Google is becoming smarter every year and is continuously changing the rules of SEO. Mobile-first indexing has created a lot of buzz in 2018, and it will continue to reign over SEO in 2019 as well. Therefore, businesses have to be permanently alert and improve their mobile SEO trends and tactics during next year. Moreover, with the audience being always in a hurry, permanently connected to their mobile devices, it becomes clear that mobile SEO will become critical for any business visibility. The number of people using mobile devices increases every year, which creates a new challenge for businesses. Business owners must adapt their content and marketing strategy for mobile and put constant effort into adjusting their SEO strategy to increase brand visibility. So, if you want to be prepared for next year and expand your market, then you are in the right place. This article is going to show which are the best tactics you can use in 2019 to improve your mobile SEO.
Mobile SEO Trends and Tactics You Should Consider in 2019
1. Pay attention to mobile-first index
Since Google introduced the mobile-first index, a lot of business owners started to wonder whether their website is mobile friendly and whether they should do something about it. According to Google’s statement, they will check a website’s mobile version to understand how data is structured and decide how high they will rank that website on search results. Therefore, Google recommends the following for business owners who want to be listed on top of search results and optimize their website for the mobile version:
- If you have a responsive website for both desktop and mobile, then you won’t have to make any changes. As long as you keep the same primary content on both versions, there’s nothing to worry about;
- If your website has verified content only for the desktop version, then you should seriously think about verifying your content for the mobile version as well;
- If you have different content on your mobile version than the desktop version of your website, then you should work with your marketing team to align the two versions.
2. Understand what your customer wants
It has been important in 2018, and it will be important in 2019 as well. You need to know your audience very well and understand what their intent is. Social media will play a significant role in creating the user’s experience. Therefore, your social media content should complement your website content. What is more, you should also keep in mind that your website users will not only check the content, but they will also take a look at the layout and design. Therefore, even though your website may look perfect on a desktop, if it doesn’t respond to the user’s needs on mobile devices, then your efforts are in vain. You can use various Google tools to test how mobile-friendly your website is as well as the usability of your website and how quickly it responds.
3. Prioritize questions above keywords
SEO means choosing the right keywords to improve your brand’s visibility. However, the way people are looking for information has changed a lot over the past years. In 2019 you should focus on questions. Your customers use questions to find the answers to their problems. This means that when you build the content for your mobile website, you should think of all the answers your users expect to receive from your side. What does this mean? You should prioritize customer research and thoroughly understand your target audience’s profile. As long as you come to know their buying behavior, their product preferences, most stringent needs, and budget, you will be able to create the right questions and answers for your customers.
4. Optimize your content
Even though content will always be king, customers nowadays don’t have the patience to read only text. They scan content and extract the main ideas instead of reading the entire document. As a result, word count as well as structure, play an essential role on your mobile website. For instance, a text between 700 and 1000 words is ideal when you want to optimize your content for mobile devices. Be sure not to overload your writing with keywords. People are starting to use voice search more often, and that trend will continue to grow in 2019. So when you optimize your content, you should keep voice search in mind. Finally, the way you structure your data will also make a difference. You should take into account that mobile device screens are narrower, which means that you should adapt your content structure accordingly.
2019 is going to be an exciting year for search engine optimization. As search engines become more intelligent each year and people shift more to mobile devices, you need to be prepared and adapt your website from a mobile perspective. With the number of voice searches increasing every month, content optimization becomes a serious challenge. To meet this challenge, you should learn your customers’ intent and build your website in such a way that responds to their expectations. Add data structure and user experience to your list, and you will successfully achieve your goals in the year to come.