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By Michel Fortin in Featured

A few years ago, something happened that provided incontrovertible proof of the importance of an infallible rule in copywriting. I knew it all along but never saw it proven to me in such a personal and direct way. What am I talking about? No, it's not the headline. It's not being emotional. It's not benefits. And it's not split-testing, either. In fact, my opening paragraph gave you a clue. Sure, the headline, the benefits, and all those things are important. Very important. But the one element I'm referring to, the one element that can transform flimsy, "yeah-right" copy into a sales-inducing powerhouse, is...

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How to Use Social Media for Personal Branding

Creating social media website profiles aimed at strengthening your personal brand is an incredibly important aspect of building your online presence. Building a strong online reputation will help you score more gigs, media interviews, conference speaking pitches, and more. Even if you are working...

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Twittering Away Time And Money

One of the most common questions I'm getting these days is "how should I measure the value of all the social marketing things we're doing like Twitter, Linked-in, Facebook, etc.?" My answer: WHY are you doing them in the first place? If you can't answer that, you're wasting your time and the comp...

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Sell on eBay - How To Write Profitable Listings

It is a simple fact that if you sell on eBay and receive only minimal views on your listings then the lower the bidding or amount of sales will be. It does not matter how detailed and professional your listings look, viewings are the key. And the key to increasing the number of viewings is research!...

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Forget No-Follow: Try This PageRank Sculpting SEO Alternative

In case you are searching for SEO alternatives for the rel="nofollow" tag to sculpt page rank, at the end of this post there are links and suggestions for an old school work around. But first, an overview of Page Rank Sculpting...Page Rank Sculpting Overview: Over time the links you use as anchor...

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SPN Site of the Day

Spacky.com is a keyword search volume tool that reports the number of monthly searches performed on any keyword term at Google, Yahoo and MSN. Useful for a quick overview of keyword popularity.

Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email: sotd@sitepronews.com

SPN App of the Day

iQ-Notes 4.05 is a desk top post-it note program that features note synchronization across multiple computers, note alarms, password protection, note re-sizing, archiving, printing, sorting, encrypting, etc. Supports multiple languages. Freeware for Windows XP/Vista

If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to: wapps@sitepronews.com

SPN Cartoon of the Day

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At SiteProNews we devour quality content rapidly. If you're an expert in a webmaster related area - SEO, web design, blogging, RSS, web development, etc., we would like to hear from you. Contact the SiteProNews editor at: editor@sitepronews.com

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