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FEATURED ARTICLE — May 7th, 2015

How YouTube Cards will Transform Marketing

Since the very first video upload in 2005, YouTube has become one of the single largest marketing channels and online communities on the internet. With over 300 hours of video uploaded to the website every single minute, the widespread use of the video platform is known and loved by all and has even launched personalities such as PewDiePie to internet celebrity with over 12 million subscribers.

For any marketer or business professional, YouTube annotations have been a well-known and highly regarded YouTube tool. For those that don’t know, annotations are clickable lines of text that overlay a YouTube video. These are used to drive traffic to various other videos or websites for further marketing and conversion opportunities. YouTube is now getting ready to abolish the text and
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BREAKING NEWS

Technology News

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Offset or Digital Printing – Making Up Your Mind

  Have you ever wondered what the fuss is about digital printing? After all printing and paper have been around for hundreds of years. But there are many considerations when it comes to printing such as the print quantity, the sort of paper to be […]
Image courtesy of (stockimages) / FreeDigitalPhotos.net

Money Tech: The Best Technology and Resources for any Business Looking to Keep Its Finances in Tip Top Shape

  Managing finances is not only imperative for individuals, but businesses. Thankfully, there are technologies and resources to assist with the latter — whether small businesses and start-ups, or a larger and more-established firm. Here are a few […]
Photo Credit: Ed Yourdon via flickr

Mobile and Social: Apps are Making the Phone Call Obsolete

Alex and Isabella love their smartphones. But like many mobile phone users of their age, there’s one thing the two 13-year-olds from Barcelona, Spain, won’t bother using their devices for: voice calls. “The last time I made a phone call?” ponders […]

SEO News

Google search

Google’s Mobilegeddon: How Bad Was It?

Maybe you’ve heard of all the “Mobilegeddon” hoopla; if you have, it likely struck a little fear into your heart, triggering questions around what Google might be up to next. For the past couple of weeks, tech communities internet-wide […]
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Can Higher Education in SEO Help Make You a Better Strategist

Search engine optimization or SEO for short has evolved as an integral part of a Web-based strategy for most digital marketing efforts today. So much so, that there seems to be an inherent need to introduce the concept as an important stream of learning […]
SEO Targeting

SEO Best Practices in 2015

If there’s one constant in the world of search engine optimization – or SEO for short – it’s this: change. Practices and techniques that may have worked just a couple of years ago may no longer be working in your best interests. And making sure […]

Social Media News

Twitter front desk

Twitter’s CFO Takes Over Marketing

Anthony Noto hasn’t been Twitter’s chief financial officer for even a year but there’s no doubt his eye is unblinking as it rests on the bottom line. Proof of this came Tuesday with reports Noto has taken control of the social network’s […]
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Four Reasons Why Social Media Really Matters

  Does social media really matter? Is it just there to give all those young people something to do after school? Maybe it is something that no serious business organization would ever take seriously. Right? Wouldn’t life be much simpler if this […]
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Biggest Mistakes to Avoid When Faced With Negative Online Reviews and What to Do About Them

  It’s a business fact that every now and then something goes awry and a customer ends up being upset. And when a customer feels your product or service didn’t live up to their expectations, sometimes they want to tell the world. Loudly. And […]

Infographics

Business & Marketing News

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SMB eCommerce Content Marketing: How to Take on The Big Guys

  Starting and developing a small online business is a difficult task, especially, if you’re trying to enter a ‘packed’ niche with a lot of competition. There are tons of other small businesses, challenging your piece of the pie. And as always, […]
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Cash-Back Deals Can Drive High-Value Shoppers and More Sales to Your Website

  As U.S. eCommerce sales keep making a steady climb as a percentage of overall retail sales, stores of every size are looking for new ways to attract more customers to their websites — especially lucrative, higher-spending customers. The competition […]
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Interesting Tips To Effectively Praise Your Team With Motivation

Everybody loves hearing praise when they’ve done a good job, and your employees are no exception. A little bit of praise can go a long way toward keeping your team motivated, which subsequently has positive results on workflow, productivity, and […]

Other News

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Microsoft Considering Purchase of Salesforce: Report

Microsoft is thinking about buying Salesforce.com, a company worth $50 billion, according to Bloomberg. The Redmond software giant began evaluating a bid for the global cloud computing company after the San Francisco firm was approached by another potential […]
Skype for Outlook

EU Court Denies Microsoft Right to Trademark Skype in Europe

Microsoft was once again on the losing end of a legal battle with Sky U.K. Limited over trademark of the Skype name. A European court has ruled that Microsoft cannot trademark its IP service provider, Skype, in Europe because its name and logo is too […]
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Apelpi Adds Trendy Charger to Line-Up

It’s cute, it’s slim and it’s ready to charge your device. A new portable charger from Apelpi (pronounced apple pie) can charge a variety of devices but its appearance might lead one to believe it’s only for Apple products. The […]

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