agree to allocating resources for SEO.
When you slap these decision-makers with a long-winded plan (read: a 50-slide PowerPoint) about the long-term benefits of SEO, you’ve already lost them.
But if you ask for less resources to accomplish one small SEO goal (and you...
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