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FEATURED ARTICLE — June 29th, 2015

Content Marketing Tools for Unique Content Generation

Unique, high-quality content is at the forefront of every marketer’s mind these days, and with good reason. Most of us have heard the words “content is king” more times than can we care to admit. Every marketing website, blog, podcast, and pundit stresses this point to redundancy. But the truth is, content really is the most effective form of marketing today, and the numbers prove it.

Content marketing is not going away anytime soon, so for those who have yet to adopt this strategy, now is the time.

So with top-notch content released onto the web at an unprecedented rate, how are small businesses supposed to keep up with the competition? By employing the most innovative and uniquely engaging content marketing tools available. Check out the valuable content marketing
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BREAKING NEWS

Technology News

fibre-optic

Researchers Unlock Fiber Optic Limits

Those who have thought fiber optic transmission couldn’t get any better are getting schooled by a group of researchers at the University of California. The researchers have announced they have discovered a way to break down the data barrier in fiber […]
Image courtesy of (adamr) / FreeDigitalPhotos.net

Spectrum Expected to Go to Larger Companies

Bigger, apparently, is better. At least, that’s the impression given by the Federal Communications Commission‘s chairman in a recent blog post. In the post, Tom Wheeler discusses the fact the commission has heard requests to increase the market-based […]
CEO Satya Nadella takes questions from the audience at Build in San Francisco, where he spoke about developing for Windows, Microsoft’s product strategy and the company’s future.

Satya Nadella Lays Out Big Plans for Microsoft

Satya Nadella may not be president, but the Microsoft CEO sent out his own version of a “State of the Union” address to Microsoft employees. Nadella, in an e-mail sent out to all staff this week, made it clear that he is not content to sit […]

SEO News

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Conducting Keyword Research for Your Content Marketing Campaign

Keyword research and keyword optimization are not dead, although their use in SEO has evolved in recent years. The experienced content marketer understands the importance of keywords, not only in search optimization but also in content promotion and in […]
ecommerce

Will Google Let People Buy Directly From Search Results?

Google is making yet another change that could be excellent news for many businesses. How so? Google is adding a “buy” feature directly within search results to encourage searchers to buy the product they are looking for. This will benefit many small […]
Image courtesy of (arztsamui)/ FreeDigitalPhotos.net

Five Tips that Boost Sales and Search Rankings for eCommerce Sites

I’ve had my fair share of conversations with eCommerce site owners. The two issues that seem to always come up during the course of our discussions are search engine optimization (SEO) and sales. Frankly, some get it and some just don’t. Truthfully, […]

Social Media News

content-is-king

How Interactive Content Will Help Your Bottom Line in 2015

By now you’ve probably heard the phrase content is king and, if you have, it isn’t just because it’s the Internet marketer’s best weapon against the bottom line. It’s because your customers are craving quality material every time they open their […]
Tumblr

Tumblr TV Offers GIFs Galore

If you’re looking for a new way to pass the time, Tumblr may have the answer. The site has launched Tumblr TV, a looping carousel of full-screen GIFs, offering hours of entertainment. “Turn on TUMBLR TV and make your computer screen perfect forever,” […]
Facebook CEO Mark Zuckerberg, left, talks with Lars Rasmussen and Tom Stocky, the two lead engineers who made Graph Search.

Diversity Remains a Problem for Facebook

Getting diversified is obviously not an easy task for Facebook. The social network published new numbers on its efforts this week — one year after it’s original report. And, despite a whole lot of hiring in the past year, the social networking site […]

Infographics

Business & Marketing News

Image courtesy of (Ambro) / FreeDigitalPhotos.net

Five Steps to Integrating Coaching into your Talent Management Strategy

Coaching means many things to many people. Many times a certain technique that is referred to as “coaching,” isn’t really coaching at all; it’s actually counseling or feedback. For example, you may have heard or had this happen to you – a manager […]
T-Mobile CEO John Legere introduces JUMP in this 2013 company photo.

T-Mobile Wants Customers to Jump On Demand

One has to hand it to John Legere, the man doesn’t hold back. The T-Mobile president and CEO held true to form Thursday as his company unveiled a new program allowing users to swap out their phone whenever they want. The Jump On Demand program has […]
Image Courtesy of: mendhak

Four Ways to Use Cinemagraphs in Digital Marketing

This year, cinemagraphs are predicted to hit the digital world of marketing by storm. In fact, cinemagraphs will act as the “digital world’s equivalent of a glossy magazine ad,” according to Adweek. “The .gif format itself is ancient by Internet […]

Other News

Image courtesy of (Stuart Miles) / FreeDigitalPhotos.net

Workout Apps for Summer

As temperatures rise, it gets harder to head outdoors to exercise. Running, hiking, and biking are no fun when you’re baking in the sun, and spending hours on the treadmill gets tedious. Just in time for summer, here are some of our favorite workout […]
Delphi autonomous car

Google Self-Driving Car Nearly Side-Swipes Autonomous Audi: Report

Two self-driving cars were almost in a crack up on a California road this week after a Google vehicle reportedly cut off an Audi. According to Reuters, a Google-operated self-driving Lexus cut off a self-driving Audi run by Delphi Automotive as it was […]
Echo

Amazon Announces $100M Alexa Fund for Developers

Amazon is digging deep to support oral interaction between humans and machines. Dubbed the Alexa Fund, the program earmarks up to $100 million in investments to “support developers, manufacturers, and start-ups of all sizes who are passionate about […]

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