Site   Web

FEATURED ARTICLE — August 18th, 2017

Is a CMP the Answer to Your Digital Ad Woes?

Digital advertising has changed a tremendous amount over the past five years. There’s been a significant amount of resistance from Internet users regarding blatant advertisements and businesses have had to figure out ways to make their digital advertising strategies more authentic and organic. This has led to some significant growth in the area of programmatic advertising and, as a result, has fostered a need for Creative Management Platforms.

What are Creative Management Platforms?

The term Creative Management Platforms (CMPs) refers to the class of creative ad technologies that satisfy the overwhelming and otherwise time-intensive design needs today’s digital advertisers are saddled with in a programmatic environment that delivers countless ad iterations to a number of distinct audiences.

In essence, a CMP is used to make creative ad design possible at a large scale. It allows advertisers to tailor each individual ad to a specific audience and segment without having to manually create an array of different ad sets ahead of time – which drains the time and creative energy of in-house design teams. Basically, a good quality CMP provides the following specific benefits:

1. Cost Savings

The cost savings that a CMP provides can be significant. Not only does CMP require far less manual involvement from your employees, but it also ensures each ad is created in the most cost-effective format possible. For extremely active digital advertisers, this can save thousands of dollars a month.

2. Timely Delivery

With programmatic advertising, speed is a must. CMPs allow you to quickly and efficiently deliver a variety of ad sets without any delays or setbacks. This ensures the right message is delivered at the perfect time.

3.... Read More

SEO News


4 SEO Myths Business Owners Need to Know

“[A] website without visitors is like a ship lost in the horizon.” ― Dr. Christopher Dayagdag, CEO of Marketlink Web Solutions Inc. The Internet is revolutionary because it gives everyone who has access to it an equal voice. As beautiful as that… Read More
man with magnifying glass

3 Ranking Factors With Big Payoff Potential

Google has a lot of ranking factors. A lot. In fact, many of them remain mysterious unknowns in the SEO recipe. These are withheld for competitive purposes. Google doesn’t want its “secret sauce” copied. Though we may not know all the possible ranking… Read More

B2B Startup Link-building: An introduction

With the Google algorithm updates of yesteryear doing battle against spammy link practices, some experts considered backlinks to be a thing of the past. On the contrary, countless studies have since shown the direct correlation between strong backlink… Read More

Business & Marketing News

Photo Credit: Adikos via flickr (CC BY 2.0)

9 Tips for Writing Compelling Introductions

There are two ways article writers can grab the attention of a reader. One is an eye-catching headline and the other is a compelling introduction. Most writers and marketers know how to make headlines truly attention grabbing. What about the introduction?… Read More
marketing strategy

Angry People Shouldn’t Drive Your Marketing

There’s an awful lot of anger in today’s world. From politics, to professional sports coverage, to long lines at the neighborhood java joint, people are quicker than ever to raise their voices and snap at people. They often aim that anger… Read More

The Largest Tech Company in Each State

Tech jobs are thriving in the United States employing over 7.3 million workers annually.  This number is also up two percent from last year according to an annual analysis of the nation’s tech industry. In today’s digital age, almost every aspect… Read More

Technology News


The Future of Machine Learning Is Here

Are our machines turning into gods? So it seemed to 19-year-old Ke Jie in May. Jie, the world’s best player of the world’s oldest board game, Go, had just met his match… in the form of a program called AlphaGo. In the space of a year,… Read More

Amazon Echo’s Biggest Hardware Problems

Amazon Echo is an amazing addition to any Smart home and makes for a great start when buying Smart devices. Echo and the smaller Echo Dot still have some kinks to work out, but they’re both great Smart hubs and devices. There are software problems… Read More
customer service

4 Powerful Tools for Driving Sales

“There is no prize in sales for second place. It’s win or nothing. The masters know this and strive for – they fight for – that winning edge.” – Jeffrey Gitomer, international sales trainer and keynote speaker What Jeffrey is saying… Read More

Social Media News

marketing strategy

Major Resources for Your Market Strategies: Targeting the Client

What are the major resources for your market strategies?  How does a confident and successful entrepreneur differ from one who has tried several times and has failed? The simple answer is that the confident guy earns more money than the guy who has failed.… Read More
Social media

7 Critical Social Media Questions that Businesses Need to Answer Now — Not Later

When social media first arrived on the business landscape more than two decades ago, it was widely viewed with a mixture of skepticism, indifference, or in some cases, outright hostility. According to some self-proclaimed business pundits and gurus, while… Read More

SEO And SMO: 4 Facts You Must Know

Most bloggers and website owners/managers are well familiar with the term SEO, or search engine optimization. This is a process through which one can come higher in the search results of any relevant keywords within a search engine like Google. SMO stands… Read More