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SiteProNews Blogs
How to Create Killer Website Landing Pages
By Jess Holmes in Featured
What is a landing page... this is a page on your website, focused on important information about your company, your products or services, informational and educational content related to your business, sometimes offering free materials to the visitor, such as e-books, etc.What are landing page goals?
* Obtain a registration typically generating a contact lead.
* Explore and convey your company's valued proposition offer that differentiates your site from all the others that the visitor may also be visiting to research their buy. Define your distinct ability to provide something more than all the other sites.
* Communicate the value of your branded product and your organization's integrity.
* Just in case the visitor does not want to provide their information at the time of the visit, be sure to communicate predominantly other contact means, providing them with the control to contact you (e.g. your primary company phone, sales numbers, technical and even basic information lines of communication). This provides contact information without forcing their hand into providing you their information.
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