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December 31, 2018

The Recent Impacts of Digital Technology on Business

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Business owners and managers need to understand and learn to predict the effects that developing technology trends are going to have on their future. Exploring how trending technology affects businesses can help business owners to make better decisions on which technologies to grasp onto.

The following are five examples of how recent technology trends have changed the game for businesses in some important ways:

The impact logistics software has had on shipping

Shipping is a big expense and a complication for any company that’s selling physical products. Logistics software has made it possible for companies to handle their shipping tasks from their computer rather than having to go into a shipping center. Logistics software makes it possible to simply print out a shipping label and put it right on a package.

Not only has logistics software made shipping easier, but it has also made shipping more expensive. Because businesses can handle shipping tasks on their own, they don’t have to work with a representative from the shipping company. This helps the shipping company to cut some costs and thereby also helps the business owner to cut the costs of cheap freight shipping even further.

The impact of video streaming sites on video marketing

Video sites like YouTube have flourished on the Internet. These sites are very popular, and they make it so easy to reach prospective customers with video content. They also tend to be free to post videos on.

Alongside devices that make it easy to create video content like smartphones and tablets, video sites like YouTube have revolutionized video marketing capabilities. Nowadays, companies don’t have to pay for expensive TV time and produce commercials to catch the eye of prospective customers. The Internet has created so many free ways to reach customers, and creating video content has been shown to be one of the most effective ways.

The impact cloud technology has had on software usage

Companies traditionally had to invest a great deal into software programs that they would put on their own servers. With the cloud, using software is generally a lot more affordable for companies.

Not only do companies not have to store software on their own computers and servers thanks to cloud technology, but they also don’t have to pay as much for the ability to use the software they need to accomplish everyday work tasks. Furthermore, they can take advantage of cloud subscription services for their software needs that allow their software usage to adjust more easily as their company grows and experiences changes.

The impact Big Data has had on businesses generally

Computers and the internet have made it easier than ever for companies to collect data about their customers and the performance of their company. Big Data provides a trove of information on factors like what marketing campaigns are working best, who exactly their major target customer should be, and how different company practices for tasks as diverse as hiring and shipping have performed. Big Data also makes it easier for companies to optimize a plethora of different practices. This process will only become easier in the future.

The impact E-commerce has had on selling

E-commerce technology has made it so that companies can conduct transactions over their website. This means that they can reach customers around the country without having to invest in building new brick-and-mortar stores in different areas. Thanks to e-commerce, it doesn’t take as much capital to sell as it used to.

Business needs technology to succeed. There’s no way around it in a modern society. Fortunately, there are plenty of ways for companies to leverage technology to their advantage.


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