2015 is well underway and the holiday season seems pretty far away. However, now’s a great time to look back on what worked during 2014 and to consider what you can start putting into place for this year. Before you know it, we’ll be back into the swing of the holiday season, so it doesn’t hurt to be prepared.

Why It Matters

With the massive growth of social media networks and new marketing forms, some brands fail to see the importance of email marketing. While it’s a traditional method, it’s just as important as ever. Email accounts are linked to smartphones and other devices; this means your customers are able to check out what you have to say via email at any place and any time.

This doesn’t mean that every email you sent will be well received. In fact according