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FEATURED ARTICLE — October 21st, 2014

Does Your Business Need an App? Likely Not

The mobile mayhem has hit full force. Fifty-two percent of all local searches now happen on a mobile device, and a whopping nine out of 10 searches on a mobile device end in a sale. If you’re trying to ignore the mobile space as a small business owner, it will indeed ignore you. And so will scads and scads of potential customers.

That said, the mobile app craze is a misunderstood phenomenon, and many small business owners are jumping in without being fully educated. By many estimations, the vast majority of companies that take the time and resources to build a mobile app don’t actually need one. A mobile website, most definitely. But an app might be a colossal waste.

How do you know if a mobile app will propel your business forward? A quick education into the world of mobile
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