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FEATURED ARTICLE — February 9th, 2016

8 Tips to Make Sure You Do Blogger Outreach Right in 2016

Blogger outreach can make or break the success of any marketing campaign.

Top bloggers come with a built-in audience of loyal, trusting followers. This trust buys influence – and that’s why blogger outreach can be such a valuable marketing strategy. It’s social proof on steroids.

If you can persuade a top blogger to write about and endorse your product, you’re instantly much closer to your marketing goals.

There’s a right way and a wrong way, though. These top bloggers are swamped with requests – thousands of marketers just like you, desperately hoping to leverage a blogger’s network to promote their product. Thousands of products, thousands of marketers and thousands of e-mails – and one very busy blogger.

I don’t say that to put you off. Blogger
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