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FEATURED ARTICLE — July 3rd, 2015

Why You Don’t Have to Use Nofollow in Your Content Anymore

 

The no-follow tag has been in existence for over ten years now, and ever since the day it was introduced to now, people have actually been misusing it.

Originally, nofollow was designed as a means of combating spam, and giving more credence to websites, allowing search engines to rank them based on their links to other sites and the quality of those links. From inception to now, however, the nofollow tag has not been used for its original purpose, rather it has been abused by content publishers because of the fear that a single link would cause their search rank to plummet.

The Ideal of Nofollow

When nofollow was proposed, the correct use of it would have been to include it in links that you definitely don’t want search engines to use in their gauge
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