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About Thea Johnson

Thea Johnson is a freelance content writer and marketing professional with a passion for helping businesses excel in their digital marketing efforts.

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Many of you are aware of the fact that Oprah really loves bread, thanks to a popular Weight Watchers case study. This example, and that of Jared from Subway, show how powerful (and memorable) case studies can be. Case studies work so well because they market to consumers by telling a story. And not just […]

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