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FEATURED ARTICLE — September 19th, 2014

Google’s HTTPS Challenge: Making the Right SEO Choice

If you’ve heard the latest news from Google that HTTPS sites may see a slight boost in rankings, it was a long time coming. Google has been flirting with the idea of rewarding more secure sites using HTTPS for well over a year now, and in early August, they made it official.

Before you dive in to redo your HTTP site into HTTPS, however, make sure it’s worth your while. Not every site needs to be in HTTPS, and not every HTTPS site will see a boost in SEO. Read on to learn where you fall in the fray.

Google’s Decision to Give Preference to HTTPS

In March of this year, Google’s master of search, Matt Cutts, made a telling statement at SMX. He stated flat out that he’d love to see SSL become an integral part of the search algorithms, thereby giving
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Technology News

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The Power of Mobile Apps and Analytics in Times of Crisis

During times of crisis, such as violent conflicts and natural disasters, cities, buildings, and homes aren’t the only things that get torn apart. It’s more common than not for family members to go missing in action during such devastation. In the […]
AirVR

Strap Your iPad to Your Face and Experience Virtual Reality

If you’ve ever dreamed of being able to attach your iPad to your face, well, your dreams may soon be a reality. Make that virtual reality — because that is the goal of AirVR, a headset that uses the iOS Retina abilities of iPads and iPhones to offer […]
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App Usage on the Rise, Music Apps Most Popular

App usage is on the rise. In fact, so many people are using mobile so often that the time spent using apps now exceeds time spent on the Web via desktop, according to new data from Localytics. Overall time spent in-app has risen 21 percent with users […]

SEO News

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15 Tips on How to Use Long-Tail Keywords in Your Web Content

Keywords continue to evolve as search engines become more precise in their mission to hand users the most relevant and highest quality results to their search queries. In recent months, we’ve heard a great deal about long-tail keywords. They’re practically […]
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Why Link Earning Trumps Link Building

Do you remember the first time you ever earned money from a job? Perhaps you worked at a fast food restaurant, or maybe you mowed a neighbor’s lawn. Getting that first paycheck was a thing of beauty. When you bought your first ice cream cone or […]
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Three Ways to Tell if You’ve Been Targeted by Negative SEO

Many businesses work hard to cultivate strong, positive SEO rankings but, when competitors engage in attempts to thwart them, the results can be significant. Negative SEO occurs when a company or individual builds large numbers of “spammy” links to […]

Social Media News

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Has Social Media Become the Most Important Way to Advertise?

How is it possible? Unlike traditional marketing, social media advertising has made it easier for business managers to sell their products, services, or content to online users with less effort and money. No need to turn on your TV or grab your local […]
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Facebook Firm on Real Name Rule, Despite Pressure from Drag Queens

Facebook is refusing to change its real name policy — and that stance has a number of San Francisco drag queens, LGBT rights supporters and other activists seeing red. The drag queens and their supporters came away from Wednesday’s meeting with the […]
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How You Can Harness the Power of YouTube

Are you eager to convert more prospects into customers? A study released by VentureBeat in September 2014 indicates that YouTube might be the perfect way to attract new customers, get them interested in your products and/or services, and encourage them […]

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Business & Marketing News

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What Is Flipora and How Will It Help Web Content Discovery?

People are always looking for great new ways to surf the Web and find perfect content to enjoy. Many people rely on things such as StumbleUpon and others just peruse Facebook and Twitter by following people who post things they find interesting. However, […]
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What the Future Holds for Business Communications

If you business owners in 1995 — an arbitrary year — what the future held for business communications, their answer likely would have included a telephone, a fax machine and the postal service. Now that nearly 20 years have passed, it’s usually […]
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Steps Managers Can Take to Improve Team Engagement

The more engaged your employees are, the better it is for your organization. Engaged employees are more productive, and more willing to put in extra time and effort to make a project succeed. Engaged employees also tend to remain in their jobs longer, […]

Other News

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Indiegogo Launches Endless Funding Campaigns

Funding to infinity. That could be the slogan for Indiegogo’s newest project, campaigns without a deadline for funding. It’s a unique approach to the growing popularity of source funding and Indiegogo is the first of the crowdfunding sites […]
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Net Neutrality Under Fire Again

Net neutrality was under the microscope again this week with some senators calling for the plan to be scrapped while the Federal Communications Commission chairman defended parts of the plan. FCC Chairman Tom Wheeler Using concerns over reduced investment, […]
Photo Credit: People Love Us On Yelp by Michael Dorausch Licensed under CC BY-SA 2.0

Yelp Pays $450,000 to FTC to Settle Child Data Collection Complaint

Yelp will shell out $450,000 to settle U.S. Federal Trade Commission charges that it allowed children under the age of 13 to register through its apps. The FTC on Tuesday levied a complaint against the ratings service accusing it of improperly collecting […]

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