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FEATURED ARTICLE — May 21st, 2018

Influencer-Generated Content: How to Make it Work for Your Brand

In a study titled, ”2017 State of the Creator Economy Report,” it was found that people trust content generated by people they know. As a result, more brands have taken to collaborating with social influences to help grow their businesses.

The question that arises then, is what is influencer-generated content, and how can it help your brand? 

To put it simply it’s the content that an influencer creates. They could be blog posts, videos, podcasts, or any other form of content aimed to promote your brand and products. Its benefits range from a higher ROI, increased brand exposure, and better lead generation. 

Of course, to get the most out of your influencer marketing strategy, it’s important that you connect with the right influencers. It’s also important that you know how to make influencer-generated content work for your brand.

Here are a few tips to help you find the right influencers, and effectively leverage influencer-generated content to grow your business:

Check Their Alignment

The first thing businesses usually look at in an influencer is the strength of their fan following. However, a big fan base is of little use to you if they aren’t your intended target market. For example, collaborating with an influencer in the fashion industry is unlikely to do your enterprise software brand any favors. 

Alignment goes a lot deeper than just industry. Ensure that the influencer reaches the demographic your product is meant for. And, if possible, work with individuals who already use and endorse your products. 

It is here that influencer marketing tools such as Grin can help you. Tools like these will help you find the right influencers by reach, demographics, and alignment. Further, these platforms can... Read More

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