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About Susan Friesen

As the founder, Susan Friesen brings a unique advantage to eVision Media clients by having earned a Bachelor in Business Administration degree with a concentration in Computer Information Systems through the Thompson River's University. Her experience in the Web development industry since 1999 has gained her much insight and knowledge in how to effectively brand a business and then translate that to a user-friendly, search-engine friendly, custom designed website. She is a graduate of the Vancouver Film School multi-media program and also earned several certificates in technology through the University of Victoria and Athabasca University. She won the 2003-2004 Governor General's Bronze Academic Award for achieving the highest academic standing in a diploma-level post secondary program. http://evisionmedia.ca

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It used to be that if you had a logo and a website you had a business brand. But today’s consumers demand a lot more. Branding for them is about the experience of being with you, the owner of that business. Today, businesses have to look a lot deeper when it comes to creating a […]

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When visitors come to your website they want to know if you understand their issues and can help them. I have found many businesses falter when it comes to connecting with potential customers. They write about their products and services but forget it’s really about the customer and what they are needing when they visit […]

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Word of mouth marketing works. In fact, referrals are often one of the key factors influencing someone to work with you. For us, we account for about 90 to 95 percent of new business coming from referrals. How many times do you see someone asking for recommendations on social media? When someone needs a professional, […]

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Does your site provide the best user experience? Bad website usability is not only bad for your users; it’s bad for your business too. What exactly is website usability? It’s definitely one of those industry jargon terms that many entrepreneurs and business owners might not be familiar with, but should be. Website usability means: how […]

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Business Woman
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No magic pill, wand or formula was applied in creating this success story. While social media can have many benefits to business growth, there’s an underlying, negative-based energy many people experience that could very well be contributing to the lack of their business growth. And that energy is jealousy… For us on the West Coast […]

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I was recently pulled into a scam enacted by someone yet to be identified via a freelance work website. Because of how personally this affected me and my brand reputation, I’ve decided to write today’s blog post about securing your business online. My personal experience involved Upwork.com, which is a website boasting about the value […]

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Last month I shared several articles and video eTips on the use of video marketing for your business, especially in the realm of social media marketing. But an often overlooked video marketing option is using video on Twitter. Using videos on your Twitter channel can provide a much richer experience for your followers than by […]

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In last week’s article, I talked about the importance of incorporating video into your business marketing strategy. One of the top reasons I mentioned was how video increases your target market’s confidence in you. And when it comes to compelling people to purchase from you, that confidence must be fully established first. This is what we […]

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Have you noticed more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static inspirational images with music added. All because Facebook has declared video to be something people want to watch more than any […]

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Video marketing is a hot topic for us lately and for good reason. Online marketing is a dynamic business but not always unpredictable. For years now we’ve seen consistent trends that indicate certainties such as users are used to watching ads while browsing the Internet and now more than ever those videos influence their purchasing […]

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One of the best investments you can make as a solopreneur or business person is in your personal development. As a business owner you can only grow as far as your skills and knowledge can take you. That’s why attending seminars, conferences and workshops is such a valuable experience. I recently attended the WOW (Woman […]

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I recently attended The Tammy Moyer Woman of Worth Awards Gala event created by the Woman of Worth founder, Christine Awram. I was honoured to have been nominated in the Business and Prosperity category by Dana Smithers of Empowered Women in Business. In addition, I was doubly honoured to find out I was one of the five […]

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Looking for your next big marketing campaign? Could your business use a brand exposure boost? You may want to take a lesson from the Animal Adventure Park in New York. April the Giraffe, after weeks of waiting, has finally given birth. Millions worldwide have been captivated on YouTube, watching April the Giraffe’s journey to giving […]

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Thinking about doing a product or program launch to get some fast sales? Read this first. Over the years I’ve worked with many entrepreneurs who are excited about getting going in their business. They’ve listened to many webinars and courses promising them riches with their next program launch and want to dive in to make […]

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One of the most important elements in making sales is the ability to build trust and rapport with prospects. In person it’s easy. You shake hands, strike up a conversation and build a connection. But online sales are a bit different Often times you are doing business with strangers who have never met you. They […]

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