FEATURED ARTICLE — October 15th, 2018

$0 Marketing Ideas for Local Businesses

By Harsha Annadurai

Owners of local businesses, especially ones that are just starting out, almost always find themselves stuck in a conundrum. A vicious cycle of sorts, if you will. And that’s this one:

Marketing your business when you’re on a tight budget can be difficult. You can’t go about splurging money on banners, Google Ads, and events if you’re not sure about the ROI they can offer you. But the problem is that, if you don’t market your business, then it’s likely that you don’t get any new customers at all. What do you do in this kind of a scenario?

What if I told you that there is a way for you to market your business effectively without spending all your money on it? In fact, what if there was a way to market your company on a $0 budget?

Well, there is, and that’s exactly what I’ll be elucidating in this post. Note that even if these marketing techniques don’t require you to spend any money, some of them will be a little more time-consuming than others.

Now, without further ado, let’s talk about some marketing techniques that won’t cost you a penny.

1. Using social media and your network

Now, this might not be rocket science, but there’s no denying that the best way to start off  when it comes to marketing on a $0 budget is using your network, getting referrals from your friends, and getting your business on social media.

Recent studies have spoken about how most consumers discover businesses on Facebook more than any other source. One of the reasons that back this phenomenon is the fact that users spend over six hours per week on social media. So, the first step that you need to take is to create social media profiles for your business on Facebook, Instagram, and Twitter (the three most used social media... Read More