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FEATURED ARTICLE — August 27th, 2014

New Power Tools for Social Media Junkies

Social media has a bevy of naysayers, with much to complain about. Some gripe it’s too impersonal, too shallow, and too much of a time waster. The business side of the non-believers have always touted it’s not quantifiable, and doesn’t positively impact anyone’s bottom line.

Sure, there’s some truth to the flaws in social media. Yet the conglomeration of social networks now account for over 28 percent of online usage; that’s exponentially powerful. Marketers have proven that crafty social media campaigns can change a company’s reach and profits over night. Social is an undeniable force.

Because of its prevalence, there’s no lack of tools, apps, and software to help elevate your reach and simplify the process. Sites like HootSuite,
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BREAKING NEWS

Technology News

Twitch

Amazon Gets its Game Face On With Acquisition of Twitch

eCommerce giant Amazon is adding Internet video broadcast channel Twitch to the fold in a cool $970-million cash-deal. Although the actual purchase price comes in under the $1 billion-mark, sources told Reuters “some retention agreements” will push […]
Image courtesy of  (admr)/ FreeDigitalPhotos.net

Kill Switch for Smartphones to Become Law in California in 2015

California has signed into law that any Smartphone sold in the state must now include a ‘kill switch’— a type of anti-theft software allowing devices to be remotely wiped, making them useless to thieves. Gov. Jerry Brown signed the legislation Monday, […]
Amazon image

Amazon Kindle Unlimited Can’t Beat the Public Library

As a reader of three or four novels a month, purchased primarily through my Kindle Fire, I am always looking to save money on book purchases. When I heard about Amazon Kindle Unlimited, a $9.99/month service allowing you to borrow all the books you wish […]

SEO News

Photo Credit: … intense look …. a little scary! by Laura Pontiggia Licensed under CC BY-NC-ND 2.0

Google’s Pigeon Update: What’s Changed?

You know the drill: everything is humming along as usual on the Internet, and then one morning, your SEO rankings are all wacked out. After a little research, you discover yet another unannounced algorithm change from the world’s biggest search […]
globe-and-seo

How To Win At Local SEO Optimization Through Content

There are many ways content is beneficial today for Google rankings, but one fail-proof ranking opportunity can be found in original, well-written local keyword optimized landing pages. If someone was to search for “Atlanta bathroom plumbing,” […]
security

HTTPS Now a Google Ranking Factor

When Matt Cutts, Google webspam fighter extraordinaire, says something, SEOs best listen. Most of the time he’s offering hints at a policy the search engine will soon adopt, and so it is with Google’s latest change in ranking factor. On Aug. […]

Social Media News

hyper

Hyperlapse Introduced By Instagram

Those worried their videos may be too long and boring finally have an app. Instagram has launched Hyperlapse, an iPhone-only application enabling users to easily create time-lapse videos. The feature is a unique app outside the regular picture-sharing […]
twitter social media

Company Apologies via Social Media

It’s never a good idea to offend those you hope will purchase whatever goods or services you are in the business of selling. A customer who feels he has been short-changed, lied to, taken advantage of, sold inferior goods, or subjected to poor customer […]
Pinterest analytics

Pinterest Debuts Analytics Tool for Businesses

Pinterest has launched a new analytics tool for its advertisers across the globe. The tool — which comes just a few months after the official debut of ads on the social media site — enables businesses to see comprehensive data on pin engagement, such […]

Infographics

Business & Marketing News

ecommerce

How to Manage an eCommerce Site and Keep Your Day Job

Managing an eCommerce site is a lot of work, especially to start up. So how can you do this effectively while keeping your day job? Setting up an eCommerce site is tough, but luckily there are themes and services available to make it easier, like inventory […]
Amazon-logo

Amazon Looking to Expand Advertising Revenue

There’s an advertising war brewing online. While Google currently leads the Web advertising market, Amazon is looking for a bigger slice of the pie. The Wall Street Journal reported Amazon is developing a system to replace ads that come mainly through […]
Google Logo

Google Merchant Center’s New Shipping Tool: Everything You Need to Know

Recently, negative feedback started accumulating for Google Merchant Center. That feedback centered around a lack of transparency in multiple areas, but, especially relating to shipping. To combat the issue, Google Merchant Center added a new shipping […]

Other News

Google image search was returning results like these Tuesday.

Google Image Search Bug Raises Hacking Concerns

No Google was not hacked. Google Image Search broke down Tuesday replacing normal search results with either pictures of a Russian car crash or images from a press conference with NBA star Kevin Durand. And although many feared Google had been compromised, […]
Yahoo Sunnyvale headquarters. (Y! Photo / Brian McGuiness)

Yahoo Considers Consolidating California Offices in Hollywood: Report

Yahoo is on the look out for a flashier location to do business in Southern California. Sources “close to the situation” told Re/code Yahoo wants to consolidate its media and technology operations and is looking for as much as 200,000 square feet […]
Image courtesy of (arztsamui)/ FreeDigitalPhotos.net

Facebook Drops the Hammer on Click-Bate Content

Facebook is responding to its users’ complaints by finally cracking down on flashy, misleading headlines meant to lure clicks. “Today we’re announcing some improvements to News Feed to help people find the posts and links from publishers that are […]

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