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Articles by SEO Sapien

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When most people think of customer service, long wait times on the phone, rude phone operators, and impersonal emails come to mind. Thanks to Twitter, however, customer service no longer has to have such negative connotations. Twitter has redefined customer relations. Not only does Twitter enable companies to resolve customer problems very quickly, it also […]

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When most people think of customer service, long wait times on the phone, rude phone operators, and impersonal emails come to mind. Thanks to Twitter, however, customer service no longer has to have such negative connotations. Twitter has redefined customer relations. Not only does Twitter enable companies to resolve customer problems very quickly, it also […]

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Nearly 1 million posts per 24 hours are being published in the blogosphere. Overwhelming? Perhaps… but just because you’re new to blogging doesn’t mean there is no chance for you to succeed as a blogger. The key to success as a blogger is developing a relationship with your audience, which has to be willing to […]

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People can share, reuse, and alter content that is licensed under Creative Commons. You can license a variety of different materials under Creative Commons, and doing so is particularly beneficial if you would like your content to spread. When you license your content under Creative Commons, it gives people permission to share it with attributions. […]

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In SEO, link building is the practice of accumulating relevant links in order to build up site authority, and rank for certain keyword phrases on search engines. However, link building is often associated with questionable practices like link buying and link spamming. Too many businesses focus on buying sitewide static links, and building a specific […]

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Do you feel like you are spending a lot of money on PPC but that you are getting little in return? For small business owners and internet entrepreneurs, spending even a couple thousand dollars on PPC can feel like an incredible amount of money. To ensure that your ads actually bring your business results and […]

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Social media has come to play an incredibly important role in the marketing campaigns of a variety of different businesses. Here are 8 rules of social media optimization that you must follow to ensure that you maximize the results of your social media marketing campaign. 1. Increase Your Website’s Linkability The problem with a lot […]

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A motto that is often heard in the online world is that “content is king.” If asked what they would do with an extra million dollars, many SEOs may answer that they would invest that money in developing new content. Link building is incredibly important to SEO but some SEOs believe that if you provide […]

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Creating social media website profiles aimed at strengthening your personal brand is an incredibly important aspect of building your online presence. Building a strong online reputation will help you score more gigs, media interviews, conference speaking pitches, and more. Even if you are working with a company, your clients and potential clients are inevitably going […]

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Want your local business to thrive online? There is an abundance of information about how to target local search terms and become an online leader in your local area and niche but it’s easy to experience information overload with all the advice that’s available out there. Here are the 5 essential components of local search […]

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Where have all the good domain names gone? You may be stumped about what domain name you ought to use for your new website. After all, there are several factors you must consider when choosing a domain such as if it helps to build your brand, if it is easy to remember, and if it […]

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Since SEO can be so focused on the written word, people often forget that images can also be optimized for the search engines. Images are an integral part of any website’s SEO campaign not only because they can be optimized but also because they attract traffic and links. People have short attention spans and there’s […]

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You’ve seen them… those spammy blog comments touting the benefits of herbal Viagra or acai for weight loss. To ensure that hyperlinks would have no SEO value when people left these types of spam comments on certain blogs, HTML NoFollow tags were created by Google in 2005. Any blog comment containing a link that contains […]

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When it comes to increasing your blog reader base and driving more traffic to your posts, there are few platforms more effective than Twitter. Twitter is an excellent tool for connecting with your readers and building a rapport. All businesses should use Twitter as a part of their marketing and branding strategy. For bloggers, knowing […]

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Keyword research is like getting into the minds of your prospects. If you use an analytic tool to find out exactly what people are searching for in your niche, you can use those keywords to create content that answers all of their questions and relates to their interests. By satisfying the needs of your website […]

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