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FEATURED ARTICLE — April 2nd, 2015

Is Starbucks Trying to Launch a New Video Content Marketing Company?

Starbucks has long been a bastion for the sharing of intellectual ideas and the widespread distribution of information. Their collaboration with Barnes and Nobles has made it much easier for Starbucks users to imbibe in literature and has increased the overall sophistication of these coffee drinkers. The company is going one step further, however. In February 2015, Washington Post journalist Rajiv Chandrasekaran left his job at the Post to embark on a journey with Starbucks to create a media company that highlights and discusses social issues through adept storytelling. This innovation means that Starbucks is forging new paths in the realm of content marketing and dipping into a medium that is rarely used by its competitors.

Less Competition in Certain Channels

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Technology News

Photo Credit: Ed Yourdon via flickr

Smartphones Only Access to Internet for 1 in 5 Americans

Smartphone dependency is at an all-time high as more and more Americans cut ties with all broadband apart from the data package on their phones. Image courtesy of (stockimages)/ In fact, one in five adults in the U.S. access the Internet […]

GoDaddy IPO Set at $20 a Share, Company Valued at $4.5B

GoDaddy is gearing up to go public, pricing its initial public offering (IPO) at $20 per share, putting the firm’s value at a whopping $4.5 billion. The Web hosting company’s IPO is higher than initially indicated — the company had said it would […]
Amazon Dash

Shopping Made Even Easier: The Amazon Dash Button

Amazon is taking eCommerce to another level with a newly-launched digital shopping assistant that makes shopping on its site even easier. Dubbed Amazon Dash, users, with the press of a button, can order coffee, diapers, laundry detergent or other household […]

SEO News


Getting Your Site Ranked on Search Engines

Getting уоur website ranked in thе search engines iѕ a topic thаt mаnу аrе interested in. Evеrуоnе wаntѕ tо bе оn thе front page оf Google оr Yahoo. Thе higher уоur SERP (search engine ranking presence) iѕ, thе mоrе traffic […]
SEO Targeting

How to Use Conversational Keyword Phrases for Better SEO

With all changes in Google’s algorithm, it’s difficult to keep your SEO strategy on point all the time. The constant improvements in the search engine software can mean only one thing: you need to turn SEO into a permanent, progressive and persistent […]
Google search

Google’s New Ranking Factor: Content Accuracy

You know that you need to write excellent, engaging content to help bring in more clients and clicks, but did you know that accurate content is just as important, if not more so? It is incredibly vital to your site, and can help set you up as a great, […]

Social Media News

Facebook  scrapbook3

Facebook Debuts Scrapbook to Help Parents Keep Kids’ Pics Organized

Facebook has a cool, new tool for proud parents. Dubbed Scrapbook, the new feature essentially enables parents to better organize images of their children with customizable shared photo albums. Scrapbook, which is currently rolling out to iOS, Android […]
Aerial view of Facebook's new headquarters shows off the building's nine-acre roof-top park.

Facebook Begins Move Into New 430,000-Square-Foot Campus

Facebook has a new home. The social network’s employees have begun to move into the company’s new headquarters — a 430,000 square-foot building that comes complete with a nine-acre park on its roof featuring trees, walking trails and many outdoor […]

WhatsApp Voice Dialing Expected in Coming Weeks

Android and iOS users of WhatsApp will soon be able to voice dial with the popular application. Image courtesy of (adamr) / In fact, reports are already sneaking out that some Apple customers have been seen using the voice dialing […]


Business & Marketing News

Image courtesy of (Stuart Miles) /

Why Cyber Security is Imperative for Your Business

2014 was the year of the hacker. On what seemed like a weekly basis, new reports of corporate security breaches continually held the national spotlight. No company was too big to be affected, and some of the most publicized cases included brands like […]

Things That Motivate Employees to Be More Productive

It is a well-documented and accepted fact people, in general, spend more time with their co-workers than they do with their families. This means everyone can be affected by the moods of their colleagues. Positive moods tend to create positive work environments, […]
Image courtesy of (Ambro) /

Effective Communication in the Workplace

Communication skills provide a foundation for everything that happens in our world. We communicate with people every day in a number of ways and for a number of reasons. The business world is no different. Every type of interaction calls for a different […]

Other News


10 Best RSS WordPress Plugins

Your WordPress theme and page must be awesome, but sometimes it takes months after building a fresh new website to realize what you really need. A RSS feed is often one of those “missing” pieces in the puzzle. Fishing through numerous sites for content […]

Honda Testing Automated Cars in San Francisco Area

One of the most secure testing areas in North America will be the site of Honda’s latest venture in the auto sector.The Japanese car manufacturer announced Tuesday it will be using the Concord Naval Weapons Station in the San Francisco area to carry […]
Google image

Google Making Concerted Push for Chrome OS

It may not still be shiny and new but Google is making a big push for Chrome OS. The ASUS Chromebook Flip The operating system for laptops and computers was introduced four years ago and has, since then, gathered a fairly strong army of users. Google, […]

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