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FEATURED ARTICLE — April 2nd, 2015

Is Starbucks Trying to Launch a New Video Content Marketing Company?

Starbucks has long been a bastion for the sharing of intellectual ideas and the widespread distribution of information. Their collaboration with Barnes and Nobles has made it much easier for Starbucks users to imbibe in literature and has increased the overall sophistication of these coffee drinkers. The company is going one step further, however. In February 2015, Washington Post journalist Rajiv Chandrasekaran left his job at the Post to embark on a journey with Starbucks to create a media company that highlights and discusses social issues through adept storytelling. This innovation means that Starbucks is forging new paths in the realm of content marketing and dipping into a medium that is rarely used by its competitors.

Less Competition in Certain Channels

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