FEATURED ARTICLE — November 20th, 2017
We’ve been waiting for this for quite a while, haven’t we? That moment when we can say that we know for sure what Google bots like about our website and what they don’t like.
Well, the following metrics aren’t exactly coming from Google, but close enough. The Moz experts think they have unveiled the mystery. If you have anything to do with SEO, you already know that the closest you can get to Google is Moz.
This edition of Whiteboard Friday was filled with epiphanies and confirmations of things I already suspected. So I decided to resume it for you. Here it is:
Top 4 metrics you should care about (because Google does!)
The Moz experts assume that the organic ranking metrics are somewhat similar to the AdWords quality score, the algorithm that Google uses to rank ads and determine costs. Of course, the organic ranking algorithm itself has to be quite sophisticated, but I think the simplifications below can help a lot of businesses and SEO writers.
1. Actions taken on your website
They came, they read, then what? According to Moz, Google loves to see people click a button on your website after reading or scanning one of your pages. If they do nothing, then Google assumes your website wasn’t all that interesting.
What to do: Add CTAs to each of your posts. You may think it is common sense for people who love what you write to go to the contact page and ask for a price quotation. But it’s not. We tested this on multiple websites for our clients and on our own website. Irrespective of how many clicks they got and how well they ranked organically, blog posts with no CTA gathered very few (if any) leads.
2. Bounce rate
You already know that a huge bounce rate isn’t something to be proud of. Google doesn’t...
In recent years, SEO and social media marketing have steadily become more entwined to the point that the success of one is now heavily impacted by the that of the other. In all aspects of marketing, it is always helpful to hone your skills in as many… Read More
Search engines are constantly trying to improve user experience, changing their algorithms at least 500 times each year to improve their performance and provide the best results possible. Google has 200 different ranking factors that can impact your website’s… Read More
“We’re thinking about how we can make sure we only include in the mobile-first index sites that won’t be hurt by the mobile-first index. The longer time frame can be several years — maybe five years — before we reach an index that is only mobile-first.”
–… Read More
Business & Marketing News
Ever since the appearance of holograms in movies, and the spotlight of robots and droids playing holographic messages to interactive mobile holograms in Star Wars, the fact that virtual reality and augmented reality would make it off the silver screens… Read More
It used to be that if you had a logo and a website you had a business brand. But today’s consumers demand a lot more. Branding for them is about the experience of being with you, the owner of that business.
Today, businesses have to look a lot deeper… Read More
“As an industry, we are on the cusp of a new frontier that pairs the power of natural human language with advanced machine intelligence. . .” – Satya Nadella, CEO of Microsoft
Chatbots are a major topic in technology and business circles today.
Huge… Read More
Texas Rangers investigating the fatal mass shooting at a Texas church have served Apple with a warrant in a bid to unlock the iPhone SE used by one of the shooters.
Twenty-six people were killed earlier this month when a gunman opened fire at First Baptist… Read More
Microsoft originally ended its free upgrade offer in July of 2016, more than a year ago. However, if you are a Windows 10 user and are planning to upgrade using the assistive exceptions, this may not be possible. Microsoft is keeping the official shutting… Read More
Tesla has unveiled a snazzy new car that puts the electric vehicle company in direct competition with other premium sports car manufacturers.
The media and a handful of lucky future customers got a peek at the sleek, new Tesla Roadster Thursday night… Read More
Social Media News
If you live in the U.S., U.K., India or Australia and are seeking a career mentor, you are in luck.
LinkedIn has launched Career Advice, a new tool that connects any of the professional network’s members who are interested in mentorship opportunities.
“Mentorship… Read More
Facebook wants to make creation of videos for its site as easy and seamless as possible as it looks to lure publishers away from its main rival: YouTube.
To do just that, the social media company has launched an app exclusively for video creators.
“The… Read More
Twitter is removing its verification badge from accounts tweeting offensive content.
The microblogging site for years has placed a blue checkmark atop Twitter accounts of verified users — usually celebrities, athletes, politicians, the media and other… Read More