Most new businesses understand very well that they need a good website to succeed in these modern times. However, most of them have no idea about the type of website or the features they need. In 2019, you certainly need a bespoke website if you want to give your new business a chance of competing and ultimately succeeding. Today, there are features your customers are searching for. It is important that you have these features on your website.
Starting a new business can be challenging and finding the right website designer can seem daunting. In most cases, most beginners have no clue what they want. What usually happens is that new business owners ask a website designer to create a website that looks similar to their established competitor. You are limiting yourself if you do this. The harsh truth is that your competitor website may look nice to you but it may not be the best in the industry.
If you want to succeed fast, you need to be unique in your own ways. This includes but not limited to creating a website that stands out from the rest. In this article, you will learn of best website design tips for beginners and small businesses that you can use to have an advantage over your competitors.
Top Website Design Tip Every New Business Owner Needs To Know
1. Have a Well-Defined Goal
What exactly do you want to achieve with your website? Do you want to create a website just because others are doing it? The best way to achieve success with your website design is to have a clear goal of what you want to achieve with your website. Make sure that you clearly communicate this goal to your website designer. A good web designer should be able to add features that will help you achieve these goals.
2. Tell Your Customers What You Can Do For Them
Avoid sending your website visitors on a goose chase. Once they land on your website, they should be able to find out immediately what you can do for them. Avoid overloading your website with too much information, keep it simple and make your important message very visible on the first page. The general rule is to avoid focusing too much on what you do, instead, tell them what they will benefit from you as a customer.
3. Make Your Call To Action (CTA) Strong and Visible
Do you have a clear direction for your website visitors? After reading the benefits of your services/products, your website visitor should know exactly what to do next and this can be done by providing a strong and visible CTA. Remember, your CTA should give your website visitors an incentive to take the next step. A good example includes:
- Click This Button To Claim Your Free Report
- Sign Up Now For Your Free Consultation
- Contact Us Today and Claim £100 Coupon
4. Use High-Quality Pictures and Videos
There is a saying that “a picture is worth a thousand words”. This saying is true. It is important you make use of high-quality relevant pictures on your website. Don’t just download a free image from Google, create your own pictures or buy high-quality ones from Stock Image websites. Take, for example, if you are a restaurant owner, it is important you have high-quality pictures of some of your best meals.
Videos are also very important in this modern time, create relevant videos for your website. Making videos is one of the easiest ways to turn your website visitor into a customer.
5. Choose a Reliable Host
The worst thing that could happen to a new business owner is to have your website go off when potential customers are visiting your website. A lot of new business owners choose a low-cost website host to save cost. Unfortunately for them, they end up being plagued with server downtime. A potential customer will probably think you are not ready for business if your server is constantly experiencing downtime. Make sure you choose a reliable host even if it means paying more. This way, you always leave the best impression on all your website visitors.
6. Keep Your Contact Details Very Visible
Don’t let your website visitor waste time looking for a way to contact you. You need to provide as many contact channel as possible. The best way to do this is to provide options that include contacting you through your official business email, social media, phone number, or live chat. Today, a live chat feature is very important. The quicker a customer gets a response from you, the more likely he would become your customer.
7. Choose a Good Website Designer
One of the biggest problems most new business owners face today is deciding on the website designer to use. There are thousands of people claiming to be a good designer, most of them lack the required experience. Make your research and always ask for web designers to send you their portfolio and quote. Reach out to various business owners with a website you admire and ask them for recommendations. Don’t just choose anyone to be your designer, choose someone who clearly knows what he is doing and can offer you constant support even after the project has been completed.
Designing a good website can be challenging but it doesn’t have to be a headache for you. The best way to get exactly what you want is to focus on working with bespoke website designers. There are so many benefits of bespoke web design that you cannot afford to ignore them any longer. This type of website will definitely help you to attract the right type of customers and grow your business fast.