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FEATURED ARTICLE — October 2nd, 2014

Content Marketing Strategies for 2015

Marketing has seen a massive renaissance in recent years, morphing from a game of hard sell tactics to a process that provides actual value to any consumer. If you’re still approaching marketing from an advertising perspective, you aren’t succeeding in the online wars. These days, consumers expect content like videos, blogs, articles, eBooks, slideshows, and infographics that cater to their specific needs, and they want this long before a brand executes their why-to-buy pitch.

Content marketing, then, is not just a current fad, but a wave of the future. We are indeed in the information age, and companies need to honor the expectations of their demographic. But providing content for the sake of following the trend is not enough to woo the masses. Like any other niche, content
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