October 3, 2018
Search engines have several limitations when it comes to crawling the internet for content that is easily comprehensible to them. The reason is that to a search engine, the information in the content appears differently to the algorithm of the search engine than to a human eye. This post will focus on some technical aspects that can transform your web pages so that they are structured for both search engines and regular readers.
Use HTML Tags for Content
If you want your website to perform better in the search engines and appear in the top five results on the first page, then you have to provide original and high-quality content. Apart from original and high-quality content, it is essential to present the information with suitable HTML tags. These tags will be useful in helping the search engine crawl through the data. Search engines usually devalue non-text files such as images, flash-based files, and Java applications. Always place all your text-based content in the right HTML tags.
The best approach is to provide information about photos, videos and applications. For photos, use alt text. Make sure to assign images in gif, jpeg, and png with alt attributes in HTML to provide sufficient information to the search engine about any graphic content on your page. The Flash and Java plug-ins must have text on the page.
Crawlable Link Structure
Having crawlable links allows the search engine to explore the content on your website on every webpage including the landing pages. Hence, it is necessary to have content with a crawlable link structure for effective navigation. Make your website accessible by structuring it to navigate easily without obstructing the capacity of the web pages. Having a proper structure will ensure that the web content is listed in the search engine indexes.
Using Keywords to Target Audience
Keywords are at the core of search engine optimization SEO practices. They are the most essential part of any type of website, forum, and blog. Without a doubt, keywords are the building blocks of search engines that provide useful information to the developer about the most commonly used keywords by visitors. Keywords are at the heart of major search engines like Google. Google’s algorithm keeps pages in indexes by basing them on relevant keywords. Web developers need to use different tools like the Google Keyword Planner to search for the most used keywords.
Using On-Page Optimizations Smartly!
Using the right keywords to target your potential customers is the main part of every search engine including Google, Bing and Yahoo! Its essential for a web developer to apply various useful methods for using keywords the right way to make the landing pages optimized.
The first feature of on-page optimization is the meta tags. The meta title and the meta tags must contain keywords that you have chosen for ranking your website. The meta title must have a brief overview of the contents of the webpage including appropriate keywords.
On-Page Content Development
High-quality content with HTML tags is necessary for developers to promote their website. The developer has to ensure that the keywords are included at least two to three times in the content. Remember to not overuse the keywords as it can lead to severe penalties for spamming. Using a single keyword twice in 300 word content is more than sufficient to get a good ranking on Google
Excellent URL Structure
Search engines today display a uniform resource locator URL of the websites in their search results. The displaying of the URL can have an impact on the visibility and click-through. URL’s that are built with unique search queries have a chance to rank better in search engine results. Using descriptive keywords is a good way to improve the URL structure for better ranking web pages in search results.
Get Rid of a Slow Loading Website
One of the many things that can push a potential customer away from your website for good is its slow load time according to the experts at Corp Writing. No one likes a website that takes forever to load despite how useful and relevant the content is for a visitor. Google’s algorithm has strict penalties for websites that are too slow; it also provides recommendations for web developers about improving the load times for their websites.
Using Appropriate Heading Tags
It’s up to the web developer to use any type of header on their homepage and landing pages. However, it is necessary to follow the guidelines for a better web design and layout. It’s recommended to use H1 heading tags on a single page to make it easier to read. For different sections of the content, you can use H2 heading tags but using more than two heading tags could hinder page readability.
Natalia Henry is a Business Analyst at CorpWriter. She has been working with several content marketing agencies for the past 3 years. She spends her time blogging and reading informative articles. She is always in search of good and interesting reads.