FEATURED ARTICLE — September 18th, 2020

How to Create a Guest Posting Strategy that Scales

By Jess Amy Dixon

If you run a website, you’ve probably wondered what you could be doing to bring more traffic to your site and more customers to your business. Building links to your site from other authoritative websites is one of the best ways to achieve this aim. That’s why, if you don’t have a guest posting strategy yet, it’s time to develop one. 

When you write guest posts for other sites, you achieve two things: 

Building backlinks to your site, which improves its ranking in search engine results. 

Establishes you as an authority in your field, showcasing your knowledge to a broader audience.

“But Jess, I don’t have time to do that!” I hear you say. Don’t stress. Read on to learn how to create a guest posting strategy that scales without taking over your life. 

First, understand your goals

Before you can develop your strategy, you need to understand what you’re trying to achieve. Without a clear goal, you won’t get very far. 

Since you’re planning a guest posting campaign, you presumably want to grow your backlink profile in order to improve your SEO performance and grow your professional reputation. Therefore, before you go any further, I recommend setting a target for how many guest posts you want to achieve. Here’s how to do it: 

First, choose some keywords you want your site to rank for. I recommend aiming for long tail keywords that have a high search volume but low competition. You can check out your chosen keywords, and get ideas for alternatives, using the Keywords Everywhere plugin:

Once you’ve found some suitable keywords, you can use Ahrefs’ Keyword Explorer to see how many referring domains you’ll need to rank for those keywords:

As you can see, in this example, the... Read More