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FEATURED ARTICLE — May 5th, 2015

Cash-Back Deals Can Drive High-Value Shoppers and More Sales to Your Website

 

As U.S. eCommerce sales keep making a steady climb as a percentage of overall retail sales, stores of every size are looking for new ways to attract more customers to their websites — especially lucrative, higher-spending customers. The competition for online shoppers is only going to escalate in the coming years, so maintaining and building on your core audience will be critical to your store’s ongoing survival and success.

Free shipping, of course, remains a reliable online deal closer. A growing number of stores are beginning to recognize the benefits that can accrue from customer-friendly return policies. Recently, though, another crowd-pleasing offer has emerged to provide retailers with an additional avenue for increasing both traffic to and revenue on their sites:
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