FEATURED ARTICLE — November 12th, 2018
If you already have a website but it seems pretty flat, lying somewhere gathering dust because you couldn’t be bothered, or didn’t know how, to update your website or implement SEO best practices, refresh your website now.
Every moment you pass without updating the content on your site, you lose valuable customers who could help you reach your bottom line and generate more revenue for your business operations. One of the key elements of a great website is its design.
Top brands such as Nike, Coca-Cola, Shopify, Uber, Airbnb and Virgin all know the importance of great web design.
Online competition for a customer’s attention has intensified. In the online space where you’re contending with hundreds, if not thousands, of brands to get your visitor’s attention, you will need an irresistible offer and an excellent website experience to compel them to take action.
We’ll be sharing examples of great web design from top global brands and fleshing out key lessons you can implement on your own website for business success.
Create a website that is easily consumable (FreshBooks – above)
You may have heard about FreshBooks, the accounting software many small businesses use to help run their business. While there’s been a lot of debate on whether long or short homepages convert better, the fact remains that you need to be more careful with longer homepage copies.
FreshBooks’ homepage is really easy to understand. At first glance, you immediately see what they are about. Accounting software for small businesses who want an easier process. They offer a trial period where you can test run the program and a toll-free number to encourage users to call for further enquires.
They picked green as the colour...
Small and medium enterprises are known to be the primary drivers behind the healthy and homogenous growth of an economy. While the big companies help in macro-development of the business infrastructure and setup of a nation, it is the SMEs that enable… Read More
Did you know that Eastern Europe has one of the highest densities of software developers in the world? In particular, the CEE (Central and Eastern European) region offers 1.3 developers for every 100 people in the overall workforce. In comparison, in… Read More
Today’s article is brought to you by Idunn’s onboarding process. Most of the clients that contact us complain of this: they write, some even do it often, but they see little to no results.
To be honest, this is one of my favorite dilemmas. It’s… Read More