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FEATURED ARTICLE — October 20th, 2014

Google’s Answer Boxes: Damaging Your Search Results?

Google’s main mission has always been a clear one: Give searchers what they’re looking for. That’s a simple goal with a very complicated road map. Until recently, the main form these results have always taken is a list of relevant sites. Showing they are anything but static, Google has mixed things up, resulting in some significant implications.

Now, when searchers embark on more common keywords queries, something called an “answer box” appears. Do a search for “direct marketing” and you’ll see what I mean. These answer boxes offer brief descriptions for commonly searched terms, often pulling content from Wikipedia.

They seem innocent enough, no? Just a bit of dictionary-like definitions for searchers to possibly answer their questions
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Technology News

Image courtesy of (Boians Cho Joo Young) /

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