September 18, 2018
Launching a marketing campaign shouldn’t take weeks of grueling work. In fact, you can implement new marketing strategies in as little as a day with the wide array of tools available online. Using the five marketing strategies listed below, you can drive traffic to your business that will generate both leads and sales. The best part is, you can implement these strategies instantly and see the results in no time.
Boost Your Website Traffic with a Blog
Some of the best leads come from organic website traffic. Blogging is frequently one of the best ways to drive free traffic to your website. While it can raise your search engine rankings and generate leads, poorly written posts will drive traffic away instead. Not only should your posts provide valuable information, they should be incorporated into a larger strategy that generates leads.
If your blog traffic isn’t converting into sales, or even leads, you’re not engaging your visitors enough. Some of the techniques that generate leads include email lists, free guides and links to sale pages on your website. You don’t want your articles to seem pushy, but it’s important to give readers a soft nudge to convert your traffic.
After you decide on your blog topics, you’ll need to research the keywords you are going to use and carefully place them within the text.
Don’t publish all your blogs in one week either. A steady stream of new blog posts will help you keep your website up-to-date and let Google know you are active and working on your website. To top it off, make sure to add social media share buttons, so readers can share your posts. This is an easy and effortless way to generate extra traffic.
Branded Banners and Flags
Many businesses are so focused on online marketing strategies that they forget all about the traditional methods that are still very effective. Branded banners and flags are a great way to establish a public presence and to get your business’ name out there. Banners, for example, can be used at trade shows, sporting venues, and special events. Since tons of companies offer printing services, creating a banner is a walk in the park. Another option is to create a branded flag. Like banners, you can place flags at special events or if you have a brick-n-mortar business, you can place the flag outside to attract customers.
When it’s time to implement new marketing strategies, don’t overlook conventional techniques that will help bring in new customers.
Improve Your SEO
The trick to ranking high in search engines is to improve your website’s search engine optimization (SEO). Google uses an advanced algorithm to determine your website’s rank in the search results. While no one knows every factor behind the algorithm, you can still use several SEO techniques as a marketing strategy to increase your traffic.
First and foremost, having high-quality and relevant content plays an important role in your search engine rankings. You should incorporate specific keywords into your content and repeat them a few times throughout the page.
In addition to quality content, metadata is another way to improve your SEO. The metadata is what will appear in the title and description in the search engine results.
You should also build backlinks to increase your site’s ranking. Backlinks are when another website links back to your site. The higher authority the website has, the more it will help your SEO. There are a variety of free and paid backlink services that will generate links to your website. Be cautious with this technique though, because low-quality backlinks can actually hurt your SEO.
Use Social Media Influencers
Since the average American spends 24 hours per week online, many companies are turning to social media influencers to promote their products. What’s a social media influencer, you may ask? An influencer is someone who has an established following and thus compels their fans to buy a product or service. Using a social media influencer is an effective way to gain exposure and leads. Most influencers charge a flat rate, depending on their popularity.
If you’re an active Twitter or Instagram user, you’ve probably noticed the business emails in the biographies of popular users. To get started, you’ll need to email prospective influencers and propose your advertisement. Since sending emails left and right can be tedious, many business owners turn to influencer platforms where they can buy shout-outs in a matter of seconds.
Launch an Online Advertising Campaign
Pay-per-click (PPC) advertising is still one of the go-to marketing initiatives for small and mid-sized businesses alike. Unlike organic traffic from blogs, PPC is paid traffic that comes from sponsored ads. With careful bidding and keyword strategies, PPC can bring in a ton of conversions.
Nowadays, PPC isn’t limited to big search engines like Google and Yahoo. If you have a Facebook page for your business, you can launch online advertising campaigns and target a certain demographic. Facebook, along with other advertising platforms, provides statistics that help determine the success of the campaign and the best keywords. While this form of traffic costs more, it’s a lot easier to generate than organic traffic stemming from blog posts. With an attention-grabbing call-to-action and a decent budget, you’ll see new visitors in no time.
Michael Deane is one of the editors of Qeedle, a small business magazine. When not blogging (or working), he can usually be spotted on the track, doing his laps, or with his nose deep in the latest John Grisham.