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FEATURED ARTICLE — September 29th, 2016

Could The Future Of Content Marketing Be More Content, Not Less?

Less is more.

Quality, not quantity.

You’ve heard it before.

Both of these are used to define content strategies. You’ve had it drilled into your head that it is more important to create valuable content rather than volumes of content.

While this was true, a new study released may be changing the way we all think about content marketing; and that means revising our existing strategies.

Before you toss out your current strategy, you must first understand what I mean by “more content.” Adding more content is great, but only if you implement a solid plan to create all of that wondrous content in the first place.

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