FEATURED ARTICLE — October 16th, 2017
Unlike PPC ads, organic traffic is the gift that keeps on giving. When you diminish your PPC budget, your traffic goes away. When it comes to SEO and content marketing, though, things are much better.
Sure, a website that’s updated infrequently won’t get you too far. But once you’ve gained a solid domain authority and created an editorial calendar that you stick to, the traffic is yours to have and to hold.
Evergreen content has, of course, the biggest ROI in terms of traffic, says this study. It turn out that only one-third of all the views a good blog post will get are generated in the first day (the publish date). The rest of them will come gradually, even over the course of more than one year.
So yes, we can get traffic with content marketing and SEO. But the most important question is not “how much traffic can we get?” It’s “what does this traffic bring us?”
If you’ve read my previous posts here, on Site Pro News, you already know that I advocate against vanity metrics. Who cares about having millions of page views if none of those visitors converts into a client?
For my agency, as well as for every client we work with on copywriting or strategy, we ignore such metrics and focus on what matters: revenue.
And, in SEO, there is no revenue without proper keyword research.
Let me explain:
One of the examples I’m most fond of is that of a client who contacted me after reading one of my articles here. The client needed SEO copywriting for a local business in a small town and wanted to optimize both content and blog posts for generic keywords (like ‘wedding dresses,’ for instance).
We quickly realized the client had little chance of competing with the big names in the industry (which is,...
If you’re in marketing, then you already know SEO can get quite murky. Things can change overnight, with no warning. And, sometimes, these changes mean you have to go back to basics, change, delete, re-write and so on. The latest Google update, Hawk,… Read More
If you owned a website even a decade ago, you’ll know how simple it was to introduce SEO (search engine optimization). For Google, and most other search engines, keywords were the most important factor of all which meant you could choose one keyword… Read More
It’s exciting to start your own business. You become your own boss. You don’t have to hurry to the bus every morning just so you can get to the office right on time. You don’t have to put up with the piles of work your supervisor gives you.
You… Read More
Business & Marketing News
Social media has done a lot of good; it connects people who may have lost touch or live too far away to stay in contact physically. It even helps us to meet people that we probably wouldn’t have met otherwise.
However, when it comes to writing skills,… Read More
We live in an age where data is collected about us every time we log onto our social media accounts, every time we sign an online petition, and every time we make a purchase. Data sets are being collated and the resulting big data is being analyzed in… Read More
How interesting is your content? Do you understand how important it is for you to make a secret connection with your readers?
If you can persuade your visitors to come once, then over and over, you will sooner or later be able to establish a growing fan… Read More
If you are a Wi-Fi user, you may well be vulnerable to the latest security issue.
A flaw in WPA2, a protocol that secures all modern protected Wi-Fi networks, enables hackers to access affected routers and bypass encryption to see everything its users… Read More
Honest customer feedback is an eCommerce holy grail. It might seem like a daunting prospect to open up the lines of communication between your store and shoppers, but the benefits are substantial. Shoppers are much more inclined to believe peers over… Read More
Consumer credit reporting agency Equifax has been hacked — again.
Spotted by independent security analyst Randy Abrams, the latest hack hit Equifax’s website Oct. 11. Anyone visiting the site received a prompt to update their Flash Player. Those… Read More