Site
Web
FEATURED ARTICLE — June 28th, 2017
Helpful New Updates to Google’s Search Results
“Discovering the world has never been easier on Google…”
– Marzia Niccolai, technical program manager at Google
There is a single phrase that can make business owners and SEOs everywhere simultaneously shutter with dread: Google updates.
Normally this type of thing means a SEO overhaul and website audit is just around the corner.
Thankfully, you have none of that to worry about this time around.
While Google has made some recent updates to its search engine like its new product features, the latest additions will mainly serve to benefit its users in obtaining more refined information, without the usual panic.
What does concern business owners, however, is that Google has also added in a new element to help drive local residents to any upcoming occasions or celebrations you may be having.
Check out these cool new features you can now find on Google search.
Finding Plans for the Weekend
On May 10, Google broke the news via The Keyword that it is focused on helping people find fun things to do with their free time; namely local events like festivals, concerts, lectures, meet-ups, sporting events and similar social activities.
The means in which the company will drive this initiative is a summary of local activities for users who search phrases like “Events near me,” “events this weekend,” or similar phrases on Google’s app or mobile site on iOS and Android.
Google notes in its blog that users will also be able to search more specific and refined phrases like “jazz concerts in Austin next week.”
As indicated by the last example, Google users will also be able to filter results based on time; fields like “Today,” “Tomorrow,” “This Week,” “This Weekend,” and... Read More
SEO News
Creating Content that Earns Links Organically: A Nutshell Guide
Today, everyone wants to create content that’s good enough to pull in links on its own. Unfortunately, that’s easier said than done. While creating valuable organic content is possible, it takes some time, attention, skill and know-how. Dedicate yourself… Read More
4 Steps to Outrank Your Competitors on Google
“What continues to plague search marketers is the adherence to old-think issues: ‘Content is too hard to create.’ ‘Links are too hard to build organically.’ This type of focus blinds you . . .” – Duane Forrester, VP of industry insights… Read More
3 Major Reasons Why Clients Are Not Buying Your SEO Services
For many of us working in digital marketing, things like SEO, social media marketing, UI/UX are so commonplace, we often forget that the layman hasn’t spent as much time and effort understanding them. Despite the amount of time the average person spends… Read MoreBusiness & Marketing News
How Instagram’s PC Update Affects Your SMM
Instagram recently announced it reached 700 million active users per month. That’s a pretty big deal, considering the site just crossed the 600-million mark in December. After the new Insta-story with filters and LIVE updates, topping up with the… Read More
7 eCommerce Trends for Online Growth in 2017
The world of eCommerce has certainly come a long way since its dawn in the ’90s, thanks to the continuous innovation of technology Marketing experts have predicted seven trends that will impact the retail industry through eCommerce in 2017 — a year… Read More
What You Should be Looking for in a Web Host
Web host reviews can feel rather stagnant because most are written from a factual point of view rather than the emotional point of view. Spending money is more emotional online, so how does a review of the technical capabilities of a handful of Web hosts… Read MoreTechnology News
GoldenEye Ransomware Attack Spreading Worldwide
There’s a new ransomware in town — and it is just may be worse than the WannaCry virus that locked down more than 200,000 computers last month. Enter GoldenEye, a variation of the Petya ransomware, that is spreading across the globe after first… Read More
EU Fines Google $2.7B for Rigging Its Shopping Search Results
The European Union has slapped Google with a record-breaking fine of $2.7 billion for violating its anti-trust laws. The European Commission, the executive arm of the European Union, today announced the massive fine, saying Google must change its… Read More
Amazon Echo Now Has Home Intercom System Abilities
Amazon has a new trick up its sleeve to make its Echo device even more useful. The eCommerce king, via its latest free software update, is giving its Internet-connected, Alexa-run line of devices the ability to be used as intercoms. To use the new functionality,… Read MoreSocial Media News
Facebook Hits 2B Monthly Active Users
Facebook is still the most-used social network on earth — and the social networking firm has solidified that title with its recent announcement: it officially has two billion monthly active users. That means two in seven people on Earth are on Facebook. “This… Read More
Low-Cost Marketing Tips
Marketing can be an expensive game to play. Getting a correctly designed message seen by the correct people, in the correct place, at the correct time can rack up quite a bill. According to a figure recorded in 2013, the average SME spends £23,810 ($30,227… Read More
