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The Business of Blogging: Why you need a business blog, and how to get started

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Targeting the right audience requires you to do all sorts of things in order to engage them. For example, you create a website that’s both interesting and engaging at the same time. Furthermore, you create marketing campaigns that really get your message across. Finally, you realise that social media is not going anywhere, so you branch out and use those platforms. After all, you don’t want to miss an opportunity to get more information about your customers; not to mention that you don’t want to gamble your chance of interacting with them on a deeper level.

It’s not easy, is it? One might even say that it’s been taking up all your time and money. And, the worst part is…it’s still not enough. There’s one more thing you can do in order to target the right audience and bring in new customers. But, how on Earth can you do it? There are only so many hours in a day.

But, trust us – if you just add “blogs” to this seemingly endless list of marketing tools, you might discover something new.

Oh no! Not blogs!

Now, we know what you might be thinking. Blogs are for geeks who just need a place where they can talk about geeky things in the geekiest way possible. Or even worse – blogs are a vessel of beauty-related entertainment.

We know blogs might scare you. But, believe us – they are a legitimate way of engaging your audience, especially if you know how to do it. They can even lead to an incredible return, a bigger better and stronger customer base, loyalty, and – you guessed it – a sales rate you’ve been dreaming about.

Your business should have a blog, even if it makes you feel a bit uncomfortable.

Back in the day, blogs were more like electronic diaries. People used them to write about their thoughts, feelings, etc. Back then, that was really easy to do. They didn’t have to know how to code or what HTML even is. All they had to do is use one of those free blogging tools and just – write.

So, it’s no wonder other people picked up on this. And, when we say other people, we’re talking about businesses also. Since blogs can generate an incredible audience, of course everyone wanted to use them to their advantage. With that, blogs became known worldwide, and even today, there are more than 156 million of them. 

Now, of course, not all of them are business-related. Some people still like to write online diaries. But, no matter if you like them or not, blogs in the 21st century cover a whole range of topics and audiences. From photography and interior design to sewing and marketing – blogs are one of those tools you just cannot seem to ignore.

Shouldn’t my website be enough? Why do I need a blog on top of that?

Ah, yes, we were expecting a question like this one. Well, allow us to elaborate.

You see, your website contains static information. Now, that’s information that hardly ever changes. For example, you’re not really going to change your About Us page that often. You’re not going to think of a new product description every month for the same exact product. So, in a way, those pieces of information become a bit stale over time to your regular customers. 

So, what can you do? Offer them new content on your blog. Even though your blog will get updated regularly, it’ll still have a mighty archive that will attract other customers. People will flock to it because you’re their valuable resource – and you’re not keeping all the business secrets to yourself. Thus, the value of your content increases, and it becomes meaningful, especially if you write high-quality content about things that may interest your audience. Furthermore, since blogs allow you to add other forms of media, such as videos, photos, etc., you can actually target an audience that likes that. You can target an audience that will appreciate these little snippets of your expertise and put their trust in your hands.

If this explanation is not enough for you, then consider what blogs can do for your business.

Having a blog means gaining a better customer base.

The truth is – your business needs a great customer base in order to stay afloat. Moreover, in order to profit, those customers have to keep coming back. Now, that’s not an easy thing to achieve, especially with just a website. But, if you create a blog and post content regularly, you can not only spark interest but actually keep it too.

Blogs nurture loyalty

Nowadays, it’s safe to say that we are all relying on the Internet much more than before. If we cannot find the right information on Google, then it probably doesn’t exist! 

This potential is why blogs are important. By maintaining a blog and adding new content with relevant information, you can draw in a vast audience. But, that’s not all. Once you draw them in, you can convince them with your content that you are dependable; that you care about them, about their needs and preferences, and that you value their opinion. Because of this, they will come back and stay engaged. They will comment, reply, and most importantly, share information about themselves and your products or services. Thus, your blog will actually create a focus group that consists of all sorts of opinions you can use to enhance your business operations, create new strategies and introduce new products; products that will be just what your audience wants.

To sum up, blogs are fantastic for nurturing loyalty among your customers. And trust us – this sort of loyalty shouldn’t be taken lightly. It is, in a way, one of those goals only a few companies can actually reach. Furthermore, it’s great for creating brand ambassadors and walking advertisements in the form of people who just love your products or just love you because you care. 

Your blog can lead to long-term interest.

Sure, you can advertise in order to draw attention to your business and acquire some new customers. However, that won’t do much for your long-term goals. Your business will need to stay afloat even after the ad campaign ends, and the best way to achieve that is to invest in long-term interest. And, you guessed it – blogs can help with that. In fact, they can keep both your potential and current customers interested for much longer than other means of advertising. Furthermore, they can help you gain influence and establish a powerful brand.

Blogs can even prompt your target audience to do something.

You can get results from regular marketing tools as well. Nevertheless, if you’re looking to make your target audience do something, for example, buy your products, a blog is much more useful. You can add a CTA and inspire your audience to act on it. Thus, real results will come very quickly, especially if you deliver high-quality content.

You can hire the right people through your blog.

There are two very important things every business owner has to consider: dedicated staff and industry contacts. In order to get both of these things, one must put in the effort and make sure the business is actually reaping benefits by hiring the right people and networking. 

Now, why does this matter? Well, a blog can actually help you find employees that will be just as dedicated and passionate about your business as you are. Your blog audience will consist of fans, followers and people who have a genuine interest in your business. So, why not use that to your advantage? Furthermore, your blog audience will also help you network your way to success and learn more about what people want and need.

You can use your blog to resolve PR issues fast.

One of the best things about having a blog is that you can quickly respond to certain issues. So, for example, if there’s a PR crisis related to your business, you can easily fix it by posting on your blog and explaining what happened. This way, your audience will realise that they are reading the words of a real person, which will humanise your business and help it overcome the crisis without too much hassle. After all, everyone’s online nowadays, so it’s best to react as quickly as possible and prevent public negativity from having an adverse effect on your business.

Your blog (if it has high-quality content) can help you get links.

Having links that lead to your blog is a great way of generating the traffic that’s essential to the success of your company. However, in order to use them to their fullest potential, you’ll have to help your audience realise that you are an expert in your field and that your content is the quality they need. This way, you can get links from authority websites, as well as social networks and forums, which will, of course, lead to more high-quality leads. In addition, these links will help you expand your business and make a name for yourself.

Search engines + blogs = a match made in heaven

Nowadays, you cannot escape the importance of search engine results. They can easily make or break your business, which is why you should aim to appear on page one. Otherwise, you are risking losing leads, just because most people don’t really tend to search for information after that one page. 

In order to use search engine results to your advantage, you should focus on filling your blog with authority content. Furthermore, you ought to have linkable phrases that will lead to other websites. That’s what will attract Google’s attention and help you become a valuable source of information. Also, consider the fact that static websites are not really interesting to search engine “spiders”. So, if you want to have your website on the 1st page of search engine results, generate new content and use the right keywords so that you attract those spiders and help them see that your website is live and above all else – worth the high ranking. Employ every strategy you have to achieve this, and you’ll be golden!

You can also build trust with your blog.

If your audience cannot trust you, then there’s little chance you will actually boost your sales rate. So, what can you do? You have to learn how to build that trust and familiarise yourself with your potential and current customers. You can encourage discussions, ask for opinions and offer them authority information. This way, they’ll realise that your company is trustworthy and reliable – and that’s the dream.

Your blog can have a positive effect on your brand’s image.

Your branding usually consists of a palette of colours, phrases you most often use and logos. All the things you take into consideration when purchasing promotional products and giveaways. However, if you want to maintain a good impression and even use your brand to attract new customers, you should make sure that your content is always “on brand”. That means that it should work to your brand’s advantage by using a consistent language, as well as a tone that matches the image you want to portray. Furthermore, in order to stay relevant, you have to research topics that will interest your target audience. At the same time, those topics have to work in your favour – they must have some connection to your company’s vision and philosophy. Do all this, and after a while, you will have content that can support your company’s image for years to come.

Your blog can actually help you build a community.

A sense of community is a marketing tool that can lead to success so big that you will wonder how you’ve ever managed without it. But, to build a community, you will have to engage your audience and interact. The gist of it is – if you do that online, you can actually transfer that sense of community to the real world. Thus, you may be in for a treat in the form of new business opportunities and expansion. This two-way conversation with your audience will help you gain a reputation – and that’s not something that you can easily get without a blog.

Your blog will allow you to enhance your customer service.

Sometimes, it’s just impossible to get people on the phone and get the much-needed customer service. Have you experienced such problems? Chances are you have. And, chances are that those companies didn’t leave much of an impression on you. So, instead of following the same path, consider this: your blog can help you communicate with your customers and thus make you more accessible in terms of customer service. Furthermore, as we previously mentioned, blogs can humanise your business, which is what customers want, and help your audience see how much you care. All you have to do is actively participate in the comment section and give them information that they require – just like the best customer support agent would do. After all, an automated mail response can seem impersonal and cold.

Blogs lead to a sales boost.

The ultimate goal of any business is to sell products or services. However, that’s not easy. It requires a lot of effort and strength on your part, which is why you really ought to consider maintaining a blog. Not only will your blog generate leads, but it will also help you create a customer base that will keep returning for more.

So, what have you learned? In order to reach your goals, you should consider blogs as marketing tools. They can help you get the results you want and become an expert in your field, regardless of the size of your business. 

Now, you probably already have a few ideas in mind and maybe even topics you’d like to talk about. Hold onto those for a minute. You’ll first have to develop a successful content strategy.

Content strategies 101

Before you start your blog, you ought to strategise. Going in without a proper plan could be a sign of failure in the near future. It could even hurt your reputation! Therefore, try to establish a vision and think about your goals. What kind of content do you want to post? 

It’s crucial to think about this in advance because a content strategy will allow you to stay on track with your ambitions. Furthermore, with it, you can identify what your audience needs, as well as how to engage it in the best way possible. In essence, it is the best way to use the blogging potential to your advantage without compromising the future of your business.

What’s more, you have to consider the fact that your audience will not only want to read your blog but also share it with others. Therefore, relevant content is a must-have if you want to engage your potential and current customers and reap the benefits. Also, you should think about how to incorporate social media into the mix – after all, that’s probably the strongest type of media nowadays. 

So, how do you create such a content strategy? We will give you all the details. The best way to start is to try to find the answers to these questions.

1. What’s your vision?

One of the most important features of your blog should be your vision. You have to show your audience what your business is all about so that you can identify which words you should use, as well as the tone. Knowing what your vision is will also allow you to post about relevant topics – topics your audience has an interest in. 

Therefore, think about your brand and see if you can come with an approach that will best represent your business on your blog. For example, how would you describe your business in a few words? Use those words to develop a content strategy worthy of your time.

If your business is all about fun and lighthearted conversations, then use that to your advantage and maintain that tone throughout the content. Meanwhile, if you want to build an image that is both professional and serious, then avoid jokes, meaningless puns and other things that might make you seem foolish. You have to adjust the language and the tone to your vision so that your brand is consistent. Otherwise, you could suffer consequences that will alienate your customers and drive your business to the ground. 

2. Who is your target audience? What kind of customers do you want?

You can stick to your current audience and use the tone and the language to which they are most receptive. For example, if your business sells hair clips, your audience will most likely consist of school girls. Therefore, your tone and language have to adapt to that so that you can make sales. 

In contrast, if you are targeting a more serious audience, you will have to adjust your content to them as well. You cannot use cartoon references to target middle-aged women – it just won’t work.

Furthermore, there’s something to be said about branching out as well. If you currently have a pre-teen customer base but would like to attract a more serious audience, you will have to tread carefully. The best way to transition is to slowly incorporate a more serious language and vocabulary. That way, you can probably keep your current audience and reach a new one as well.

Now, don’t worry. If you are not sure how to answer any of these questions, there’s a solution. You can always call in an expert or a content development consulting agency. They can easily match your brand with your content and help you get the results you’re after.

However, keep an eye on your finances. Blogs can sometimes make you spend more than you have, which is why it’s important to value your resources and have a strategy that will include all the potential successes and failures. So, make sure you focus. That way, you will have an easier time deciding how to make your strategies purposeful and efficient.

Should you blog every day?

Experts say that it doesn’t just matter how often you blog but how regularly you do it as well. Therefore, consider your audience’s needs and adjust your content strategy to that. If your audience is looking for fast information about your industry, then it’s probably good to blog on a daily basis. If you can, blog several times a day so as to satisfy their needs.

However, if your audience is looking for product descriptions and in-depth information, then once a week should suffice. In other words, try to identify what kind of information they are looking for, as well as how often they need it. Once you establish that, stick to that posting schedule. Otherwise, your audience might think that you are inconsistent and unreliable, which is definitely not your goal. 

Furthermore, it’s also good to identify your blogging goals. Are you aiming to attract more traffic to your company’s website? If that’s the case, then aim to blog a few times per week or more. Otherwise, you can blog less if you just want to reach a small, but targeted audience. That sort of audience might not require frequency. Instead, they might be looking for information that’s both timely and relevant.

A good way of keeping track of your posts and topics is by using an editorial calendar. With it, you can mark how often you should post on your blog, as well as the topics you should cover. What’s more, you can use that calendar to stay on track with your keywords and SEO, and it’s even useful for guest posts. You want to know when the deadlines for those posts are!

Short or long posts?

Just like with frequency, the length of your blog posts will depend on your audience. Moreover, it will depend on the frequency itself, as well as the type of content you are creating. As they say, content is king, so quantity isn’t necessarily a deciding factor when it comes to your success. In other words, use as many words as you need to get your message, as well as the information, across.

But, if this sort of suggestion is not specific enough for you, consider the fact that search engines favour long posts. Therefore, aim for 300 words or more so that you can not only improve your SEO but also remain relevant online. However, don’t go overboard. Anywhere between 500 and 1000 words should be enough for you to give all the information you want to your audience. That amount of words is not difficult to read, doesn’t take up way too much time and it doesn’t overwhelm the reader. If the word count is higher than that, then consider splitting the post into several ones. 

Lastly, use formatting to your advantage as well, especially when it comes to long posts. You want to keep the attention on the content itself, and there are various techniques you can use for that. By formatting the text properly, readers won’t just skim the content and exit your blog. They will instead stay engaged and develop a real interest in the topic.

Editorial calendars: How to create one

As we mentioned earlier, a content strategy is important if you want to use blogs so as to build a successful business. And, when it comes to strategies, one must look for ways to efficiently use the time. A good way of doing so is by using an editorial calendar.

This calendar should reflect the way your business works. So, for example, if you’re open only in the summer, make sure that all the summer months are filled with topics and content you can post. Likewise, if you’re open all year, then it’s safe to say that you should plan ahead so as not to lose track of time. In other words, an editorial calendar should follow your business and add to its success.

But, what should you add to that calendar? Well, you can do a lot of things with it. For example, if your business is open all year, then you should make a note of that and use seasons to create posts around them. Once a holiday or a theme comes your way, you can use that to blog about products you will soon release – just in time for that specific holiday. But, don’t leave it until the very last minute, as it won’t work. You have to nurture your audience’s interest over a span of a few weeks or months.

When a particular season ends, or you don’t have any specific dates you can connect to your products, then you can search for events and other meaningful themes where your products can fit in nicely. For example, birthday presents are always a good theme, especially if you cater to both men and women. You can easily make a blog post about the best gifts for spouses, grandmothers, parents, etc. 

By using an editorial calendar, you can create a strategy that’s efficient. That way, not only will you give yourself more time to think about new posts, but you will also be able to determine how to connect those posts so that they support each other.

Lastly, make sure you consider all the categories you would like to add to your blog. Some of them might be a good opportunity to feature products multiple times. In addition, consider categories and strategies that may not be needed all the time, but will help you showcase your blog as a valuable resource of relevant information. Once you define the topics that you want to include, add them to the calendar.

One more thing – remember to think of your blog as an advertisement or a product press release. It is still a great marketing tool if you want to use it for boosting website traffic when releasing a new service or product. You can easily achieve more success by asking people to comment on your blog post or by giving them all the information they need. Sure, you still have that on your website, but they might not know that unless you add a link to it to your blog posts. Furthermore, you can use your blog to post other relevant information about the product you’re releasing. For example, fresh reviews and media articles, how-to guides, client feedback and even videos about how to use that product. 

Developing your blog will take a bit of time, but in the end, it will be worth it. Once it reaches a certain level, you can use your blog posts to link back to some of your previous articles. That way, you will compel your audience into staying a bit longer on your blog and reading a few more posts. It’s an amazing way of getting new readers and giving them reasons to come back and read more of your content. In addition, they will get more information as they go through your new and past posts, which will give them insight into how your business works and what services they can expect from it.

To sum up, an editorial calendar can help you stay on track with your blog content. You will know exactly what your next post should be about and when to post it. However, not having such a calendar might bring some negative effects. You might lose readership because you’re not consistent with your content, and thus not using the blog to its potential. Therefore, make sure to share new content regularly so that your audience comes back for more information. Also, keep it as interesting and as relevant as possible because that way, they might even share your blog posts with their friends. That will also draw the attention of search engines and keep your traffic up. And, if your blog is on your website – even better!

Which platform should you choose?

You’ve determined who your audience is and what kind of messages you would like to post on your blog. You also know which topics you want to cover so as to draw attention to it. In essence, you have your blogging plan. The next step is to pick a platform.

Now, you might consider a third-party platform for your blog, such as WordPress, Blogger or Typepad. However, since one of your goals is to drive more traffic to your main website, try to work with your web hosting provider or even your web designer, and see if you can add a blog to it. That way, the traffic will immediately go to your company’s web page and potentially generate quality leads and new customers.

Nevertheless, if you prefer blogging platforms, then know that it’s not easy to pick the right one. Each one of them has some advantages and disadvantages. Some are free and good to start with. Others require you to pay a fee in order to unlock some much-needed benefits. Either way, there are options you should consider. 

But, bear in mind that the choice will depend on a variety of factors. You have to think about the web experience the readers will have, as well as your goals. If the platform doesn’t allow you to convey your vision, then it’s not a platform for you. Likewise, if your target audience is not very fond of that platform, your business might suffer.

If you search for the best blogging platforms online, chances are that you will get a bunch of results with these names: WordPress, Blogger, TypePad, Tumblr, Square Space, and

It’s safe to say that the choice isn’t easy. Nowadays, blogging platforms are very popular, which is why there are so many of them. Therefore, instead of letting you waste your precious time researching all of these, we’ve done our homework and managed to find the most important traits a blogging platform should have. These traits are based on expert blogging and marketing opinions, so you can rest assured knowing that they will help you out.

Experts have spoken, and they say that your preferred blogging platform should have these features

It should allow you to have your own domain name. 

If the blogging platform has a way of matching your company’s name with your blog’s domain name, that’s a good sign. Otherwise, you might come off as unprofessional. Furthermore, since people will search for your business by typing in your company’s name, it is crucial for them to match. Also, if you’re putting all your efforts into SEO, know that this match-effect will also boost your ranking, as well as allow you to transfer your content to another platform if you have to.

It should allow you to create your own template. 

You want to make your business stand out, which is why a unique template is a must-have. So, try to avoid blogging platforms that have limited options in terms of templates. You want to create a custom one so that it can match your business’s branding.

It should have support and plug-ins. 

In time, you will want to add some features to your blog in the form of plug-ins. However, if you don’t know how to code or incorporate those features, it’s vital to choose a platform that has great technical support. Because of that, most users opt for WordPress. Not only does this platform have great support, but it also allows you to add many features to your blog. Another choice would be Blogger, which is a great starting platform for beginners. Either way, most of these platforms are very user-friendly, and anyone who knows the basics of word-processing programmes will know how to use them. All it takes is a bit of research and trial and error to come up with a blogging technique and the right blogging options that will pay off in the future.

How to get started

Now that you have a great blogging plan and the right platform, it’s time to learn how to get started with your blog. Use our input below, and we’re certain that you will quickly get the gist of it and ensure that your audience finds you and sticks around.

Success is very close

First of all, you have to understand that you will have to share regular updates on your blog in order to draw customers to your virtual doorstep. However, don’t limit your blog to that domain name. Instead, use social media to further boost the traffic.

Your marketing strategy is actually a whole range of different strategies that can make or break your business. One of them is social media, which is essential if you want to attract a certain type of audience. Once you understand that, it will become easier to actually work on your blog and make sure that all your social media platforms include relevant content. That way, you will get more traffic on your blog and promote post-sharing across many social networks – all because you worked hard to engage your audience.

But, how do you make your readers stick around? Well, once you get visitors, it’s crucial to implement a few techniques that will make them feel at home when reading your blog. Those techniques will help them see how relevant your information is and how good of a resource you are. So, they will “stick” to your blog and click on other posts, share them and thus boost your traffic. Furthermore, since they will feel comfortable while reading your blog, they won’t hesitate to comment and discuss certain topics, both with you and the rest of your audience.

So, which tactics can you use? Here are some of the best ones we would recommend.

1. Combine stock content with flow pieces

Stock content consists of articles where you really show what kind of an expert you are. These posts usually have more details, and they are geared towards an audience that is there to get valuable information from you. However, since these posts are usually long, it’s good to combine them with “flowy” pieces. This type of “flow” content will serve as a commentary on a certain topic or as a way of giving your own thoughts about a certain subject. You can base this content on other websites and on other articles or posts. 

By mixing content like this, your visitors won’t think you’re boring, and they will keep reading.

2. Personalise suggestions

If you want to have recurrent visitors, then you ought to think about smart personalisation. That entails finding options that will allow you to suggest posts to individuals who might be interested in them. That way, not only will you predict what they want, but they will also stick around for a bit more. Consider websites like SimpleReach or Outbrain to do this. Also, there are even CMS widgets that can provide you with these options.

3. Support social media sharing

Just as we mentioned earlier, social media is here to stay, and you really need to use its potential. Therefore, ask your friends, as well as followers and fans to help you out by sharing your posts on social media platforms. Furthermore, you can also use your own posts to create new content that is suitable for websites like LinkedIn, Facebook, and Twitter. You can also explore some content syndication options so as to reach a new audience.

4. Group your posts into a series

Writing a series of posts is a good way of making sure readers come back for the next segment. Instead of just writing a 2000-word article about a topic, you can split it into, for example, three parts, and then create a series of posts that will be more digestible for your readers.

5. Capture new subscribers

Your blog can have a subscribe button that allows random visitors to follow your blog by giving you their emails. Once they subscribe, you can easily repackage some of your content and email it to subscribers. That way, they just might revisit your blog. Also, make sure that you add an email capture form on each page so that it’s not only visible but accessible as well.

6. Work on inner links

We mentioned something about this topic in one of our previous paragraphs. Basically, you want to link to your other posts on your blog. You can do that by using phrases or words that have a logical connection to some of your previous posts. That will allow you to keep your readers engaged – and a bit longer on your blog. But, remember- don’t just say “click here”. That’s not a great way of doing it, and it will not give them a smooth reading experience.

7. Suggest other posts

The ultimate goal is to build authority. Because of that, it’s vital to recommend other content as well. It doesn’t have to be your own article. In fact, it’s good if it’s sometimes another source, as that will show that you are not afraid to suggest other opinions. By doing this, you will be building trust and keeping your audience engaged. Furthermore, you will be giving them answers to their burning questions, which will, in fact, make you a precious resource.

How to succeed in the blogging business

In order to build an audience that is both energetic and engaged, you ought to see what the others are doing. Therefore, consider these following suggestions and see if you can implement them as well. 

Experts in this industry say that the most successful blogs have similar traits. So, why not take note of these traits and use them to your advantage?

Avoid personals statements and focus on your niche.

Once you find your niche, it’s important to stay focused. You want to engage your audience, but not at the cost of making yourself seem unreliable or even too personal. Therefore, try to give as much information as you want – about relevant topics. Don’t share your personal hopes and dreams because that’s not what your audience wants. They want current information about products, services and other business-related topics. So, stick to those, provide quality content, and the right results will follow.

Make sure your content has value.

Irrelevant information is not something you should include in your blog posts. Your readers are there because they think that you are potentially an expert in a certain field. Therefore, prove to them that you are one by providing them with useful information and advice. Bear in mind that you will sometimes be giving hints to people who are in the same industry. However, by showing that you are there to be a resource of valuable information, you may get more referrals not only from your customers but from your colleagues as well.

Stay up-to-date with news from your industry.

You have to know what’s going on in your industry so that you can actually become a valuable resource to your audience. So, instead of posting about stale topics, look for fresh ones. Moreover, try to prompt your readers to comment and even speculate about certain topics. That way, you will show them that you know what you are talking about, which will, in turn, lead to higher search engine traffic – especially if you find relevant keywords and use them (optimally) in your posts.

Create content that will still be relevant even after you post about it

If you want to become an authoritative resource, you have to think in advance about topics that were and still are relevant. Those topics are frequently sought-after, which means that it’s very likely that they will often boost the traffic on your blog. Most of the time, these are universal issues that may occur in your industry. We are sure that you know a lot about those, so why not use them? Create your blog around these topics and offer it to your visitors in the most attractive way possible.

Get your readers to comment and talk about your brand.

Lastly, in order to build the best blog, you will have to learn how to accept criticism and engage people. You have to help them feel comfortable enough to share their opinions and advice. After all, you’re not using your blog to talk at someone. You’re actually using it to promote communication with your current and potential customers.

So, what are you waiting for?

You’ve reached the end of our how-to-blog guide, and now it’s time to use what you’ve learned. You know that you want to have a blog and you know who your target audience is. What’s more, you know what your company stands for, and you probably already have some topics you would love to talk about. So, you’re all set to start writing content that will help you drive traffic and build brand exposure. All you have to do is select a blogging platform, use the content to build a presence online and make sure that you are posting content that’s not only interesting but also valuable.

Remember – your blog will be a success as long as you provide your audience with relevant information and tips and tricks that will help them in your industry. Furthermore, don’t forget that you should nurture open conversation and analytic thinking so that they stick around and even come back. 

We’ve given you the techniques, and now it’s time for you to use them to their fullest potential. Keep your content fresh and up-to-date, and in no time, it will generate results that will boost your business and help you become an expert in your field.

About the author


Richard Larson

Richard Larson is Brand Manager for, leading promotional gifts supplier in the UK. He enjoys sharing business and marketing tips, both on and offline.