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You Need to Understand Why Some Franchisees Give Up, So You Won’t Do the Same

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Deciding to be a franchisee is not easy. You are commencing a journey that requires your time and devotion. You can’t be a franchisee and let someone else run the business. You need to be there to check what is going on. The first thing to remember about being a franchisee is that it is not forever. You have a contract, and you will continue to be a franchise holder if you renew the contract. It is possible that the franchisor will take it away from you.

The business might not be doing well, or you are not working hard enough to deserve the license. If the franchisor sees that you are gradually pulling the company down, it could affect your chances of retaining the franchise. These are some reasons why franchisees fail and what you can do to avoid them should you decide to buy a franchise. 

Some franchisors don’t offer support

The good thing about franchises is that you get support from the franchisor to guide you. The problem is that some franchisors don’t provide the same level of support as others. They will let you figure things out alone. The reason why it happens is that some franchisees did not check the level of support that would be provided before buying the franchise. If you want to avoid this problem from happening, you need to speak with all franchisors and check how far they are willing to assist you.

The brand is not good enough

Even if you work hard, if you chose a brand that is not good enough, you will most likely fail. You buy a franchise because it has a built-in name advantage. If you are not getting this advantage, you might as well start the business from scratch. It does not mean though that you should dismiss small and low cost franchises. There are still great options out there that don’t require you to invest a lot. 

Franchisees don’t work hard

You get support from the franchisor, and you also receive everything you need to run the business well. However, it does not mean you can let your employees figure out what to do. You were the one who received management training from the franchisor. You also know all the details regarding the franchise. You need to be there to see how things are going. Some franchisees are quite irresponsible, and they think that buying a franchise allows them to do whatever they want. Hence, they end up failing.

You don’t have a local marketing strategy

Another reason why you might want to partner with a franchisor is that you will get help advertising the brand. It does not mean though that you won’t have to do anything regarding marketing. You will have local audiences who might not have the same behaviour and interests as the national market. You will need to attract them with your marketing strategies, provided that the franchisor allows you.

Now that you understand why franchises fail, you need to do the right thing to succeed.

About the author


Lee Bastin