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FEATURED ARTICLE — September 27th, 2016

If You’re Not Using Pinterest to Build Your Personal Brand, You’re Not Doing It Right

When someone says Pinterest, a digital array of crafts, clothes, and cooking comes to mind. But while Pinterest has certainly carved a significant niche in the eCommerce world, its personal branding capabilities are not to be outshined.

Your personal brand exists whether you realize it or not. The way you present yourself, your previous work experiences and the content you post in the digital world all contribute to the way others view and interact with you. Oftentimes people allow their brand to construct itself because they haven’t given it any conscious thought. Good news: it’s never too late to change your blueprint.

Why Pinterest?

Cultivating a personal brand is all about telling the You story. It’s how people perceive you, interact with you. Through experiencing
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BREAKING NEWS

Image by Sebastian Bergmann.

Senator Calls for SEC Probe Into Colossal Yahoo Hack

A U.S. senator is calling on the Securities and Exchange Commission (SEC) to investigate the massive breach of Yahoo’s systems resulting in the data of more than 500 million people being compromised. Sen. Mark Warner Yahoo announced last week… Read More
google-self-driving-car

Google Self-Driving Car in Serious Crash After Another Car Runs Red Light

Google has confirmed one of its self-driving vehicles was in a serious no-fault crash late last week. A Google autonomous vehicle was driving in Mountain View when a car ran a red light and slammed into the right side of the Google-modified Lexus. No… Read More
snap-spectacles

Snapchat Unveils Spectacles — Sunglasses With a Camera

Snapchat, now officially known as Snap, is entering the hardware market with some wearable tech of its own. Dubbed Spectacles, the device is, essentially, sunglasses with a built-in video camera capable of capturing and creating “Memories.” “We’ve… Read More

Technology News

Amazon

Amazon Defends Its Pricing Algorithm, But Leaves Out Billions in Sales

By Eric Umansky, ProPublica Last week, we reported how Amazon often makes its products look like better deals than they actually are. When the website ranks products by price that are available from Amazon and other sellers, the company excludes the… Read More
Galaxy Note 7

Roughly Half of Galaxy Note 7s Exchanged in U.S.

Approximately 50 percent of Galaxy Note 7s that are at risk of exploding have been exchanged by their U.S. owners, Samsung announced this week. The news comes as the Korean company continues to deal with the fallout from the worldwide recall it was forced… Read More
Yahoo Sunnyvale headquarters. (Y! Photo / Brian McGuiness)

Yahoo Targetted in Massive Hack, 500M Accounts Breached

The rumored breach of Yahoo user accounts was far, far worse than expected. Yahoo admitted late Thursday that more than 500 million accounts were affected in one of the largest cyber-security breaches to-date — a breach that Yahoo is blaming on state… Read More

SEO News

Image courtesy of (hywards) / FreeDigitalPhotos.net

What’s More Important for Blog Promotion: SEO or Social Media?

By this point, everyone in marketing knows and understands the sheer power that an effective content marketing strategy can have. If you develop a blog that serves a specific niche that people actually want to read, you can use it as a gateway to earning… Read More
online-marketing-1246457_640

What It Means to Market Successfully in the Online Age

Marketing has definitely evolved. The Internet and everyone’s immediate access to it from nearly anywhere has transformed how advertising works in the modern age. Not learning how to change your marketing to adjust with the times may mean customers… Read More
SEO Targeting

4 Mighty SEO Tools Built for Small Businesses

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen, Former SEO Consultant and Founder of High Rankings Search engine optimization is a necessity… Read More

Social Media News

Business Woman

How Do You Recognize Influencers?

Some people may be more aware of influencers in their niche or industry than others. However, it is important to understand that influencers are a very important part of your professional success. It takes a great deal of work to reach influencer status… Read More
Twitter

Google, Microsoft, Salesforce, Verizon Interested in Buying Twitter: Reports

A handful of tech companies are reportedly lining up to buy Twitter. According to various media reports, Google, Microsoft, Verizon and Salesforce, have all expressed interest in buying Twitter. CNBC and TechCrunch are reporting a number of the companies… Read More
linkedin-redesign

LinkedIn Launches Major Redesign, eLearning Platform

LinkedIn on Thursday debuted the most extensive redesign of its desktop site to-date along with an expansion of its messaging service, and a brand new service: LinkedIn Learning. The professional social network, which is to be purchased by Microsoft,… Read More

Infographics

Business & Marketing News

money

Top 5 Ways in Which You Can use your Personal Loan Wisely

People prefer to stay far away from bank loans in order to avoid financial liability. But sometimes, in case of an emergency, necessity pushes us to use the credit options. A personal loan buys you some time to rework and manage your monthly expenses.… Read More
Image courtesy of (KROMKRATHOG) / FreeDigitalPhotos.net

4 Reasons Small Businesses Should Migrate to the Cloud

Small business owners know they should be doing something to promote their business online, but what exactly that thing is sometimes seems vague and unclear. Or worse: arbitrary, a waste of time, lame. And it’s true, when you take a cursory look at… Read More
Image courtesy of ( David Castillo Dominici) / FreeDigitalPhotos.net

4 Effective Ways to Spend Your Ad Budget (Part 2)

“Nobody reads ads. People read what interests them, and sometimes it’s an ad.” – Howard Luck Gossage, advertising innovator during the “Mad Men” era Each and every year, brands sink millions upon millions of dollars into advertising… Read More

Other News

Photo Credit: Adikos via flickr (CC BY 2.0)

Why Long-Form Blogs Are So Much More Worth Your Time Than Short

If you’re familiar with the world of online content creation, you know that there’s a longstanding debate about which content type is more worthwhile: long-form or short-form. For years, so-called “content experts” have been touting the benefits… Read More
Image by Sebastian Bergmann.

Hackers May Have Nabbed Data of 200M Yahoo Users

Yahoo may have been hit by hackers in a data breach affecting roughly 200 million users. Rumors of the alleged breach began popping up in August when a hacker know as ‘Peace‘ bragged about scoring 200 million Yahoo usernames and passwords.… Read More
Yahoo View

Yahoo View’s Free TV Comes to iOS

Yahoo’s partnership with Hulu is bearing fruit. The companies have launched a community TV-watching site, dubbed Yahoo View, for iPhone and iPad users. The site offers episodes of your favorite television shows along with bonus content such… Read More

PRESS RELEASES

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Oxford Dictionary Apps Arrive for iOS

Another school year has begun and you’re struggling to get back into academic mode. Thankfully your iOS device is by your side and is there to help. If you’re at a loss for words on your next project or if you have a language class on your… Read More
Paragon Software

New Paragon Backup & Recovery 16 Makes PC Data Protection Easy, Effortless and Free — For a Limited Time

FREIBURG, Germany – Paragon Software Group today announced the release of Paragon Backup & Recovery 16, a key backup and recovery tool for Windows PC users who want to spend minimal time and effort managing backup tasks. Paragon Backup & Recovery… Read More
iStaging

iStaging Raises $5M Pre-Series A Funding

Taipei, Taiwan — iStaging Corp., a leading augmented and virtual reality technology provider, today announced that it has secured US$5 million in pre-Series A funding. The funding round was led by VC firm, WI Harper. Also participating in this round… Read More

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