Business Ecommerce Smartphones/Mobile Applications

5 Essential Features in an Enterprise Mobile App

With over four million mobile apps in both Google’s Play Store and Apple’s App Store, creating an app that adds value to users can be tricky. Even though there is a big number of apps in the App Stores and mostly multiple apps for one purpose, only a small portion of these apps are actually beneficial. 

As for an enterprise app, it needs to solve a certain problem presented in enterprises and in the business world. But some apps are too complicated and not easy to use so users give up on them. We’ve listed the five basic functions that every app should have to give users a comfortable and great user experience. 

What are the five features an Enterprise Mobile App should have? 

1. Clear & Easy Interface

One of the main reasons users delete apps from their phones is because the app is difficult to use. You need to offer your customers a quick and easy way to get what they need. For example, if you have an ecommerce app, you should optimize the checkout process by having the address info prefilled (state, zip code, etc.) or if they’re a recurring customer, have all their info prefilled and offer to save payment methods or have a favorite option (you can quickly purchase your saved items if needed). 

Your app should have an intuitive and slick design that isn’t only easy to use but easy to look at. The key behind a good user experience is to minimize the clicks a user needs to make and this is through lessening your tabs and providing clear and simple options that don’t require many clicks. The fewer fields added and clicks needed, the better. 

This rule applies for signing up too; keep the signup process simple and to the point. Don’t bore the user by asking too many questions or having too many fields. A social media login comes in handy here. Don’t overwhelm with your options; deliver the perfect experience through small and clear steps. 

2. Social Media Integration

Social media is huge nowadays, not just for marketing your business but even for customers’ needs! Integration won’t only make signing up easier, you also can have a feature that allows users to share events, posts, comments, and likes on different social media platforms such as Facebook, Twitter, and more. 

Let your customers help get the word out about your offers and brand. Social media is a great way to do it! 

3. Exclusive & Rich Experience

One of the most important things to make available on your app is giving customers an experience they can’t find on your website, not even the mobile website. There are hundreds of features that can be used in an app, but the goal is to make the experience as comfortable and easy as possible for users. You don’t want to just cram your app with features, thinking the more the better. Some features that would be helpful, for example, are:

  • A search feature to help customers navigate easier. 
  • An offline option that will allow customers to go through your app without needing an internet connection. 
  • A messaging feature that will help them easily contact your customer support, and so on.
  • A feedback/ rating feature that can pop up after customers make purchases to gain insight on their experience and find ways to enhance your app.    

Popular apps that have nailed simplicity and the rich experience are apps like Netflix and PayPal; both apps are direct with clear options. Netflix has an intuitive scrolling option while PayPal has touch ID and two clear buttons to request money or send money. Another thing to consider to enrich the experience is giving exclusive perks to app users like a reward system for in-app purchases to encourage people to use the app.

4. Personalization

In order to get customers to care about your brand and not just go through your app once and never come back, you need to offer them a personalized experience. This can be done using demographics by location, purchase history, tracking popular items, etc. 

Android apps offer more customization than Apple apps. Many of them allow users to change the app colors or font and customize the app to their liking. But as an enterprise app, you would want to stick to your brand and style so you can personalize their experience by having a profile feature, wish-list option, purchase history, or favorites. Personalizing the experience is a great way to gain customer loyalty.

5. Analytics & Tracking 

In order to continue to improve your app and ensure it is serving its purpose, you need to integrate it with an analytics system (this can be done by the mobile developer working on your app). You’ll be able to track popular purchases, compare revenue, find out what’s working and what’s not, and other functions. 

If you’re outsourcing your mobile app development services, the development company would be able to implement any tracking and features you need. 


These were the five basic functions that every app should have, whether it’s an enterprise app or not. With these functions, you can guarantee your users a breezy experience and it’ll put you on the right path of distinguishing yourself from your competitors.

About the author


Raymond Thomas

My name is Raymond Thomas, I am working with Softxpert on a recent content marketing initiative about Email Subject lines and user behavior.