Site   Web
avatar

About Susan Friesen

As the founder, Susan Friesen brings a unique advantage to eVision Media clients by having earned a Bachelor in Business Administration degree with a concentration in Computer Information Systems through the Thompson River's University. Her experience in the Web development industry since 1999 has gained her much insight and knowledge in how to effectively brand a business and then translate that to a user-friendly, search-engine friendly, custom designed website. She is a graduate of the Vancouver Film School multi-media program and also earned several certificates in technology through the University of Victoria and Athabasca University. She won the 2003-2004 Governor General's Bronze Academic Award for achieving the highest academic standing in a diploma-level post secondary program. http://evisionmedia.ca

video
avatar

In last week’s article, I talked about the importance of incorporating video into your business marketing strategy. One of the top reasons I mentioned was how video increases your target market’s confidence in you. And when it comes to compelling people to purchase from you, that confidence must be fully established first. This is what we […]

Read more...
video
avatar

Have you noticed more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static inspirational images with music added. All because Facebook has declared video to be something people want to watch more than any […]

Read more...
video
avatar

Video marketing is a hot topic for us lately and for good reason. Online marketing is a dynamic business but not always unpredictable. For years now we’ve seen consistent trends that indicate certainties such as users are used to watching ads while browsing the Internet and now more than ever those videos influence their purchasing […]

Read more...
coffee, conference
avatar

One of the best investments you can make as a solopreneur or business person is in your personal development. As a business owner you can only grow as far as your skills and knowledge can take you. That’s why attending seminars, conferences and workshops is such a valuable experience. I recently attended the WOW (Woman […]

Read more...
Image courtesy of (imagerymajestic) / FreeDigitalPhotos.net
avatar

I recently attended The Tammy Moyer Woman of Worth Awards Gala event created by the Woman of Worth founder, Christine Awram. I was honoured to have been nominated in the Business and Prosperity category by Dana Smithers of Empowered Women in Business. In addition, I was doubly honoured to find out I was one of the five […]

Read more...
social-media-640543_640
avatar

Looking for your next big marketing campaign? Could your business use a brand exposure boost? You may want to take a lesson from the Animal Adventure Park in New York. April the Giraffe, after weeks of waiting, has finally given birth. Millions worldwide have been captivated on YouTube, watching April the Giraffe’s journey to giving […]

Read more...
brand
avatar

Thinking about doing a product or program launch to get some fast sales? Read this first. Over the years I’ve worked with many entrepreneurs who are excited about getting going in their business. They’ve listened to many webinars and courses promising them riches with their next program launch and want to dive in to make […]

Read more...
brand
avatar

One of the most important elements in making sales is the ability to build trust and rapport with prospects. In person it’s easy. You shake hands, strike up a conversation and build a connection. But online sales are a bit different Often times you are doing business with strangers who have never met you. They […]

Read more...
Business Woman
avatar

When you think of brands you probably think of big names, and the big named products you see every day. But what exactly is a brand? What does it mean? How is your brand communicated? When talking with entrepreneurs, I get a sense there’s a lot of confusion on what exactly branding is. After reading […]

Read more...
Local SEO Google Maps
avatar

If you run a store-front business or offer a service that is within a specific local-based geographic area, then you will want to focus your marketing efforts on getting in front of local traffic. Since many marketing initiatives are of a more global nature that don’t help you at all, there’s actually a few specific […]

Read more...
website
avatar

Is your website attracting the right people who are actually interested in purchasing from you? Or is it just sitting there and not really accomplishing what you hoped it would? All business owners want to get more qualified traffic to their site and then convert that traffic into sales. I mean there’d be no point […]

Read more...
Image courtesy of (arztsamui)/ FreeDigitalPhotos.net
avatar

For many entrepreneurs and business owners, the online marketing scene can very confusing and overwhelming. All that marketing terminology that’s constantly being thrown out there on a daily basis is enough to make you pull the covers over your head and hope it all just goes away. It can be tough to get up to […]

Read more...
Flickr photo by Maria Elena
avatar

Does your business have a Facebook presence? If so, have you been actively capitalizing on its social marketing reach or have you abandoned it due to thinking your efforts were futile? I fear many of you are thinking the latter and feel pretty defeated over the lack of results you’re getting there. Trying to build […]

Read more...
social-media1
avatar

Wish you were getting better results with your social media? Many entrepreneurs I talk to are frustrated they aren’t seeing anything come of their social media efforts. They’re ready to give up, thinking it’s all been a huge waste of time. This is when I tell them this marketing isn’t as easy as creating and […]

Read more...
wordpress
avatar

We all want websites that are search-engine friendly. But sometimes when you are busy it’s easy to publish a new blog post and be off to the next thing on your to do list. Over time, this can really hurt your SEO efforts. That’s why I’ve put together this short hit list of things you […]

Read more...
css.php