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December 21, 2018

Why You Absolutely Need A FAQ Section On Your Website

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Developing a website is a hard job to do and it requires a lot of thinking and investments. So it’s really good to know how to save on developing a website nowadays. It’s also very important to have a FAQ on your website. In this article, you’ll find some great arguments why.

A Higher Customer Satisfaction Rate

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Customer satisfaction rate is crucially important for any kind of business. And having a FAQ section on your website could actually increase it a lot. There are many website visitors that value the opportunity to find needed information on their own. Some people just don’t like to reach out to someone in order to get their questions answered and some simply do not have time for that and prefer to easily read the information.

Also, customers really value your effort to make their visit on your website easier and more efficient. Therefore if you invest in your website development in order to make it more user-friendly, your website visitors will thank you for it. And if you tend to invest into things like this, also make sure that you invest in an additional plugin that would let people leave reviews about your client’s service. This way you’ll gain more trust from the new potential customers and likely sell more. 

Faster And Bigger Sales

A FAQ section on your website can easily raise your sales and profits – if it’s done right. It’s great if you have added contact information or even a contact form on your website – this does make the whole communication process faster and easier. Maybe you even have a chat window added. But are you able to guarantee that the answers will be answered 24/7? If you don’t run a super huge company, you probably can’t assure that.

And here come the FAQ section with all it’s answers that can be found at any time of day and even on the weekends. This really helps out the people who need to make the purchase of a product or service right away. Maybe it’s a last minute gift or a deadline for someone. And if they don’t receive a quick answer from you, they most likely just navigate to your competitor’s website. And with a good FAQ form, this is not likely to happen. Think about the fact that you’ll receive orders and money faster as well. 

If you are a real fan of time-saving this article from Entrepreneur can teach you 5 simple cures to work smarter and save time to become even more efficient.

Time Saving For Customers And Your Team

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FAQ sections on your website will save you way more time that you could imagine. Firstly, it will save time for your team. You probably have already noticed that there is a list of questions that are very repetitive -people keep asking them over and over again. So if you had a FAQ section, you would only have to answer these questions only once instead of a hundred times. How many time you will save depends on how many questions your website visitors usually have.

Secondly and most importantly, you will save the time of your customers. And they will surely be grateful for that because time is money nowadays. Think about all those people who tend to make an important purchase the last minute – there’s nothing that can make them as happy as a FAQ page. It’s a way more efficient way of answering questions than answering the questions by email. To add a FAQ section to your website, you can use WordPress FAQ Plugin with powerful customization options from HeroThemes.

Understanding What Can Be Adjusted On Your Website

You should never forget to track the data of your FAQ and determine which questions are searched the most often. This can actually help you improve your website and make it more user-friendly and efficient. 

For example, if you noticed that your website visitors often search for your contact information, that maybe you should consider placing it on the top of the page or make the font size bigger. Or if people keep searching for the shipping information, maybe you should also think about adding this information in a place where it’s easier to see.


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