In this post, I will provide a comprehensive technical Inbound audit for KISSmetrics. This example is extremely detailed, and it covers a wide range of inbound topics. But before the inbound marketing audit, let’s cover the basics…
Who is KISSmetrics?
By Julia Angwin and Jeff Larson, ProPublica
Twitter’s mobile advertising arm enables its clients to use a hidden, undeletable tracking number created by Verizon to track user behavior on smartphones and tablets.
Wired and Forbes reported earlier […]
Think cyber-attacks are bad now? You ain’t seen nothing yet.
The Pew Research Center is predicting there will be a massive and debilitating cyber-attack against the U.S. within the next decade.
Of the 1,600-plus experts surveyed by the Pew Research […]
SEO writing is a specialized type of writing, where the author tries to develop content that will catch the eye of Google and result in a Web page being listed in Google’s search results.
Most writers who engage in this type of writing focus on […]
Over the years, Google has made reference to its stable of human raters used to determine the quality of sites, helping to improve the algorithms used for search. Those raters use the “Human Rater Handbook” to check for a wide variety of things […]
It was in the not too distant past that search engines began cracking down on back-hat SEO Techniques. Tactics such as keyword stuffing, serial websites, and link farms, just to name a few, were deemed verboten by every search engine on the planet. The […]
Social Media News
LinkedIn reported strong third-quarter revenue growth as more and more companies use its services to hire employees.
Despite a 45 percent rise in revenue to $568 million compared to $393 million in the third quarter of 2013, the professional social network […]
Facebook’s co-founder is upping his social game.
CEO Mark Zuckerberg is kicking off the social network’s ‘Community Q&A’ Nov. 6 with a one-hour live-streamed event during which he will answer members’ questions.
“On Thursday, Nov. 6 at […]
The holidays are again upon us. We hardly have time to recover from the holiday season and it is here again! Marketing during this time can be challenging but yet very rewarding. Using social media for your holiday marketing is not only cost effective […]
Business & Marketing News
As a new business owner, it can be tempting to want to save a few bucks by setting up your website using free or low-cost website template services.
While it’s true, you may be able to get up and running in a few minutes, there are some hidden costs […]
It appears AT&T needs a good lawyer.
And, perhaps, a dictionary.
The telecommunications company has found itself in hot water with the Federal Trade Commission which is accusing AT&T of “throttling” customers’ connections. Throttling […]
Use of crowdfunding sites is an increasingly popular way to kickstart new businesses or take existing businesses to the next level. With a proliferation of crowdfunding sites such as Kickstarter, IndieGoGo, RocketHub and more, these sites have given a […]
Tim Cook is gay and proud of it.
The Apple CEO penned a missive for Bloomberg Businessweek, published today, in which, for the first time, he publicly acknowledged his sexual orientation.
Although Cook said he has never denied being gay in his day-to-day […]
Lenovo today completed its nearly $3-billion purchase of Motorola Mobility from Google, almost a full year after announcing its intent to purchase the handset unit.
Lenovo will pay $2.91 billion in total for the maker of the Moto X and Moto G Smartphones […]
Google has launched the new version of its Play Books app today that puts the focus on non-fiction.
The redesigned reading experience has been optimized for non-fiction books and enables the reader to skim an entire book, browse notes and highlights, […]