Today if you don’t have a website it almost means your business doesn’t exist. Not many would deny that having a business website is becoming more of a necessity in the current business environment. This is why a majority of businesses either already have a working website or they are planning to build one.
However, when planning to build your business website it is important that your web development service providers understand the needs and requirements of your business operations and the expectations of your target audience. This will help them build a customized web design for your business that is effective, as well as efficient, since it will directly influence your brand image and how effectively you achieve your website goals and objectives.
That’s why it is important to ensure all of your website content and other elements go hand-in-hand with your online branding and maintain your brand credibility. However, some businesses compromise on the quality of services that help establish your brand credibility through your website. This ultimately limits the opportunities you can create. On the other hand, building your business website is a great way to build strong relationships and better connections with your audience through the medium of their choice and convenience.
In addition, no matter what industry you operate in, today’s audiences are rather quick in forming opinions and making judgments, which is why you need to make sure your website creates an impression on your audience within the first couple of visits.
Here are few web design elements that can help you add credibility to your website and improve brand image.
1. Make it easy for your website visitors to contact you.
The process for your visitors to contact you should be easy and clearly visible on the website. Most businesses have a separate “Contact Us” page, which would include all of your contact information.
If you wish, you can also provide your contact information on the header or footer of each website page. However, make sure it is easily visible and readable for visitors.
2. Make your website content relevant and customized for your target audiences.
A website that consists of only relevant, informative content, tailored to meet target audiences’ expectation will instantly build brand credibility and a stronger brand image.
3. Use simple and easy-to-understand language.
Make sure the language you use for your website content is simple and easy-to-understand for your audience. Avoid using industry-specific jargon and try to keep an interactive tone in the overall content.
4. Double check the content for spelling mistakes.
We are all human, and making a few mistakes here and there is almost unavoidable, which is why it is necessary to double check your content for any spelling or grammar mistakes. Small mistakes like these may be forgiven in a blog post, but they might take away from your credibility when found on a website’s home or product/services page.
5. Create a separate “About Us” web page to introduce your team.
Creating an “About Us” web page where you introduce your team members with their pictures and a few lines introducing them can be very helpful in humanizing your brand. It will also increase your brand’s credibility and make it easier for your audience to trust you and buy from you.
6. Make your return and refund policies easily visible.
If you sell products or services, online or offline, it is recommended that you provide your return and refund policies on your website, and make sure they are easily visible. This will encourage your visitors to buy from you.
7. Provide detailed product and services descriptions.
If you are selling your products or services online it is very important that you include detailed product descriptions on your website. Moreover, today many people prefer to search for goods online before actually going to the store and buying something. Hence, even if you don’t yet offer online selling services, you can still benefit from including your product or service information on the website.
8. Clearly show your prices.
The price of your product or service is one of the basic things your visitors would want to know before buying from you or to compare your prices with competitors. To make a good impression, it is important that you keep things open and clear, especially with sensitive information such as price.
9. Include your product reviews and client feedback.
People feel better about buying from you if they know others did and had a great experience. This is why you should include client testimonials and feedback on your website.
10. Integrate your social media accounts.
Social media is now part of people’s buying process. They look up and follow brands on social media and it works very effectively to connect with audiences. That’s why to further humanize your brand and add to its credibility, you should include your social media outlets on your website.
